Search results for: reservoir pressure effect

Authors: Y.Bakhshan, H.Ashoori

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In this research, a 2-D computational analysis of steady state free convection in a rectangular enclosure filled with an electrically conducting fluid under Effect of Magnetic Field has been performed. The governing equations (mass, momentum, and energy) are formulated and solved by a finite volume method (FVM) subjected to different boundary conditions. A parametric study has been conducted to consider the influence of Grashof number (Gr), Prantdl number (Pr) and the orientation of magnetic field on the flow and heat transfer characteristics. It is observed that Nusselt number (Nu) and heat flux will increase with increasing Grashof and Prandtl numbers and decreasing the slope of the orientation of magnetic field.

Keywords: Rectangular Cavity, magneto-hydrodynamic, free convection, simulation

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Authors: Y. Si Youcef, M. Chemrouk

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The present work presents a method of calculating the ductility of rectangular sections of beams considering nonlinear behavior of concrete and steel. This calculation procedure allows us to trace the curvature of the section according to the bending moment, and consequently deduce ductility. It also allowed us to study the various parameters that affect the value of the ductility. A comparison of the effect of maximum rates of tension steel, adopted by the codes, ACI [1], EC8 [2] and RPA [3] on the value of the ductility was made. It was concluded that the maximum rate of steels permitted by the ACI [1] codes and RPA [3] are almost similar in their effect on the ductility and too high. Therefore, the ductility mobilized in case of an earthquake is low, the inverse of code EC8 [2]. Recommendations have been made in this direction.

Keywords: Ductility, beam, reinforced concrete, seismic code, relationship, time bending, resistance, non-linear behavior.

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Authors: S. Wagner, C. Boley, Y. Forouzandeh

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When digging excavations, groundwater bearing layers are often encountered. In order to allow anhydrous excavation, soil groutings are carried out, which form a water-impermeable layer. As it is injected into groundwater areas, the effects of the materials used on the environment must be known. Developing an eco-friendly, economical and low viscous acrylic gel which has a sealing effect on groundwater is therefore a significant task. At this point the study begins. Basic investigations with the rheometer and a reverse column experiment have been performed with different mixing ratios of an acrylic gel. A dynamic rheology study was conducted to determine the time at which the gel still can be processed and the maximum gel strength is reached. To examine the effect of acrylic gel grouting on determine the parameters pH value, turbidity, electric conductivity, and total organic carbon on groundwater, an acrylic gel was injected in saturated sand filled the column. The structure was rinsed with a constant flow and the eluate was subsequently examined. The results show small changes in pH values and turbidity but there is a dependency between electric conductivity and total organic carbon. The curves of the two parameters react at the same time, which means that the electrical conductivity in the eluate can be measured constantly until the maximum is reached and only then must total organic carbon (TOC) samples be taken.

Keywords: Acrylic gel grouting, dynamic rheology study, electric conductivity, total organic carbon.

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Authors: Grujić S., Mihailović A., Kiurski J., Adamović S., Adamović D

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The aim of this study was to determine noise level of six different types of machines in printing companies in Novi Sad. The A-weighted levels on Leq, Lmax and Lmin Sound Pressure Level (SPL) in dBA were measured. It was found that the folders, offset printing presses and binding machines are the predominant noise sources. The noise levels produced by 12 of 38 machines exceed the limiting threshold level of 85 dBA, tolerated by law. Since it was determined that the average noise level for folders (87.7 dB) exceeds the permitted value the octave analysis of noise was performed.

Keywords: noise levels, octave analysis, printing machines.

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Authors: A. Khelassi, R. Bendib

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The paper considers the effect of feed plate location on the interactions in a seven plate binary distillation column. The mathematical model of the distillation column is deduced based on the equations of mass and energy balances for each stage, detailed model for both reboiler and condenser, and heat transfer equations. The Dynamic Relative Magnitude Criterion, DRMC is used to assess the interactions in different feed plate locations for a seven plate (Benzene-Toluene) binary distillation column ( the feed plate is originally at stage 4). The results show that whenever we go far from the optimum feed plate position, the level of interaction augments.

Keywords: Distillation column, assessment of interactions, feedplate location, DRMC.

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Authors: Aussadavut Dumrongsiri

Abstract:

Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication. There are many factors that affect customer adoption and decisionmaking process. However, only a few researches focus on some factors such as the membership time of forum and propensity to trust. Using a discrete-time event simulation to simulate a diffusion model along with a consumer decision model, the study shows the effect of each factor on adoption of opinions on on-line discussion forum. The purpose of this study is to examine the effect of factor affecting information adoption and decision making process. The model is constructed to test quantitative aspects of each factor. The simulation study shows the membership time and the propensity to trust has an effect on information adoption and purchasing decision. The result of simulation shows that the longer the membership time in the communities and the higher propensity to trust could lead to the higher demand rates because consumers find it easier and faster to trust the person in the community and then adopt the eWOM. Other implications for both researchers and practitioners are provided.

Keywords: word of mouth, simulation, consumer behavior, ebusiness, marketing, diffusion process.

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Authors: Bassam M. Abunahel, Nurul Zahirah Noor Azman, Munirah Jamil

Abstract:

The effect of needle diameter on the morphological structure of electrospun n-Bi₂O₃/epoxy-PVA nanofibers has been investigated using three different types of needle diameters. The results were observed and investigated using two techniques of scanning electron microscope (SEM). The first technique is backscattered SEM while the second is secondary electron SEM. The results demonstrate that there is a correlation between the needle diameter and the morphology of electrospun nanofibers. As the internal needle diameter decreases, the average nanofiber diameter decreases and the fibers get thinner and smoother without agglomeration or beads formation. Moreover, with small needle diameter the nanofibrous porosity get larger compared with large needle diameter.

Keywords: Needle diameter, fiber diameter, agglomeration, porosity, SEM.

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Authors: Mehani M., Segni L.

Abstract:

Humans use plants for thousands of years to treat various ailments, in many developing countries; much of the population relies on traditional doctors and their collections of medicinal plants to cure them.

Essential oils have many therapeutic properties. In herbal medicine, they are used for their antiseptic properties against infectious diseases of fungal origin, against dermatophytes, those of bacterial origin.

The aim of our study is to determine the antimicrobial effect of essential oils of the plant Schinus molle on some pathogenic bacteria. It is a medicinal plant used in traditional therapy. Essential oils have many therapeutic properties. In herbal medicine, they are used for their antiseptic properties against infectious diseases of fungal origin, against dermatophytes, those of bacterial origin.

The test adopted, is based on the diffusion method on solid medium (Antibiogram), this method allows to determine the susceptibility or resistance of an organism according to the sample studied.

Our study reveals that the essential oil of the plant Schinus molle has a different effect on the resistance of germs: for Pseudomonas aeruginosa strain is a moderately sensitive with an inhibition zone of 10mm, further Enterobacter, Escherichia coli and Proteus are strains that represent a high sensitivity, a zone of inhibition equal to 14.66 mm.

Keywords: Essential oil, microorganism, antibiogram, Shinus molle.

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Authors: Zahra Lashgari, Naghmeh Sadat MaghamiTekiyeh

Abstract:

Recent evidences on liquidity and valuation of securities in the capital markets clearly show the importance of stock market liquidity and valuation of firms. In this paper, relationship between transparency, liquidity, and valuation is studied by using data obtained from 70 companies listed in Tehran Stock Exchange during2003-2012. In this study, discriminatory earnings management, as a sign of lack of transparency and Tobin's Q, was used as the criteria of valuation. The results indicate that there is a significant and reversed relationship between earnings management and liquidity. On the other hand, there is a relationship between liquidity and transparency.The results also indicate a significant relationship between transparency and valuation. Transparency has an indirect effect on firm valuation alone or through the liquidity channel. Although the effect of transparency on the value of a firm was reduced by adding the variable of liquidity, the cumulative effect of transparency and liquidity increased.

Keywords: Firm valuation, Earnings management, Liquidity, Tobin's Q, Transparency.

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Authors: Ambuj Srivastava, Narender Singh

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This paper presents the effect of installation of cylindrical external store on the performance, stability, control and handling qualities of light transport category aircraft. A pair of long cylindrical store was installed symmetrically on either side of the fuselage (port and starboard) ahead of the wing and below the fuselage bottom surface running below pilot and co-pilot window. The cylindrical store was installed as hanging from aircraft surface through specially designed brackets. The adjoining structure was sufficiently reinforced for bearing aerodynamic loads. The length to diameter ratio of long cylindrical store was ~20. Based on academic studies and flow simulation analysis, a considerable detrimental effect on single engine second segment climb performance was found which was later validated through extensive flight testing exercise. The methodology of progressive flight envelope opening was adopted. The certification was sought from Regional airworthiness authorities and for according approval.

Keywords: Second segment climb, maximum operating speed, cruise performance, single engine and twin engine, minimum control speed, and additional trim required.

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Authors: Swapna Bhargavi Gantasala

Abstract:

If teamwork is the key to organizational learning, productivity and growth, then, why do some teams succeed in achieving these, while others falter at different stages? Building teams in higher education institutions has been a challenge and an open-ended constructivist approach was considered on an experimental basis for this study to address this challenge. For this research, teams of students from the MBA program were chosen to study the effect of teamwork in learning, the motivation levels among student team members, and the effect of collaboration in achieving team goals. The teams were built on shared vision and goals, cohesion was ensured, positive induction in the form of faculty mentoring was provided for each participating team and the results have been presented with conclusions and suggestions.

Keywords: Collaboration, Leadership, Motivation, Reinforcement Teamwork.

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Authors: M. Watanabe, T. Yamaguchi, M. Sasajima, Y. Kurosawa, Y. Koike

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Headphones and earphones have many extremely small holes or narrow slits; they use sound-absorbing or porous material (i.e., dampers) to suppress vibratory system resonance. The air viscosity in these acoustic paths greatly affects the acoustic properties. Simulation analyses such as the finite element method (FEM) therefore require knowledge of the material properties of sound-absorbing or porous materials, such as the characteristic impedance and propagation constant. The transfer function method using acoustic tubes is a widely known measuring method, but there is no literature on taking measurements up to the audible range. To measure the acoustic properties at high-range frequencies, the acoustic tubes that form the measuring device need to be narrowed, and the distance between the two microphones needs to be reduced. However, when the tubes are narrowed, the characteristic impedance drops below the air impedance. In this study, we considered the effect of air viscosity in an acoustical tube, introduced a theoretical formula for this effect in the form of complex density and complex sonic velocity, and verified the theoretical formula. We also conducted an experiment and observed the effect from air viscosity in the actual measurements.

Keywords: acoustic tube, air viscosity, earphones, FEM, porous material, sound-absorbing material, transfer function method

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Authors: Z. Pavlík, M. Keppert, J. Žumár, M. Pavlíková, A. Trník, R. Černý

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Effect of high temperature exposure on properties of cement mortar containing municipal solid waste incineration (MSWI) bottom ash as partial natural aggregate replacement is analyzed in the paper. The measurements of mechanical properties, bulk density, matrix density, total open porosity, sorption and desorption isotherms are done on samples exposed to the temperatures of 20°C to 1000°C. TGA analysis is performed as well. Finally, the studied samples are analyzed by IR spectroscopy in order to evaluate TGA data.

Keywords: Cement mortar, high temperature exposure, MSWI bottom ash, natural aggregate replacement, mechanical properties

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Authors: Wasim Orfali, Hesham Tolba

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This research investigates the acoustical characteristics of Al-Madinah Holy Mosque. Extensive field measurements were conducted in different locations of Al-Madinah Holy Mosque to characterize its acoustic characteristics. The acoustical characteristics are usually evaluated by the use of objective parameters in unoccupied rooms due to practical considerations. However, under normal conditions, the room occupancy can vary such characteristics due to the effect of the additional sound absorption present in the room or by the change in signal-to-noise ratio. Based on the acoustic measurements carried out in Al-Madinah Holy Mosque with and without occupancy, and the analysis of such measurements, the existence of acoustical deficiencies has been confirmed.

Keywords: Worship sound, Al-Madinah Holy Mosque, mosque acoustics, speech intelligibility.

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Authors: Mohammed Mahmood, Walid Tizani, Carlo Sansour

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In this paper, experimental testing and numerical analysis were used to investigate the effect of tube thickness on the face bending for concrete filled hollow sections connected to other structural members using Extended Hollobolts. Six samples were tested experimentally by applying pull-out load on the bolts. These samples were designed to fail by column face bending. The main variable in all tests is the column face thickness. Finite element analyses were also performed using ABAQUS 6.11 to extend the experimental results and to quantify the effect of column face thickness. Results show that, the column face thickness has a clear impact on the connection strength and stiffness. However, the amount of improvement in the connection stiffness by changing the column face thickness from 5mm to 6.3mm seems to be higher than that when increasing it from 6.3mm to 8mm. The displacement at which the bolts start pulling-out from their holes increased with the use of thinner column face due to the high flexibility of the section. At the ultimate strength, the yielding of the column face propagated to the column corner and there was no yielding in its walls. After the ultimate resistance is reached, the propagation of the yielding was mainly in the column face with a miner yielding in the walls.

Keywords: Anchored bolted connection, Extended Hollobolt, Column faces bending and concrete filled hollow sections.

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Authors: Muhammad Shahid, Nasir-uddin Khan, Mushtaq Hussain, Muhammad Liaquat Ali, Asif Mansoor

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Tuberculosis (TB) remains a leading cause of infectious mortality. It is primarily transmitted by the respiratory route, individuals with active disease may infect others through airborne particles which releases when they cough, talk, or sing and subsequently inhale by others. In order to study the effect of the Bacilli Calmette-Guerin (BCG) vaccine after vaccination of TB patient, a Vaccinated Susceptible Infected and Recovered (VSIR) mathematical model is being developed to achieve the desired objectives. The mathematical model, so developed, shall be used to quantify the effect of BCG Vaccine to protect the immigrant young adult person. Moreover, equations are to be established for the disease endemic and free equilibrium states and subsequently utilized in disease stability analysis. The stability analysis will give a complete picture of disease annihilation from the total population if the total removal rate from the infectious group should be greater than total number of dormant infections produced throughout infectious period.

Keywords: Bacillus Calmette-Guerin vaccine, disease-free equilibrium state, VSIR Quantification, disease stability analysis.

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Authors: Amin Chegenizadeh, Mahdi Keramatikerman, Hamid Nikraz

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Pavement engineering plays a significant role to develop cost effective and efficient highway and road networks. In general, pavement regarding structure is categorized in two core group namely flexible and rigid pavements. There are various benefits in application of rigid pavement. For instance, they have a longer life and lower maintenance costs in compare with the flexible pavement. In rigid pavement designs, temperature and thickness are two effective parameters that could widely affect the total cost of the project. In this study, a numerical modeling using Kenpave-Kenslab was performed to investigate the effect of these two important parameters in the rigid pavement.   

Keywords: Rigid pavement, Kenpave, Kenslab, thickness, temperature.

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Authors: Alireza Vakili, Ali Mortezaee, Mohsen Danesh Mesgaran

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The aim of present study was to assess the effect of glucogenic (G) and lipogenic (L) diets on blood metabolites in Baloochi lambs. Three rumen cannulated Baloochi sheep were used as a 3×3 Latin square design with 3 periods (28 days). Experimental diets were a glucogenic, a lipogenic and a mixture of G and L diets (50:50). The animals were fed diets consisted of 50% chopped alfalfa hay and 50% concentrate. Diets were fed once daily ad libitum. Blood samples were taken from jugular vein before the feeding, 2, 4 and 6 hour post feeding at day 27. Results indicated that β- hydroxybutyrate (BHBA), glucose, insulin and aspartate aminotransferase (AST) were not affected by treatments (P > 0.05). However, lipogenic diet increased significantly activity of Alanine aminotransferase (ALT) and concentration of non-esterified fatty acid (NEFA) in blood plasma (P < 0.05)

Keywords: glucogenic, lipogenic, blood metabolites

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Authors: Sobhy Fathy A. Hashesh

Abstract:

The study was carried out in the Elementary Classes of Andalus Private Schools, girls section using control and experimental groups formed by Random Assignment Strategy. The study aimed at investigating the effect of Al-Andalus Fused Curriculum (AFC) model of learning and the effect of separate subjects’ approach on the development of students’ conceptual learning and skills acquiring. The society of the study composed of Al-Andalus Private Schools, elementary school students, Girls Section (N=240), while the sample of the study composed of two randomly assigned groups (N=28) with one experimental group and one control group. The study followed the quantitative and qualitative approaches in collecting and analyzing data to investigate the study hypotheses. Results of the study revealed that there were significant statistical differences between students’ conceptual learning and skills acquiring for the favor of the experimental group. The study recommended applying this model on different educational variables and on other age groups to generate more data leading to more educational results for the favor of students’ learning outcomes.

Keywords: AFC, Lego Education, mechatronics, STEAM, Al-Andalus Fused Curriculum.

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Authors: Saeed Rezaei-Zarchi

Abstract:

Platinum oxide nanoparticles were prepared by a simple hydrothermal route and chemical reduction using carbohydrates (Fructose and sucrose) as the reducing and stabilizing agents. The crystallite size of these nanoparticles was evaluated from X-ray diffraction (XRD), atomic force microscopy (AFM) and transmission electron microscopy (TEM) and was found to be 10 nm as shown in figure 1, which is the demonstration of EM bright field and transmission electron microscopy. The effect of carbohydrates on the morphology of the nanoparticles was studied using TEM (Figure 1). The nanoparticles (100 μg/ml) were administered to the Pseudomonas Stutzeri and Lactobacillus cultures and the incubation was done at 35 oC for 24 hours. The nanocomposites exhibited interesting inhibitory as well as bactericidal activity against P. Stutzeri and and Lactobacillus species. Incorporation of nanoparticles also increased the thermal stability of the carbohydrates.

Keywords: Platinum oxide, P. Stutzeri, Lactobacillus, bactericidal effect.

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Authors: Tian Tian, Tian Baoguang

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The paper studies implications between knowledge spillovers and technological innovation capability in the following three aspects: firstly, the paper debates on the effect of knowledge spillover on some perspectives of technological innovation ability; secondly, it discusses how different roles of knowledge spillover affect the technological innovation capability; finally, the paper creates the model of the factors of knowledge spillovers influencing to technological innovation capability. It concludes that knowledge spillovers affect all the main aspects of technological innovation ultimately to impact of technological innovation capabilities.

Keywords: Knowledge Spillover, Technological Innovation Capability, Innovation Cluster, Innovation Network Factors.

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Authors: Qureshi, A. L., Mahessar A. A., Dashti, R. K., Yasin S. M.

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In this paper, effect of marginal quality groundwater on yield of cotton crop and soil salinity was studied. In this connection, three irrigation treatments each with four replications were applied. These treatments were i) use of canal water (T1), ii) use of marginal quality groundwater from tubewell (T2), and iii) conjunctive use by mixing with the ratio of 1:1 of canal water and marginal quality tubewell water (T3). Water was applied to the crop cultivated in Kharif season 2011; its quantity has been measured using cut-throat flume. Total 11 watering each of 50 mm depth have been applied from 20th April to 20th July, 2011. Further, irrigations were stopped due to monsoon rainfall up to crop harvesting. Maximum crop yield (seed cotton) was observed under T1 which was 1,517 kg/ha followed by T3 (mixed canal and tubewell water) having 1009 kg/ha and T2 i.e. marginal quality groundwater having 709 kg/ha. This concludes that crop yield in T2 and T3 in comparison to T1was reduced by about 53 and 30% respectively. It has been observed that yield of cotton crop is below potential limit for three treatments due to unexpected rainfall at the time of full flowering season; thus the yield was adversely affected. However, salt deposition in soil profiles was not observed that is due to leaching effect of heavy rainfall occurred during monsoon season.

Keywords: Conjunctive Use, Cotton Crop, Groundwater, Soil Salinity Status, Water Use Efficiency (WUE).

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Authors: A. Gholami, S. Shahsavani, S. Nezarat

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The effect of plant growth-promoting rhizobacteria (PGPR) on seed germination, seedling growth and yield of field grown maize were evaluated in three experiments. In these experiments six bacterial strains include P.putida strain R-168, P.fluorescens strain R-93, P.fluorescens DSM 50090, P.putida DSM291, A.lipoferum DSM 1691, A.brasilense DSM 1690 were used. Results of first study showed seed Inoculation significantly enhanced seed germination and seedling vigour of maize. In second experiment, leaf and shoot dry weight and also leaf surface area significantly were increased by bacterial inoculation in both sterile and non-sterile soil. The results showed that inoculation with bacterial treatments had a more stimulating effect on growth and development of plants in nonsterile than sterile soil. In the third experiment, Inoculation of maize seeds with all bacterial strains significantly increased plant height, 100 seed weight, number of seed per ear and leaf area .The results also showed significant increase in ear and shoot dry weight of maize.

Keywords: Azospirillum, biofertilizer, Maize, PGPR, Pseudomonas.

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Authors: Ararat Khachatryan, Davit Mirzoyan

Abstract:

In sub micrometer technology, the aging phenomenon starts to have a significant impact on the reliability of integrated circuits by bringing performance degradation. For that reason, it is important to have a capability to evaluate the aging effects accurately. This paper presents an accurate aging measurement approach based on phase-locked loop (PLL) and voltage-controlled oscillator (VCO) circuit. The architecture is rejecting the circuit self-aging effect from the characteristics of PLL, which is generating the frequency without any aging phenomena affects. The aging monitor is implemented in low power 32 nm CMOS technology, and occupies a pretty small area. Aging simulation results show that the proposed aging measurement circuit improves accuracy by about 2.8% at high temperature and 19.6% at high voltage.

Keywords: Nanoscale, aging, effect, NBTI, HCI.

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Authors: Wakako Araki, Jürgen Malzbender

Abstract:

The mechanical deformation and the electrical conductivity of lanthanum strontium cobalt ferrite oxide under uniaxial compression were investigated at various temperatures up to 1073 K. The material reveals a rather complex mechanical behaviour related to its ferroelasticity and completely different stress-strain curves are obtained during the 1st and 2nd loading cycles. A distinctive ferroelastic creep was observed at 293 K whilst typical ferroelastic stress-strain curve were obtained in the temperature range from 473 K to 873 K. At 1073 K, on the other hand, high-temperature creep deformation was observed instead of ferroelastic deformation. The conductivity increases with increasing compressive stress at all the temperatures. The increase in conductivity is related to both geometrical and piezoelectric effects. From 293 K to 873 K, where the material exhibits ferroelastic behaviour, the variation in the total conductivity decreases with increasing temperature. The contribution of the piezoelectric effect to the total conductivity variation also decreases with increasing temperature and the maximum in piezoconductivity has a value of about 0.75 % at 293 K for a compressive stress of 100 MPa. There is no effect of domain switching on conductivity except for the geometric effect. At 1073 K, the conductivity is simply proportional to the compressive strain.

Keywords: Ferroelasticity, Piezoconductivity, oxygen separation membrane, perovskite.

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Authors: José Julio de C. Pituba

Abstract:

This work deals with the initial applications and formulation of an anisotropic plastic-damage constitutive model proposed for non-linear analysis of reinforced concrete structures submitted to a loading with change of the sign. The original constitutive model is based on the fundamental hypothesis of energy equivalence between real and continuous medium following the concepts of the Continuum Damage Mechanics. The concrete is assumed as an initial elastic isotropic medium presenting anisotropy, permanent strains and bimodularity (distinct elastic responses whether traction or compression stress states prevail) induced by damage evolution. In order to take into account the bimodularity, two damage tensors governing the rigidity in tension or compression regimes are introduced. Then, some conditions are introduced in the original version of the model in order to simulate the damage unilateral effect. The three-dimensional version of the proposed model is analyzed in order to validate its formulation when compared to micromechanical theory. The one-dimensional version of the model is applied in the analyses of a reinforced concrete beam submitted to a loading with change of the sign. Despite the parametric identification problems, the initial applications show the good performance of the model.

Keywords: Damage model, plastic strain, unilateral effect.

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Authors: V. K. Krishnan, T. Balusamy

Abstract:

A solar dish collector has been designed, fabricated and tested for its performance on 10-03-2015 in Salem, Tamilnadu, India. The experiments on cooking vessels of coated and un-coated with 5 Liters capacity have been used for cooking Rice. The results are shown in graphs. The solar cooker is always capable of cooking food within the expected length of time and based on the solar radiation levels. With minimum cooking power, the coated pressure cooker of 5 Liters capacity cooks the food at faster manner. This is due to the conductivity of the coating material provided in the cooker.

Keywords: Solar cooker, solar concentrator type, thermal performance, simulation.

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Authors: Shakil M. Rifaat, Md. H. Rahman, Mohammed, Mosabbir Pasha

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Road crashes not only claim lives and inflict injuries but also create economic burden to the society due to loss of productivity. The problem of deaths and injuries as a result of road traffic crashes is now acknowledged to be a global phenomenon with authorities in virtually all countries of the world concerned about the growth in the number of people killed and seriously injured on their roads. However, the road crash scenario of a developing country like Bangladesh is much worse comparing with this of developed countries. For developing proper countermeasures it is necessary to identify the factors affecting crash occurrences. The objectives of the study is to examine the effect of district wise road infrastructure, socioeconomic and demographic features on crash occurrence .The unit of analysis will be taken as individual district which has not been explored much in the past. Reported crash data obtained from Bangladesh Road Transport Authority (BRTA) from the year 2004 to 2010 are utilized to develop negative binomial model. The model result will reveal the effect of road length (both paved and unpaved), road infrastructure and several socio economic characteristics on district level crash frequency in Bangladesh.

Keywords: Demographic, Negative Binomial Model, Road Infrastructure, Socio-economic, Traffic Safety.

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Authors: Proud Arunrangsiwed

Abstract:

Crisis management strategies could be found in various curriculums, not only in schools of business, but also schools of communication. Young students, such as freshmen and sophomores of undergraduate schools, may not care about learning crisis management strategies. Moreover, crisis management strategies are not a topic art students are familiar with. The current paper discusses a way to adapt entertainment media into a crisis management lesson, and the importance of learning crisis management strategies in the school of animation. Students could learn crisis management strategies by watching movies with content about a crisis and responding to crisis responding. The students should then participate in follow up discussions related to the strategies that were used to address the crisis, as well as their success in solving the crisis.

Keywords: Situational crisis communication theory, crisis response strategies, media effect, unintentional effect.

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Authors: Haiyan Wang

Abstract:

Micro-reading is a new way of reading depended on short messages of mobile phones, network articles and short literary forms, which impacts greatly on traditional way of reading. The effect of "micro-reading" is deeper especially for those growing middle school students and college students. Aiming at the problem with the development of college students' micro-reading and based on the influence of schema theory on the research of cognition of reading, this paper is to analyze the comparison between micro-reading and traditional reading and explore reading strategies in micro-era based on the negative and positive effect which schema theory has on micro-reading.

Keywords: Schema theory, comparative analysis, micro-reading, traditional reading

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