TY - JFULL AU - Haiyan Wang PY - 2014/7/ TI - The Comparative Analysis of Micro-reading and Traditional Reading Based On Schema Theory T2 - International Journal of Cognitive and Language Sciences SP - 1945 EP - 1948 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9998731 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 90, 2014 N2 - Micro-reading is a new way of reading depended on short messages of mobile phones, network articles and short literary forms, which impacts greatly on traditional way of reading. The effect of "micro-reading" is deeper especially for those growing middle school students and college students. Aiming at the problem with the development of college students' micro-reading and based on the influence of schema theory on the research of cognition of reading, this paper is to analyze the comparison between micro-reading and traditional reading and explore reading strategies in micro-era based on the negative and positive effect which schema theory has on micro-reading. ER -