Search results for: Green’s Theorem
2296 Fault-Detection and Self-Stabilization Protocol for Wireless Sensor Networks
Authors: Ather Saeed, Arif Khan, Jeffrey Gosper
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Sensor devices are prone to errors and sudden node failures, which are difficult to detect in a timely manner when deployed in real-time, hazardous, large-scale harsh environments and in medical emergencies. Therefore, the loss of data can be life-threatening when the sensed phenomenon is not disseminated due to sudden node failure, battery depletion or temporary malfunctioning. We introduce a set of partial differential equations for localizing faults, similar to Green’s and Maxwell’s equations used in Electrostatics and Electromagnetism. We introduce a node organization and clustering scheme for self-stabilizing sensor networks. Green’s theorem is applied to regions where the curve is closed and continuously differentiable to ensure network connectivity. Experimental results show that the proposed GTFD (Green’s Theorem fault-detection and Self-stabilization) protocol not only detects faulty nodes but also accurately generates network stability graphs where urgent intervention is required for dynamically self-stabilizing the network.Keywords: Green’s Theorem, self-stabilization, fault-localization, RSSI, WSN, clustering
Procedia PDF Downloads 772295 A Study on Weddernburn – Artin Theorem for Rings
Authors: Fahad Suleiman, Sammani Abdullahi
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The study depicts that a Wedderburn Artin – theorem for rings is considered to be a semisimple ring R which is isomorphic to a product of finitely many mi by mi matrix rings over division rings Di, for some integers n_i, both of which are uniquely determined up to permutation of the index i. It has been concluded that when R is simple the Wedderburn – Artin theorem is known as Wedderburn’s theorem.Keywords: Commutativity, Wedderburn theorem, Semisimple ring, R module
Procedia PDF Downloads 1652294 Application of Chinese Remainder Theorem to Find The Messages Sent in Broadcast
Authors: Ayubi Wirara, Ardya Suryadinata
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Improper application of the RSA algorithm scheme can cause vulnerability to attacks. The attack utilizes the relationship between broadcast messages sent to the user with some fixed polynomial functions that belong to each user. Scheme attacks carried out by applying the Chinese Remainder Theorem to obtain a general polynomial equation with the same modulus. The formation of the general polynomial becomes a first step to get back the original message. Furthermore, to solve these equations can use Coppersmith's theorem.Keywords: RSA algorithm, broadcast message, Chinese Remainder Theorem, Coppersmith’s theorem
Procedia PDF Downloads 3422293 Fuglede-Putnam Theorem for ∗-Class A Operators
Authors: Mohammed Husein Mohammad Rashid
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For a bounded linear operator T acting on a complex infinite dimensional Hilbert space ℋ, we say that T is ∗-class A operator (abbreviation T∈A*) if |T²|≥ |T*|². In this article, we prove the following assertions:(i) we establish some conditions which imply the normality of ∗-class A; (ii) we consider ∗-class A operator T ∈ ℬ(ℋ) with reducing kernel such that TX = XS for some X ∈ ℬ(K, ℋ) and prove the Fuglede-Putnam type theorem when adjoint of S ∈ ℬ(K) is dominant operators; (iii) furthermore, we extend the asymmetric Putnam-Fuglede theorem the class of ∗-class A operators.Keywords: fuglede-putnam theorem, normal operators, ∗-class a operators, dominant operators
Procedia PDF Downloads 902292 Green Construction in EGYPT
Authors: Hanan A. Anwar
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This paper introduces green building construction in Egypt with different concepts and practices. The following study includes green building applied definition, guidelines, regulations and Standards. Evaluation of cost/benefit of green construction methods and green construction rating systems are presented. Relevant case studies will be reviewed. Four sites will be included.Keywords: green construction, ecofreindly, self-sufficient town, carbon neutral atmosphere
Procedia PDF Downloads 6582291 The Application of Green Technology to Residential Architecture in Hangzhou
Authors: Huiru Chen, Xuran Zhang
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At present, the residential architecture in China are still causing high energy consumption and high pollution during their whole life cycle, which can be backward compared with the developed countries. The aim of this paper is to discuss the application of green technology to residential architecture in Hangzhou. This article will start with the development of green buildings, then analyzes the use status of green technology in Hangzhou from several specific measures. Analysis of the typical existing green residential buildings in Hangzhou is an attempt to form a preliminary Hangzhou’s green technology application strategy system. Through research, it has been found that the application of green technology in Hangzhou has changed from putting green to the facade, to the combination of the preservation of the traditional green concept and the modern green technology.Keywords: application, green technology, Hangzhou, residential architecture
Procedia PDF Downloads 2092290 Generalization of Zhou Fixed Point Theorem
Authors: Yu Lu
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Fixed point theory is a basic tool for the study of the existence of Nash equilibria in game theory. This paper presents a significant generalization of the Veinott-Zhou fixed point theorem for increasing correspondences, which serves as an essential framework for investigating the existence of Nash equilibria in supermodular and quasisupermodular games. To establish our proofs, we explore different conceptions of multivalued increasingness and provide comprehensive results concerning the existence of the largest/least fixed point. We provide two distinct approaches to the proof, each offering unique insights and advantages. These advancements not only extend the applicability of the Veinott-Zhou theorem to a broader range of economic scenarios but also enhance the theoretical framework for analyzing equilibrium behavior in complex game-theoretic models. Our findings pave the way for future research in the development of more sophisticated models of economic behavior and strategic interaction.Keywords: fixed-point, Tarski’s fixed-point theorem, Nash equilibrium, supermodular game
Procedia PDF Downloads 572289 Weyl Type Theorem and the Fuglede Property
Authors: M. H. M. Rashid
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Given H a Hilbert space and B(H) the algebra of bounded linear operator in H, let δAB denote the generalized derivation defined by A and B. The main objective of this article is to study Weyl type theorems for generalized derivation for (A,B) satisfying a couple of Fuglede.Keywords: Fuglede Property, Weyl’s theorem, generalized derivation, Aluthge transform
Procedia PDF Downloads 1282288 Contextual Paper on Green Finance: Analysis of the Green Bonds Market
Authors: Dina H. Gabr, Mona A. El Bannan
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With growing worldwide concern for global warming, green finance has become the fuel that pushes the world to act in combating and mitigating climate change. Coupled with adopting the Paris Agreement and the United Nations Sustainable Development Goals, Green finance became a vital tool in creating a pathway to sustainable development, as it connects the financial world with environmental and societal benefits. This paper provides a comprehensive review of the concepts and definitions of green finance and the importance of 'green' impact investments today. The core challenge in combating climate change is reducing and controlling Greenhouse gas emissions; therefore, this study explores the solutions green finance provides putting emphasis on the use of renewable energy, which is necessary for enhancing the transition to the green economy. With increasing attention to the concept of green finance, multiple forms of green investments and financial tools have come to fruition; the most prominent are green bonds. The rise of green bonds, a debt market to finance climate solutions, provide a promising mechanism for sustainable finance. Following the review, this paper compiles a comprehensive green bond dataset, presenting a statistical study of the evolution of the green bonds market from its first appearance in 2006 until 2021.Keywords: climate change, GHG emissions, green bonds, green finance, sustainable finance
Procedia PDF Downloads 1232287 Agriroofs and Agriwalls: Applications of Food Production in Green Roofs and Green Walls
Authors: Eman M. Elmazek
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Green roofs and walls are a rising technology in the global sustainable architectural industry. The idea takes great steps towards the future of sustainable design due to its many benefits. However, there are many barriers and constraints. Economical, structural, and knowledge barriers prevent the spread of the usage of green roofs and living walls. Understanding the benefits and expanding them will spread the idea. Benefits provided by these green spots interrupt and maintain the current urban cover. Food production is one of the benefits of green roofs. It can save money and energy spent in food transportation. The goal of this paper is to put a better understanding of implementing green systems. The paper aims to identify gains versus challenges facing the technology. It surveys with case studies buildings with green roofs and walls used for food production.Keywords: green roof, green walls, urban farming, roof herb garden
Procedia PDF Downloads 5332286 Integrated Evaluation of Green Design and Green Manufacturing Processes Using a Mathematical Model
Authors: Yuan-Jye Tseng, Shin-Han Lin
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In this research, a mathematical model for integrated evaluation of green design and green manufacturing processes is presented. To design a product, there can be alternative options to design the detailed components to fulfill the same product requirement. In the design alternative cases, the components of the product can be designed with different materials and detailed specifications. If several design alternative cases are proposed, the different materials and specifications can affect the manufacturing processes. In this paper, a new concept for integrating green design and green manufacturing processes is presented. A green design can be determined based the manufacturing processes of the designed product by evaluating the green criteria including energy usage and environmental impact, in addition to the traditional criteria of manufacturing cost. With this concept, a mathematical model is developed to find the green design and the associated green manufacturing processes. In the mathematical model, the cost items include material cost, manufacturing cost, and green related cost. The green related cost items include energy cost and environmental cost. The objective is to find the decisions of green design and green manufacturing processes to achieve the minimized total cost. In practical applications, the decision-making can be made to select a good green design case and its green manufacturing processes. In this presentation, an example product is illustrated. It shows that the model is practical and useful for integrated evaluation of green design and green manufacturing processes.Keywords: supply chain management, green supply chain, green design, green manufacturing, mathematical model
Procedia PDF Downloads 8092285 Sustainable Building Law - The Legal Issues Abound
Authors: Richard J. Sobelsohn
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Green Building and Sustainable Development help fight climate change, and protects the ozone, animal habitats, air quality, and ground water. The myriad of reasons to go Green has multiplied to the point that a developer that is building a ground-up or renovating/retrofitting a property has a plethora of choices to get to the green goal post. Sustainability not affects the bottom line but satisfies corporate mandates (ESG), consumer demand, market requirements, and the many laws dictating green building practices. The good news is that there are many paths a property owner can take to become green. The bad news is that there are many paths a property owner can take to become green, and they need to choose which direction to take. Certification of a building used to be the highest achievement in the Green building world. Now there are so many variables and laws with which a property owner must comply, and the legal analysis has mushroomed. Operation and Maintenance have also become one of the most important functions for a prudent Green Building owner. So adding to the “development/retrofit” parties involved in the sustainable building legal world, we now need to include all those people who keep the building green, and there are a lot of them!Keywords: green building, sustainable development, legal issues, greenwashing, green cleaning, compliance, ESQ
Procedia PDF Downloads 1262284 Using a GIS-Based Method for Green Infrastructure Accessibility of Different Socio-Economic Groups in Auckland, New Zealand
Authors: Jing Ma, Xindong An
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Green infrastructure, the most important aspect of improving the quality of life, has been a crucial element of the liveability measurement. With demanding of more liveable urban environment from increasing population in city area, access to green infrastructure in walking distance should be taken into consideration. This article exemplifies the study on accessibility measurement of green infrastructure in central Auckland (New Zealand), using network analysis tool on the basis of GIS, to verify the accessibility levels of green infrastructure. It analyses the overall situation of green infrastructure and draws some conclusions on the city’s different levels of accessibility according to the categories and facilities distribution, which provides valuable references and guidance for the future facility improvement in planning strategies.Keywords: quality of life, green infrastructure, GIS, accessibility
Procedia PDF Downloads 2832283 A Framework for Green Use and Disposal of Information Communication Technology Devices
Authors: Frezer Alem Kebede
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The notion of viewing ICT as merely support for the business process has shifted towards viewing ICT as a critical business enabler. As such, the need for ICT devices has increased, contributing to high electronic equipment acquisition and disposal. Hence, its use and disposal must be seen in light of environmental sustainability, i.e., in terms of green use and disposal. However, there are limited studies on green Use and Disposal framework to be used as guiding lens by organizations in developing countries. And this study endeavors to address that need taking one of the largest multinational ICT intensive company in the country. The design and development of this framework passed through several stages, initially factors affecting green use and disposal were identified after quantitative and qualitative data analysis then there were multiple brainstorming sessions for the design enhancement as participative modelling was employed. Given the difference in scope and magnitude of the challenges identified, the proposed framework approaches green use and disposal in four imperatives; strategically, tactically, operationally and through continuous improvement.Keywords: energy efficiency, green disposal, green ICT, green use, green use and disposal framework, sustainability
Procedia PDF Downloads 2142282 Analytic Hierarchy Process Method for Supplier Selection Considering Green Logistics: Case Study of Aluminum Production Sector
Authors: H. Erbiyik, A. Bal, M. Sirakaya, Ö. Yesildal, E. Yolcu
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The emergence of many environmental issues began with the Industrial Revolution. The depletion of natural resources and emerging environmental challenges over time requires enterprises and managers to take into consideration environmental factors while managing business. If we take notice of these causes; the design and implementation of environmentally friendly green purchasing, production and waste management systems become very important at green logistics systems. Companies can adopt green supply chain with the awareness of these facts. The concept of green supply chain constitutes from green purchasing, green production, green logistics, waste management and reverse logistics. In this study, we wanted to identify the concept of green supply chain and why green supply chain should be applied. In the practice part of the study an analytic hierarchy process (AHP) study is conducted on an aluminum production company to evaluate suppliers.Keywords: aluminum sector, analytic hierarchy process, decision making, green logistics
Procedia PDF Downloads 3562281 Cryptographic Attack on Lucas Based Cryptosystems Using Chinese Remainder Theorem
Authors: Tze Jin Wong, Lee Feng Koo, Pang Hung Yiu
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Lenstra’s attack uses Chinese remainder theorem as a tool and requires a faulty signature to be successful. This paper reports on the security responses of fourth and sixth order Lucas based (LUC4,6) cryptosystem under the Lenstra’s attack as compared to the other two Lucas based cryptosystems such as LUC and LUC3 cryptosystems. All the Lucas based cryptosystems were exposed mathematically to the Lenstra’s attack using Chinese Remainder Theorem and Dickson polynomial. Result shows that the possibility for successful Lenstra’s attack is less against LUC4,6 cryptosystem than LUC3 and LUC cryptosystems. Current study concludes that LUC4,6 cryptosystem is more secure than LUC and LUC3 cryptosystems in sustaining against Lenstra’s attack.Keywords: Lucas sequence, Dickson polynomial, faulty signature, corresponding signature, congruence
Procedia PDF Downloads 1662280 Building Green Infrastructure Networks Based on Cadastral Parcels Using Network Analysis
Authors: Gon Park
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Seoul in South Korea established the 2030 Seoul City Master Plan that contains green-link projects to connect critical green areas within the city. However, the plan does not have detailed analyses for green infrastructure to incorporate land-cover information to many structural classes. This study maps green infrastructure networks of Seoul for complementing their green plans with identifying and raking green areas. Hubs and links of main elements of green infrastructure have been identified from incorporating cadastral data of 967,502 parcels to 135 of land use maps using geographic information system. Network analyses were used to rank hubs and links of a green infrastructure map with applying a force-directed algorithm, weighted values, and binary relationships that has metrics of density, distance, and centrality. The results indicate that network analyses using cadastral parcel data can be used as the framework to identify and rank hubs, links, and networks for the green infrastructure planning under a variable scenarios of green areas in cities.Keywords: cadastral data, green Infrastructure, network analysis, parcel data
Procedia PDF Downloads 2092279 Magnitude of Green Computing in Trending IT World
Authors: Raghul Vignesh Kumar, M. Vadivel
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With the recent years many industries and companies have turned their attention in realizing how going 'green' can benefit public relations, lower cost, and reduce global emissions from industrial manufacturing. Green Computing has become an originative way on how technology and ecology converge together. It is a growing import subject that creates an urgent need to train next generation computer scientists or practitioners to think ‘green’. However, green computing has not yet been well taught in computer science or computer engineering courses as a subject. In this modern IT world it’s impossible for an organization or common man to work without hardware like servers, desktop, IT devices, smartphones etc. But it is also important to consider the harmful impact of those devices and steps to achieve energy saving and environmental protection. This paper presents the magnitude of green computing and steps to be followed to go green.Keywords: green computing, carbon-dioxide, greenhouse gas, energy saving, environmental protection agency
Procedia PDF Downloads 4182278 Existence Solutions for Three Point Boundary Value Problem for Differential Equations
Authors: Mohamed Houas, Maamar Benbachir
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In this paper, under weak assumptions, we study the existence and uniqueness of solutions for a nonlinear fractional boundary value problem. New existence and uniqueness results are established using Banach contraction principle. Other existence results are obtained using scheafer and krasnoselskii's fixed point theorem. At the end, some illustrative examples are presented.Keywords: caputo derivative, boundary value problem, fixed point theorem, local conditions
Procedia PDF Downloads 4302277 The Gap of Green Consumption Behavior: Driving from Attitude to Behavior
Authors: Yu Du, Jian-Guo Wang
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Green consumption is a key link to develop the ecological economy, and consumers are vital to carry out green consumption. With environmental awareness gradually being aroused, consumers often fail to turn their positive attitude into actual green consumption behavior. According to behavior reasoning theory, reasons for adoption have a direct (positive) influence on consumers’ attitude while reasons against adoption have a direct (negative) influence on consumers’ adoption intentions, the incongruous coexistence of which leads to the attitude-behavior gap of green consumption. Based on behavior reasoning theory, this research integrates reasons for adoption and reasons against adoption into a proposed model, in which reasons both for and against green consumption mediate the relationship between consumer’ values, attitudes, and behavioral intentions. It not only extends the conventional theory of reasoned action but also provides a reference for the government and enterprises to design the repairing strategy of green consumption attitude-behavior gap.Keywords: green product, attitude-behavior gap, behavior reasoning theory, green consumption, SEM
Procedia PDF Downloads 4632276 Existence of Positive Solutions for Second-Order Difference Equation with Discrete Boundary Value Problem
Authors: Thanin Sitthiwirattham, Jiraporn Reunsumrit
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We study the existence of positive solutions to the three points difference summation boundary value problem. We show the existence of at least one positive solution if f is either superlinear or sublinear by applying the fixed point theorem due to Krasnoselskii in cones.Keywords: positive solution, boundary value problem, fixed point theorem, cone
Procedia PDF Downloads 4392275 Removal of Brilliant Green in Environmental Samples by Poly Ethylene Terephthalate Granule
Authors: Homayon Ahmad Panahi, Nika Shakerin, Farahnaz Zolriasatain, Elham Moniri
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In this research, poly-ethylene terephthalate granule was prepared from Tak Corporation. The granule was characterized by fourier transform infra-red spectroscopy. Then the effects of various parameters on brilliant green sorption such as pH, contact time were studied. The optimum pH value for sorption of brilliant green was 6. The sorption capacity of the granule for brilliant green was 4.6 mg g−1. The profile of brilliant green uptake on this sorbent reflects a good accessibility of the chelating sites in the poly-ethylene terephthalate granule. The developed method was utilized for the determination of brilliant green in environmental water samples by UV/Vis spectrophotometry with satisfactory results.Keywords: poly-ethylene terephthalate granule, brilliant green, environmental sample, removal
Procedia PDF Downloads 4332274 A Review on the Development and Challenges of Green Roof Systems in Malaysia
Authors: M. F. Chow, M. F. Abu Bakar
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Green roof system is considered a relatively new concept in Malaysia even though it has been implemented widely in the developed countries. Generally, green roofs provide many benefits such as enhancing aesthetical quality of the built environment, reduce urban heat island effect, reduce energy consumption, improve stormwater attenuation, and reduce noise pollution. A better understanding on the implementation of green roof system in Malaysia is crucial, as Malaysia’s climate is different if compared with the climate in temperate countries where most of the green roof studies have been conducted. This study has concentrated on the technical aspect of green roof system which focuses on i) types of plants and method of planting; ii) engineering design for green roof system; iii) its hydrological performance on reducing stormwater runoff; and iv) benefits of green roofs with respect to energy. Literature review has been conducted to identify the development and obstacles associated with green roofs systems in Malaysia. The study had identified the challenges and potentials of green roofs development in Malaysia. This study also provided the recommendations on standard design and strategies on the implementation of green roofs in Malaysia in the near future.Keywords: engineering design, green roof, sustainable development, tropical countries
Procedia PDF Downloads 4342273 The Relationship between Absorptive Capacity and Green Innovation
Authors: R. Hashim, A. J. Bock, S. Cooper
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Absorptive capacity generally facilitates the adoption of innovation. How does this relationship change when economic return is not the sole driver of innovation uptake? We investigate whether absorptive capacity facilitates the adoption of green innovation based on a survey of 79 construction companies in Scotland. Based on the results of multiple regression analyses, we confirm that existing knowledge utilisation (EKU), knowledge building (KB) and external knowledge acquisition (EKA) are significant predictors of green process GP), green administrative (GA) and green technical innovation (GT), respectively. We discuss the implications for theories of innovation adoption and knowledge enhancement associated with environmentally-friendly practices.Keywords: absorptive capacity, construction industry, environmental, green innovation
Procedia PDF Downloads 5282272 Investigating Ways in Which Incorporating Green Areas in Designing Classrooms and Play Areas Fosters Children Cognitive Development, Learning, and Creativity
Authors: Seyedomid Fatemi
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The indoor and outdoor climate of an architectural or closed space determines opportunities that children have for different types of learning. Bringing green areas into the classroom might give freedom to teachers to incorporate learning activities that activate different senses such as sight or touch. Green spaces and design in the classroom can help children practice different concepts they learn in subjects such as science. The practical aspect of having green areas or designs in the classroom can also facilitate high-level and long-lasting learning. Green spaces, particularly in the play areas or around schools, improve creativity and give experimental opportunities for children and enjoyment the beautiful and green nature, which impacts cognitive development in the in long-term. Furthermore, previous studies indicated that green settings generally may help attention concentration and self-discipline. Bringing green areas into classrooms or outdoors for children can look different depending on resources. It could look like green spaces, indoor or outdoor, or have representation or samples of green space. From the design perspective, bringing green areas into school might mean incorporating these spaces when designing different areas in school or attending to colors and shapes to reflect green spaces.Keywords: green areas, cognitive development, children cognitive, class design
Procedia PDF Downloads 112271 Clients’ Priorities in Design and Delivery of Green Projects: South African Perspective
Authors: Charles Mothobiso
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This study attempts to identify the client’s main priority when delivering green projects. The aim is to compare whether clients’ interests are similar when delivering conventional buildings as compared to green buildings. Private clients invest more in green buildings as compared to government and parastatal entities. Private clients prioritize on maximizing a return on investment and they mainly invest in energy-saving buildings that have low life cycle costs. Private clients are perceived to be more knowledgeable about the benefits of green building projects as compared to government and parastatal clients. A shortage of expertise and managerial skill leads to the low adaptation of green buildings in government and parastatal projects. Other factors that seem to prevent the adoption of green buildings are the preparedness of the supply chain within the industry and inappropriate procurement strategies adopted by clients.Keywords: construction clients, design team, green buildings, procurement
Procedia PDF Downloads 3002270 From the Recursive Definition of Refutability to the Invalidity of Gödel’s 1931 Incompleteness
Authors: Paola Cattabriga
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According to Gödel’s first incompleteness argument it is possible to construct a formally undecidable proposition in Principia mathematica, a statement that, although true, turns out to be neither provable nor refutable for the system, making therefore incomplete any formal system suitable for the arithmetic of integers. Its features and limitation effects are today widespread basics throughout whole scientific thought. This article brings Gödel’s achievement into question by the definition of the refutability predicate as a number-theoretical statement. We develop proof of invalidity of Theorem VI in Gödel’s 1931, the so-called Gödel’s first incompleteness theorem, in two steps: defining refutability within the same recursive status as provability and showing that as a consequence propositions (15) and (16), derived from definition 8.1 in Gödel’s 1931, are false and unacceptable for the system. The achievement of their falsity blocks the derivation of Theorem VI, which turns out to be therefore invalid, together with all the depending theorems. This article opens up thus new perspectives for mathematical research and for the overall scientific reasoning.Keywords: Gödel numbering, incompleteness, provability predicate, refutability predicate
Procedia PDF Downloads 1882269 Economic Value Added of Green Marketing for Urban Commerical Center
Authors: Kuo-Wei Hsu, Yen-Ting, Wu
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Recently, green marketing issues have emerged as the developing direction for local governments and social enterprises. At the same time, many social enterprises have considered how to effectively create a low-carbon and sustainable environment. Local government has a role to play in promoting low-carbon life styles and creating a green sustainable environment within this green marketing trend. Therefore, urban commercial centers have implemented relevant plans such as: Green Store, Green Action Shops, Green Restaurants and Green Hotels. The purpose of these plans to select the commercial center organizations have potential energy saving demonstration and environmental greenification. These organizations are willing to provide assistance counseling and become a green demonstration district, thereby promoting the major shopping district to take the initiative to enhance its green competitiveness. Finally, they create a new landscape for the commercial center. Studies on green marketing in commercial centers are seen as less attractive and only a few studies for commercial centers have focused on green marketing strategies. There is no empirical evidence for how commercial center managers evaluate a commercial center green marketing strategy. This research investigated the major commercial centers in Taichung City and found green marketing helps to enhance the connection between the urban commercial center value and society value, shape corporate image with social responsibility and create brand value, and therefore impact the increase of economic value.Keywords: economic value added, green marketing, sustainable environment, urban commercial center.
Procedia PDF Downloads 3702268 Assessment of the Relationship between Energy Price Dynamics and Green Growth in the Sub-Sharan Africa
Authors: Christopher I. Ifeacho, Adeleke Omolade
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The paper examines the relationship between energy price dynamics and green growth in Sub Sahara African Countries. The quest for adopting green energy in order to improve green growth that can engender sustainability and stability has received more attention from researchers in recent times. This study uses a panel autoregressive distributed lag approach to investigate this relationship. Findings from the result showed that energy price dynamics and exchange rates have more short-run significant impacts on green growth in individual countries rather than the pooled result. Furthermore, the long-run result confirmed that inflation and capital have a significant long-run relationship with green growth. The causality test result revealed the existence of a bi-directional relationship between green growth and energy price dynamics. The study recommends caution in a currency devaluation and improvement in renewable energy production in the Sub Sahara Africa in order to achieve sustainable green growth.Keywords: green growth, energy price dynamics, Sub Saharan Africa, relationship
Procedia PDF Downloads 1002267 The Use of Appeals in Green Printed Advertisements: A Case of Product Orientation and Organizational Image Orientation Ads
Authors: Chutima Ruanguttamanun
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Despite the relatively large number of studies that have examined the use of appeals in advertisements, research on the use of appeals in green advertisements is still underdeveloped and needs to be investigated further, as it is definitely a tool for marketers to create illustrious ads. In this study, content analysis was employed to examine the nature of green advertising appeals and to match the appeals with the green advertisements. Two different types of green print advertisings, product orientation and organizational image orientation were used. Thirty highly educated participants with different backgrounds were asked individually to ascertain three appeals out of thirty-four given appeals found among forty real green advertisements. To analyze participant responses and to group them based on common appeals, two-step K-mean clustering is used. The clustering solution indicates that eye-catching graphics and imaginative appeals are highly notable in both types of green ads. Depressed, meaningful and sad appeals are found to be highly used in organizational image orientation ads, whereas, corporate image, informative and natural appeals are found to be essential for product orientation ads.Keywords: advertising appeals, green marketing, green advertisement, printed advertisement
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