Search results for: Aqsa Farooq
81 Metric Dimension on Line Graph of Honeycomb Networks
Authors: M. Hussain, Aqsa Farooq
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Let G = (V,E) be a connected graph and distance between any two vertices a and b in G is a−b geodesic and is denoted by d(a, b). A set of vertices W resolves a graph G if each vertex is uniquely determined by its vector of distances to the vertices in W. A metric dimension of G is the minimum cardinality of a resolving set of G. In this paper line graph of honeycomb network has been derived and then we calculated the metric dimension on line graph of honeycomb network.Keywords: Resolving set, Metric dimension, Honeycomb network, Line graph
Procedia PDF Downloads 20080 A Neural Network Control for Voltage Balancing in Three-Phase Electric Power System
Authors: Dana M. Ragab, Jasim A. Ghaeb
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The three-phase power system suffers from different challenging problems, e.g. voltage unbalance conditions at the load side. The voltage unbalance usually degrades the power quality of the electric power system. Several techniques can be considered for load balancing including load reconfiguration, static synchronous compensator and static reactive power compensator. In this work an efficient neural network is designed to control the unbalanced condition in the Aqaba-Qatrana-South Amman (AQSA) electric power system. It is designed for highly enhanced response time of the reactive compensator for voltage balancing. The neural network is developed to determine the appropriate set of firing angles required for the thyristor-controlled reactor to balance the three load voltages accurately and quickly. The parameters of AQSA power system are considered in the laboratory model, and several test cases have been conducted to test and validate the proposed technique capabilities. The results have shown a high performance of the proposed Neural Network Control (NNC) technique for correcting the voltage unbalance conditions at three-phase load based on accuracy and response time.Keywords: three-phase power system, reactive power control, voltage unbalance factor, neural network, power quality
Procedia PDF Downloads 19579 Financial Ethics: A Review of 2010 Flash Crash
Authors: Omer Farooq, Salman Ahmed Khan, Sadaf Khalid
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Modern day stock markets have almost entirely became automated. Even though it means increased profits for the investors by algorithms acting upon the slightest price change in order of microseconds, it also has given birth to many ethical dilemmas in the sense that slightest mistake can cause people to lose all of their livelihoods. This paper reviews one such event that happened on May 06, 2010 in which $1 trillion dollars disappeared from the Dow Jones Industrial Average. We are going to discuss its various aspects and the ethical dilemmas that have arisen due to it.Keywords: flash crash, market crash, stock market, stock market crash
Procedia PDF Downloads 51978 A Linear Relation for Voltage Unbalance Factor Evaluation in Three-Phase Electrical Power System Using Space Vector
Authors: Dana M. Ragab, Jasim A Ghaeb
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The Voltage Unbalance Factor (VUF) index is recommended to evaluate system performance under unbalanced operation. However, its calculation requires complex algebra which limits its use in the field. Furthermore, one system cycle is required at least to detect unbalance using the VUF. Ideally unbalance mitigation must be performed within 10 ms for 50 Hz systems. In this work, a linear relation for VUF evaluation in three-phase electrical power system using space vector (SV) is derived. It is proposed to determine the voltage unbalance quickly and accurately and to overcome the constraints associated with the traditional methods of VUF evaluation. Aqaba-Qatrana-South Amman (AQSA) power system is considered to study the system performance under unbalanced conditions. The results show that both the complexity of calculations and the time required to evaluate VUF are reduced significantly.Keywords: power quality, space vector, unbalance evaluation, three-phase power system
Procedia PDF Downloads 18977 Television Commercial Ideation: Considerations for the Future
Authors: Rashid Farooq, Moazzam Naseer, Rehan Hasan
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Increasing challenges posed to the creativity in the discipline of advertising during time’s movement towards the maturity of The Third Wave – a concept of change by Toffler, have to be the major theme of this study. Creative concepts for the changing media landscape are becoming a challenge for the creative industry as Stein says that the usefulness is a dimension no creative work could avoid. Furthermore, Spencer points out that the global capitalist society provides a base for the development of digital technologies. Innovation within the discipline of creativity is reshaping this process. In this review article, the role of creativity and innovation in the development and delivery of the message has to be examined.Keywords: advertising, creativity, ideation, new media
Procedia PDF Downloads 21876 Development and Evaluation of Whey-Based Drink: An Approach to Protect Environmental Pollution
Authors: Zarmina Gillani, Mulazim Hussain Bukhari, Nuzhat Huma, Aqsa Qayyum
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Whey is a valuable by-product of dairy industry comprising of precious nutrients lactose, protein, vitamins and minerals for the human food but considered as a pollutant due to its biological activity. So, there is a need to develop nutritious whey products to overcome the problem of environmental pollution. This project was planned to develop a whey drink at different pasteurization temperatures and its quality was evaluated during storage. The result indicated that pH, acidity, total soluble solids and lactose content changed significantly (p < 0.01) due to lactic acid production during storage. Non-significant (p > 0.05) effects were detected on the protein and ash content of whey drink. Fat and viscosity changed significantly with respect to storage only. Sensory evaluation of whey drink revealed that both treatments remained acceptable while whey drink pasteurized at 75°C/30 minutes (WD2) gained more sensory score compared to whey drink pasteurized at 65°C/30minutes (WD1).Keywords: pasteurization, sensory evaluation, storage, whey
Procedia PDF Downloads 27075 Tribological Characterization of ZrN Coatings on Titanium Modified Austenitic Stainless Steel
Authors: Mohammad Farooq Wani
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Tribological characterization of ZrN coatings deposited on titanium modified austenitic stainless steel (alloy D-9) substrates has been investigated. The coatings were deposited in the deposition temperature range 300–873 K, using the pulsed magnetron sputtering technique. Scratch adhesion tests were carried out using Rc indenter under various conditions of load. Detailed tribological studies were conducted to understand the friction and wear behaviour of these coatings. For all tribological studies steel and ceramic balls were used as counter face material. 3D-Surface profiles of all wear tracks was carried out using 3D universal profiler.Keywords: ZrN, Surafce coating, thin film, tribology, friction and wear
Procedia PDF Downloads 42974 Relationship between Deliberate Practice of Dribbling and Self-Regulatory Behavior of Male Basketball Players
Authors: Daud Abdia, Aqsa Shamim, Farhan Tabassum
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In order to achieve specific goals, basketball players have to use different skills to enhance their motivation, one such skill is deliberate practice. The aim of this study was to explore the relationship between deliberate practice of dribbling and self-regulatory behavior of male basketball players. For this purpose, a sample of 108 basketball players using stratified sampling was taken from public and private sector universities. Sample was divided into two groups that are experimental (n=54) and control group (n=54) using comparative experimental design. Experimental group was involved in the training of deliberate practice of dribbling for 5 weeks. Amounts of weekly practice activity and Self-Regulation of Learning Self-Report Scale (SRL-SRS) were used for self-regulatory behavior to collect data after the deliberate practice. The reliability of amounts of weekly practice activity was found to be 0.852, whereas SRL-SRS was found to be 0.890. The results of the study indicated a strong positive correlation between deliberate practice of dribbling and self-regulatory behavior (r=0.755, n=54, p=.000). Whereas, paired sample t-test; t(53)=1.37, p < 0.005 shows statistically significant improvement in the self-regulatory behavior after the training program of deliberate practice from 3.02 ± 0.64m to 3.21 ± 0.75m (p < 0.005). It was concluded that in order to enhance the self-regulatory behavior of basketball players we should work on the deliberate practice of the players.Keywords: self-regulatory behavior, deliberate practice, dribbling, basketball
Procedia PDF Downloads 17273 Finch-Skea Stellar Structures in F(R, ϕ, X) Theory of Gravity Using Bardeen Geometry
Authors: Aqsa Asharaf
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The current study aims to examine the physical characteristics of charge compact spheres employing anisotropic fluid under f(R, ϕ, X) modified gravity approach, exploring how this theoretical context influences their attributes and behavior. To accomplish our goal, we adopt the Spherically Symmetric (SS) space-time and, additionally, employ a specific Adler-based mode for the metric potential (gtt), which yields a broader class of solutions, Then, by making use of the Karmarkar condition, we successfully derive the other metric potential. A primary component of our current analysis is utilizing the Bardeen geometry as extrinsic space-time to determine the constant parameters of intrinsic space-time. Further, to validate the existence of Bardeen stellar spheres, we debate the behavior of physical properties and parameters such as components of pressure, energy density, anisotropy, parameters of EoS, stability and dynamical equilibrium, energy bounds, mass function, adiabatic index, compactness factor, and surface redshift. Conclusively, all the obtained results show that the system under consideration is physically stable, free from singularity, and viable models.Keywords: cosmology, GR, Bardeen BH, modified gravities
Procedia PDF Downloads 2972 Tongue Image Retrieval Based Using Machine Learning
Authors: Ahmad FAROOQ, Xinfeng Zhang, Fahad Sabah, Raheem Sarwar
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In Traditional Chinese Medicine, tongue diagnosis is a vital inspection tool (TCM). In this study, we explore the potential of machine learning in tongue diagnosis. It begins with the cataloguing of the various classifications and characteristics of the human tongue. We infer 24 kinds of tongues from the material and coating of the tongue, and we identify 21 attributes of the tongue. The next step is to apply machine learning methods to the tongue dataset. We use the Weka machine learning platform to conduct the experiment for performance analysis. The 457 instances of the tongue dataset are used to test the performance of five different machine learning methods, including SVM, Random Forests, Decision Trees, and Naive Bayes. Based on accuracy and Area under the ROC Curve, the Support Vector Machine algorithm was shown to be the most effective for tongue diagnosis (AUC).Keywords: medical imaging, image retrieval, machine learning, tongue
Procedia PDF Downloads 8171 Effect of Chemicals on Keeping Quality and Vase Life of Carnation (Dianthus caryophyllus L.) Cv. Eskimo
Authors: Qurrat Ul Ain Farooq, Misha Arshad, Malik Abid Mehmood
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The experiment under discussion was carried out to check the effect of different concentrations of sucrose (2%, 4%, 6%), CuSO4 (200ppm, 300ppm, 400 ppm), GA3 (25ppm, 50ppm, 75 ppm), and combinations of sucrose and GA3 (2% +25 ppm), (4%+50 ppm), (6%+75 ppm) on the carnation cut flower. Visual symptoms of flower senescence, changes in weight (g) of a flower was observed and recorded by using weight balance. The experiment was laid out according to CRD (Complete Randomized Design) it was two-factor factorial, the software used for the analysis was Statistix. Maximum TSS were found in 6% sucrose + 75 ppm GA3 (8.3 %) followed by CuSO4 400 ppm, 4% sucrose + 50 ppm GA3 and 6% sucrose + 75 ppm GA3. Maximum vase life in term of days was recorded in treatment. CuSO4 400 ppm and 6% sucrose + 75 ppm GA3 (8 days) followed by CuSO4 200 ppm (7.7 days). CuSO4 300 ppm & 6% sucrose + 75 ppm GA3 were at par (7 days). Maximum water uptake was also observed in 6% sucrose + 75 ppm GA3 (56.7 ml) followed by CuSO4 400 ppm (49.7 ml) and 50 ppm GA3 (45 ml). Hence, CuSO4 400 ppm found best in all aspects.Keywords: carnation, vaselife, GA3, CuSO4, sucrose
Procedia PDF Downloads 34970 Effect of Iron Contents on Rheological Properties of Syndiotactic Polypropylene/iron Composites
Authors: Naveed Ahmad, Farooq Ahmad, Abdul Aal
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The effect of iron contents on the rheological behavior of sPP/iron composites in the melt phase was investigated using a series of syndiotactic polypropylene/iron (sPP/iron) composite samples. Using the Advanced Rheometric Expansion System, studies with small amplitude oscillatory shear were conducted (ARES). It was discovered that the plateau modulus rose along with the iron loading. Also it was found that both entanglement molecular weight and packing length decrease with increase in iron loading.. This finding demonstrates how iron content in polymer/iron composites affects chain parameters and dimensions, which in turn affects the entire chain dynamics.Keywords: plateau modulus, packing lenght, polymer/iron composites, rheology, entanglement molecular weight
Procedia PDF Downloads 16169 Fabrication of Eco-Friendly Pigment Printed Textiles by Reducing Formaldehyde Content
Authors: Sidra Saleemi, Raja Fahad Qureshi, Farooq Ahmed, Rabia Almas, Tahir Jameel
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This research aimed to decrease formaldehyde content in substrates printed by pigments using different fixation temperature and concentration of urea in order to produce eco-friendly textiles. Substrates were printed by hand screen printing method as per recipe followed by drying and curing. Standard test methods were adapted to measure formaldehyde content washing and rubbing fastness. Formaldehyde content is instantaneously decreased by raising the temperature during curing printed fabric. Good results of both dry and wet rubbing fastness were found at 160˚C slightly improved dry rubbing results are achieved with 2% urea at a curing temperature of 150˚C.Keywords: formaldehyde content, pigment printing, urea, washing fastness, rubbing fastness
Procedia PDF Downloads 31168 Effect of Sintering Temperature on Transport Properties of Garnet-Type Solid-State Electrolytes for Energy Storage Systems
Authors: U. Farooq, A. Samson, V. Thangadurai, R. Edwards
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In recent years, an impressive research has been conducted to introduce the solid-state electrolytes for the future energy storage devices like Li-ion batteries more specifically. In this work we tried to prepare a ceramic electrolyte (Li6.5 La2.5 Ba0.5 Nb Zr O12(LLBNZO)) and sintered the pallets of as-prepared material at elevated temperature like 1050, 1100, 1150 and 1200 °C. The objective to carry out this research was to observe the effect of temperature on porosity, density and transport properties of materials. Preliminary results suggest that the material sintered at higher temperature could show enhanced performance in terms of fast ionic transport. This enhancement in performance can be attributed to low porosity of materials which is result of high temperature sintering.Keywords: solid state battery, electrolyte, garnet structures, Li-ion battery
Procedia PDF Downloads 27467 Modeling of System Availability and Bayesian Analysis of Bivariate Distribution
Authors: Muhammad Farooq, Ahtasham Gul
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To meet the desired standard, it is important to monitor and analyze different engineering processes to get desired output. The bivariate distributions got a lot of attention in recent years to describe the randomness of natural as well as artificial mechanisms. In this article, a bivariate model is constructed using two independent models developed by the nesting approach to study the effect of each component on reliability for better understanding. Further, the Bayes analysis of system availability is studied by considering prior parametric variations in the failure time and repair time distributions. Basic statistical characteristics of marginal distribution, like mean median and quantile function, are discussed. We use inverse Gamma prior to study its frequentist properties by conducting Monte Carlo Markov Chain (MCMC) sampling scheme.Keywords: reliability, system availability Weibull, inverse Lomax, Monte Carlo Markov Chain, Bayesian
Procedia PDF Downloads 7166 Hand Gesture Interpretation Using Sensing Glove Integrated with Machine Learning Algorithms
Authors: Aqsa Ali, Aleem Mushtaq, Attaullah Memon, Monna
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In this paper, we present a low cost design for a smart glove that can perform sign language recognition to assist the speech impaired people. Specifically, we have designed and developed an Assistive Hand Gesture Interpreter that recognizes hand movements relevant to the American Sign Language (ASL) and translates them into text for display on a Thin-Film-Transistor Liquid Crystal Display (TFT LCD) screen as well as synthetic speech. Linear Bayes Classifiers and Multilayer Neural Networks have been used to classify 11 feature vectors obtained from the sensors on the glove into one of the 27 ASL alphabets and a predefined gesture for space. Three types of features are used; bending using six bend sensors, orientation in three dimensions using accelerometers and contacts at vital points using contact sensors. To gauge the performance of the presented design, the training database was prepared using five volunteers. The accuracy of the current version on the prepared dataset was found to be up to 99.3% for target user. The solution combines electronics, e-textile technology, sensor technology, embedded system and machine learning techniques to build a low cost wearable glove that is scrupulous, elegant and portable.Keywords: American sign language, assistive hand gesture interpreter, human-machine interface, machine learning, sensing glove
Procedia PDF Downloads 30165 The Exploration of the Physical Properties of the Combinations of Selenium-Based Ternary Chalcogenides AScSe₂ (A=K, Cs) for Photovoltaic Applications
Authors: Ayesha Asma, Aqsa Arooj
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It is an essential need in this era of Science and Technology to investigate some unique and appropriate materials for optoelectronic applications. Here, we deliberated, for the first time, the structural, optoelectronic, mechanical, vibrational, and thermo dynamical properties of hexagonal structure selenium-based ternary chalcogenides AScSe₂ (A= K, Cs) by using Perdew-Burke-Ernzerhof Generalized-Gradient-Approximation (PBE-GGA). The lattice angles for these materials are found as α=β=90o and γ=120o. KScSe₂ optimized with lattice parameters a=b=4.3 (Å), c=7.81 (Å) whereas CsScSe₂ got relaxed at a=b=4.43 (Å) and c=8.51 (Å). However, HSE06 functional has overestimated the lattice parameters to the extent that for KScSe₂ a=b=4.92 (Å), c=7.10 (Å), and CsScSe₂ a=b=5.15 (Å), c=7.09 (Å). The energy band gap of these materials calculated via PBE-GGA and HSE06 functionals confirms their semiconducting nature. Concerning Born’s criteria, these materials are mechanically stable ones. Moreover, the temperature dependence of thermodynamic potentials and specific heat at constant volume are also determined while using the harmonic approximation. The negative values of free energy ensure their thermodynamic stability. The vibrational modes are calculated by plotting the phonon dispersion and the vibrational density of states (VDOS), where infrared (IR) and Raman spectroscopy are used to characterize the vibrational modes. The various optical parameters are examined at a smearing value of 0.5eV. These parameters unveil that these materials are good absorbers of incident light in ultra-violet (UV) regions and may be utilized in photovoltaic applications.Keywords: structural, optimized, vibrational, ultraviolet
Procedia PDF Downloads 4264 Use of Artificial Intelligence in Teaching Practices: A Meta-Analysis
Authors: Azmat Farooq Ahmad Khurram, Sadaf Aslam
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This meta-analysis systematically examines the use of artificial intelligence (AI) in instructional methods across diverse educational settings through a thorough analysis of empirical research encompassing various disciplines, educational levels, and regions. This study aims to assess the effects of AI integration on teaching methodologies, classroom dynamics, teachers' roles, and student engagement. Various research methods were used to gather data, including literature reviews, surveys, interviews, and focus group discussions. Findings indicate paradigm shifts in teaching and education, identify emerging trends, practices, and the application of artificial intelligence in learning, and provide educators, policymakers, and stakeholders with guidelines and recommendations for effectively integrating AI in educational contexts. The study concludes by suggesting future research directions and practical considerations for maximizing AI's positive influence on pedagogical practices.Keywords: artificial intelligence, teaching practices, meta-analysis, teaching-learning
Procedia PDF Downloads 7763 An Evaluation of Existing Models to Smart Cities Development Around the World
Authors: Aqsa Mehmood, Muhammad Ali Tahir, Hafiz Syed Hamid Arshad, Salman Atif, Ejaz Hussain, Gavin McArdle, Michela Bertolotto
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The evolution of smart cities in recent years has been developing dramatically. As urbanization increases, the demand for big data analytics and digital technology-based solutions for cities has also increased. Many cities around the world have now planned to focus on smart cities. To obtain a systematic overview of smart city models, we carried out a bibliometric analysis in the context of seven regions of the world to understand the main dimensions that characterize smart cities. This paper analyses articles published between 2017 and 2021 that were captured from Web of Science and Scopus. Specifically, we investigated publication trends to highlight the research gaps and current developments in smart cities research. Our survey provides helpful insights into the geographical distribution of smart city publications with respect to regions of the world and explores the current key topics relevant to smart cities and the co-occurrences of keywords used in these publications. A systematic literature review and keyword analysis were performed. The results have focused on identifying future directions in smart city development, including smart citizens, ISO standards, Open Geospatial Consortium and the sustainability factor of smart cities. This article will assist researchers and urban planners in understanding the latest trends in research and highlight the aspects which need further attention.Keywords: smart cities, sustainability, regions, urban development, VOS viewer, research trends
Procedia PDF Downloads 11762 Effect of Compaction and Degree of Saturation on the Unconsolidated Undrained Shear Strength of Sandy Clay
Authors: Fatima Mehmood, Khalid Farooq, Rabeea Bakhtawer
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For geotechnical engineers, one of the most important properties of soil to consider in various stability analyses is its shear strength which is governed by a number of factors. The objective of this research is to ascertain the effect of compaction and degree of saturation on the shear strength of fine-grained soil. For this purpose, three different dry densities such as in-situ, maximum standard proctor, and maximum modified proctor, were determined for the sandy clay soil. The soil samples were then prepared to keep dry density constant and varying degrees of saturation. These samples were tested for (UU) unconsolidated undrained shear strength in triaxial compression tests. The decrease in shear strength was observed with the decrease in density and increase in the saturation. The values of the angle of internal friction followed the same trend. However, the change in cohesion with the increase in saturation showed a different behavior, analogous to the compaction curve.Keywords: compaction, degree of saturation, dry density, geotechnical investigation, laboratory testing, shear strength
Procedia PDF Downloads 13761 A Development of a Conceptual Framework for Safety Culture and Safety Risk Assessment: The Case of Chinese International Construction Projects under the “New Belt and Road” Initiative in Africa
Authors: Bouba Oumarou Aboubakar, HongXia Li, Sardar Annes Farooq
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The Belt and Road Initiative’s success strongly depends on the safety of all the million workers on construction projects sites. As the new BRI is directed toward Africa and meets a completely different culture from the Chinese project managers, maintaining low risk for workers risks shall be closely related to cultural sharing and mutual understanding. This is why this work introduces a cultural-wise safety management framework for Chinese Construction projects in Africa. The theoretical contribution of this paper is an improved risk assessment framework that integrates language, culture and difficulty of controlling risk factors into one approach. Practically, this study provides not only a useful tool for project safety management practitioners but the full understanding of all risks that may arise in the BRI projects in Africa.Keywords: cultural-wise, safety culture, risk assessment, Chinese construction, BRI projects, Africa
Procedia PDF Downloads 10660 The Discourse Analysis of Friday Sermons in Pakistan: A Social Perspective
Authors: Syed Hamid Farooq Bukhari
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This study intends to clarify the Friday sermon by evaluating the formation of its discourse, the composition, and selection of its subject matters, the structure, and functions of its rules as well as the outline of its communication proceeds, and the distinctiveness of its words along with definite provisions. In this research, a qualitative and descriptive method is used to draw out conclusions. This paper considers the sermon mechanism of the speech and advances it contextually. The information was composed in Pakistan and several of its mosques supposing the imams of the city and the location of the mosques. The presentation and analysis of the facts have directed to the subsequent conclusions: (1) the Friday sermon holds verbal discussion that has habitual and classic formation, (2) the approaches of the formation of the subjects consist of storytelling, quotation as well as the use of accepted terms, (3) the composition of the codes involves Arabic, English, Urdu, and many other local languages, (4) the expressions of the speech include all types of sermon acts, (5) different requisites emerge in the sermons demonstrating that the Friday sermon functions as an index or usage of verbal communication in an exacting field.Keywords: Friday, sermons, Pakistan, social
Procedia PDF Downloads 16459 Influence of Pier Modification Techniques for Reducing Scour around Bridge Piers
Authors: Rashid Farooq, Abdul Razzaq Ghumman, Hashim Nisar Hashmi
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Bridge piers often fail all over the world and the whole structure may be endangered due to scouring phenomena. Scouring has been linked to catastrophic failures that lead into the loss of human lives. Various techniques have been employed to extenuate the scouring process in order to assist the bridge designs. Pier modifications plays vital role to control scouring at the vicinity of the pier. This experimental study aims at monitoring the effectiveness of pier modification and temporal development of scour depth around a bridge pier by providing a collar, a cable or openings under the same flow conditions. Provision of a collar around the octagonal pier reduced more scour depth than that for other two configurations. Providing a collar around the octagonal pier found to be the best in reducing scour. The scour depth in front of pier was found to be 19.5% less than that at the octagonal pier without any modifications. Similarly, the scour depth around the octagonal pier having provision of a cable was less than that at pier with provision of openings. The scour depth around an octagonal pier was also compared with a plain circular pier and found to be 9.1% less.Keywords: Scour, octagonal pier, collar, cable
Procedia PDF Downloads 26558 Impact of Brand Origin on Brand Loyalty: A Case of Personal Care Products in Pakistan
Authors: Aimen Batool Bint-E-Rashid, Syed Muhammad Dawood Ali Shah, Muhammad Usman Farooq, Mahgul Anwar
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As the world is progressing, the needs and demands of the consumer market are also changing. Nowadays the trends of consumer purchase decisions are dependent upon multiple factors. This study aims to identify the influential impact of country of origin over the perception and devotion towards daily personal care products specifically in reference to the knowledge and awareness regarding that particular brand in Pakistan. To corroborate this study, a 30-item brand origin questionnaire has been used with 300 purchase decision makers belonging to different age groups. To illustrate this study, a model has been developed based on brand origin, brand awareness and brand loyalty. Correlation and regression analysis have been used to find out the results which conclude the findings on the perspective of Pakistan’s consumer market as that brand origin has a direct relationship with brand loyalty provided that the consumer has a positive brand awareness. Support for the fact that brand origin impacts brand loyalty through brand awareness has been presented in this study.Keywords: brand awareness, brand loyalty, brand origin, personal care products, P&G, Unilever
Procedia PDF Downloads 24157 Weed Classification Using a Two-Dimensional Deep Convolutional Neural Network
Authors: Muhammad Ali Sarwar, Muhammad Farooq, Nayab Hassan, Hammad Hassan
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Pakistan is highly recognized for its agriculture and is well known for producing substantial amounts of wheat, cotton, and sugarcane. However, some factors contribute to a decline in crop quality and a reduction in overall output. One of the main factors contributing to this decline is the presence of weed and its late detection. This process of detection is manual and demands a detailed inspection to be done by the farmer itself. But by the time detection of weed, the farmer will be able to save its cost and can increase the overall production. The focus of this research is to identify and classify the four main types of weeds (Small-Flowered Cranesbill, Chick Weed, Prickly Acacia, and Black-Grass) that are prevalent in our region’s major crops. In this work, we implemented three different deep learning techniques: YOLO-v5, Inception-v3, and Deep CNN on the same Dataset, and have concluded that deep convolutions neural network performed better with an accuracy of 97.45% for such classification. In relative to the state of the art, our proposed approach yields 2% better results. We devised the architecture in an efficient way such that it can be used in real-time.Keywords: deep convolution networks, Yolo, machine learning, agriculture
Procedia PDF Downloads 11756 Impact of Social Media Usage and Psychological Absenteeism at Workplace on Job Performance
Authors: Quaid Farooq, Zainab Mujtaba
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The main aim of this paper was to conduct a research regarding social media usage, psychological absenteeism and job performance at workplace in Pakistan. This research examined the effects of social media usage and psychological absenteeism at workplace on job performance of employees. It was a popular belief that social media usage and psychological absenteeism at workplace have a negative relation with job performance. However, to date there was no study to support this argument, and this compelled us to choose this topic and find out the results. Secondly, this research also found effect of social media usage on psychological absenteeism. Despite the theoretical appeal of these variables and significance in today’s workplace environment, no previous study has investigated the relationship between them in detail. Data was collected from a sample (N = 100 paired responses) of employees and supervisors from different organizations in Pakistan. Study results indicate that performance is negatively related to psychological absenteeism, and such individuals were rated as exhibiting low performance level by their supervisors. However, it had no significant relationship with social media. Moreover, psychological absenteeism was positively related to social media. Individuals, who used more social media at workplace, were more psychologically absent at work according to our results.Keywords: employee, job performance, psychological absenteeism, social media
Procedia PDF Downloads 38955 Comparison between Post- and Oxy-Combustion Systems in a Petroleum Refinery Unit Using Modeling and Optimization
Authors: Farooq A. Al-Sheikh, Ali Elkamel, William A. Anderson
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A fluidized catalytic cracking unit (FCCU) is one of the effective units in many refineries. Modeling and optimization of FCCU were done by many researchers in past decades, but in this research, comparison between post- and oxy-combustion was studied in the regenerator-FCCU. Therefore, a simplified mathematical model was derived by doing mass/heat balances around both reactor and regenerator. A state space analysis was employed to show effects of the flow rates variables such as air, feed, spent catalyst, regenerated catalyst and flue gas on the output variables. The main aim of studying dynamic responses is to figure out the most influencing variables that affect both reactor/regenerator temperatures; also, finding the upper/lower limits of the influencing variables to ensure that temperatures of the reactors and regenerator work within normal operating conditions. Therefore, those values will be used as side constraints in the optimization technique to find appropriate operating regimes. The objective functions were modeled to be maximizing the energy in the reactor while minimizing the energy consumption in the regenerator. In conclusion, an oxy-combustion process can be used instead of a post-combustion one.Keywords: FCCU modeling, optimization, oxy-combustion, post-combustion
Procedia PDF Downloads 21054 Impulsivity, Emotional Regulation, Problematic Mukbang Watching and Eating Disorders in University Students
Authors: Aqsa Butt, Nida Zafar
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The study assesses the relationship between impulsivity, emotional regulation, problematic mukbang watching, and eating disorders in university students. It was hypothesized there is likely to be a relationship between impulsivity, emotional regulation, problematic mukbang watching, and eating disorders in university students; impulsivity and emotional regulation would predict problematic mukbang watching in university students; problematic mukbang watching would predict eating disorders in university students. A correlational research design was used. A sample of 200 students was taken from different public and private universities in Lahore. Emotional regulation questionnaire (Gross & John, 2003), Abbreviated Barrat Impulsiveness Scale (Christopher et al., 2014), Problematic Mukbang Watching Scale (Kircaburun et al., 2020), and Eating Disorder Diagnostic Scale (Stice et al., 2004) were used for assessment. Results showed a significant positive relationship between impulsivity and expressive suppression with problematic mukbang watching. However, there is a significant negative relationship between cognitive reappraisal and problematic mukbang watching. Problematic mukbang is significantly positively related to bulimia nervosa and binge eating. Furthermore, impulsivity and expressive suppression are significant positive predictors of problematic mukbang watching, and cognitive reappraisal is a significant negative predictor of problematic mukbang watching. Additionally, problematic mukbang watching significantly positively predicts bulimia nervosa and binge eating. The research has important implications for university students to understand that excessive watching of such videos can lead to eating disorders such as bulimia nervosa and binge eating. This research provides an understanding of the effects of Mukbang watching, and it also adds to the existing body of knowledge on eating disorders.Keywords: impulsivity, emotional regulation, problematic Mukbang watching eating disorders, students
Procedia PDF Downloads 6053 Experimental Investigation of Low Strength Concrete (LSC) Beams Using Carbon Fiber Reinforce Polymer (CFRP) Wrap
Authors: Furqan Farooq, Arslan Akbar, Sana Gul
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Inadequate design of seismic structures and use of Low Strength Concrete (LSC) remains the major aspect of structure failure. Parametric investigation (LSC) beams based on experimental work using externally applied Carbon Fiber Reinforce Polymer (CFRP) warp in flexural behavior is studied. The ambition is to know the behavior of beams under loading condition, and its strengthening enhancement after inducing crack is studied, Moreover comparison of results using abacus software is studied. Results show significant enhancement in load carrying capacity, experimental work is compared with abacus software. The research is based on the conclusion that various existing structure but inadequacy in seismic design could increase the load carrying capacity by applying CFRP techniques, which not only strengthened but also provide them to resist even larger potential earthquake by improving its strength as well as ductility.Keywords: seismic design, carbon fiber, strengthening, ductility
Procedia PDF Downloads 20252 Reversible and Irreversible Wrinkling in Tube Hydroforming Process
Authors: Ali Abd El-Aty, Ahmed Tauseef, Ahmad Farooq
Abstract:
This research aims at analyzing and optimizing the hydroforming process parameters to achieve a sound bulged tube without failure. Theoretical constitutive model is formulated to develop a working diagram including process window, which represents the optimize region to carry out the hydroforming process and predict the type of tube failure during the process accurately. The model is applied into different bulging ratios for low carbon steel (C1010). From this study, it is concluded that the tubes with bulging ratios up to 50% and 70% are successfully formed without defects. The tubes with bulging ratio of 90% are successfully formed by hydroforming with optimized the loading path (axial feed versus internal pressure) within the process window. The working diagram is modified due to different types of formation of wrinkling during the hydroforming process. The formation of wrinkles with increasing axial feed can be useful in terms of the achievement of higher bulging ratio and/or less thinning and this type of wrinkles can be overcome through the internal pressure in the later stage of the hydroforming process. On the other hand, the formation of wrinkles may be harmful, if it cannot be reversed.Keywords: finite element, hydroforming, process window, wrinkling
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