Search results for: Niaz Muhammad Khan
1180 Effects of Gratitude Practice on Relationship Satisfaction and the Role of Perceived Superiority
Authors: Anomi Bearden, Brooke Goodyear, Alicia Khan
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This repeated-measures experiment explored the effects of six weeks of gratitude practice on college students (N = 67) on relationship satisfaction and perceived superiority. Replicating previous research on gratitude practice, it was hypothesized that after consistent gratitude practice, participants in the experimental group (n = 32) would feel increased levels of relationship satisfaction compared to the control group (n = 35). Of particular interest was whether the level of perceived superiority would moderate the effect of gratitude practice on relationship satisfaction. The gratitude group evidenced significantly higher appreciation and marginally higher relationship satisfaction at post-test than the control group (both groups being equal at pre-test). Significant enhancements in gratitude, satisfaction, and feeling both appreciative and appreciated were found in the gratitude group, as well as significant enhancements in gratitude, satisfaction, and feeling appreciated in the control group. Appreciation for one’s partner was the only measure that improved in the gratitude group and not the control group from pre-test to post-test. Perceived superiority did not change significantly from pre-test to post-test in either group, supporting the prevalence and stability of this bias within people’s overall perceptions of their relationships.Keywords: gratitude, relationship satisfaction, perceived superiority, partner appreciation
Procedia PDF Downloads 1011179 Framework for Implementation of National Electrical Safety Grounding Standards for Communication Infrastructure
Authors: Atif Mahmood, Mohammad Inayatullah Khan Babar
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Communication infrastructure has been installed, operated, and maintained all over the world according to defined electrical safety standards for separate or joint structures. These safety standards have been set for the safeguard of public, utility workers (employees and contractors), utility facilities, electrical communication equipment’s connected to the utility facilities and other facilities or premise adjacent to utility facilities. Different communication utilities in Pakistan use standards of different countries due to the absence of Common National Electrical Safety Standards of Pakistan. It is really important to devise a framework for implementation of a uniform standard for strict compliance. In this context, it is important to explore the compliance of safety standards for communication conductors and equipment for separate or joint structures for which NESC standards are taken as reference. Specific reference to grounding techniques including grounding AC/DC systems and its frames, leaving Fences, Messenger wires and special circuits used for the protection for lightning etc, ungrounded so recommendations are also given after in-depth analysis of current technical practices for the installation and maintenance of communication infrastructure.Keywords: utility facilities, grounding electrodes, special circuits, grounding conductor
Procedia PDF Downloads 3421178 Impact of Weather Conditions on Generalized Frequency Division Multiplexing over Gamma Gamma Channel
Authors: Muhammad Sameer Ahmed, Piotr Remlein, Tansal Gucluoglu
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The technique called as Generalized frequency division multiplexing (GFDM) used in the free space optical channel can be a good option for implementation free space optical communication systems. This technique has several strengths e.g. good spectral efficiency, low peak-to-average power ratio (PAPR), adaptability and low co-channel interference. In this paper, the impact of weather conditions such as haze, rain and fog on GFDM over the gamma-gamma channel model is discussed. A Trade off between link distance and system performance under intense weather conditions is also analysed. The symbol error probability (SEP) of GFDM over the gamma-gamma turbulence channel is derived and verified with the computer simulations.Keywords: free space optics, generalized frequency division multiplexing, weather conditions, gamma gamma distribution
Procedia PDF Downloads 1611177 Conflicts Identification Approach among Stakeholders in Goal-Oriented Requirements Analysis
Authors: Muhammad Suhaib
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Requirements Analysis are the most important part of software Engineering for both system application development, and project requirements. Conflicts often arise during the requirements gathering and analysis phase. This research aims to identify conflicts during the requirements gathering phase in software development life cycle, Research, Development, and Technology converted the world into a global village. During requirements elicitation/gathering phase it’s very difficult to understand the main objective of stakeholders, after completion of requirements elicitation task final results are used for Software Requirements Specification (SRS), SRS is the highly important outcome of the requirements analysis phase. this is the foundation between the developers and stakeholders or customers, proposed methodology will be helpful to identify those conflicts in a very easy manner during the initial phase of the project.Keywords: goal oriented requirements analysis, conflicts identification model, requirements analysis, requirements engineering
Procedia PDF Downloads 1281176 Amelioration of Arsenic and Mercury Induced Vasoconstriction by Eugenol, Linalool and Carvone
Authors: Swati Kundu, Seemi Farhat Basir, Luqman A. Khan
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Acute and chronic exposure to arsenic and mercury is known to produce vasoconstriction. Pathways involved in this hypercontraction and their relative contribution are not understood. In this study, we measure agonist-induced contraction of isolated rat aorta exposed to arsenic and mercury aorta and delineate pathways mediating this effect. PE-induced hypercontraction of 37% and 32% was obtained with 25 µM As(III) and 6 nM Hg(II), respectively. Isometric contraction measurements in the presence of apocynin, verapamil and sodium nitroprusside indicates that the major cause of increased contraction is reactive oxygen species and depletion of nitric oxide. Calcium influx plays a minor role in both arsenic and mercury caused hypercontraction. In the unexposed aorta, eugenol causes relaxation by inhibiting ROS and elevating NO, linalool by blocking voltage dependent calcium channel (VDCC) and elevating NO, and carvone by blocking calcium influx through VDDC. Since arsenic and mercury caused hypercontraction is mediated by increased ROS and depletion of nitric oxide, we hypothesize that molecules which neutralize ROS or elevate NO will be better ameliorators. In line with this argument, we find eugenol to be the best ameliorator of arsenic and mercury hypercontraction followed by linalool and carvone.Keywords: carvone, eugenol, linalool, mercury
Procedia PDF Downloads 3131175 Liquid Chromatographic Determination of Alprazolam with ACE Inhibitors in Bulk, Respective Pharmaceutical Products and Human Serum
Authors: Saeeda Nadir Ali, Najma Sultana, Muhammad Saeed Arayne, Amtul Qayoom
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Present study describes a simple and a fast liquid chromatographic method using ultraviolet detector for simultaneous determination of anxiety relief medicine alprazolam with ACE inhibitors i.e; lisinopril, captopril and enalapril employing purospher star C18 (25 cm, 0.46 cm, 5 µm). Separation was achieved within 5 min at ambient temperature via methanol: water (8:2 v/v) with pH adjusted to 2.9, monitoring the detector response at 220 nm. Optimum parameters were set up as per ICH (2006) guidelines. Calibration range was found out to be 0.312-10 µg mL-1 for alprazolam and 0.625-20 µg mL-1 for all the ACE inhibitors with correlation coefficients > 0.998 and detection limits 85, 37, 68 and 32 ng mL-1 for lisinopril, captopril, enalapril and alprazolam respectively. Intra-day, inter-day precision and accuracy of the assay were in acceptable range of 0.05-1.62% RSD and 98.85-100.76% recovery. Method was determined to be robust and effectively useful for the estimation of studied drugs in dosage formulations and human serum without obstruction of excipients or serum components.Keywords: alprazolam, ACE inhibitors, RP HPLC, serum
Procedia PDF Downloads 5071174 Relationship between Smartphone Addiction and Academic Performance among University Students
Authors: Arooba Azam Khan
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The present study aims to focus on the relationship between smartphone addiction and academic performance of students along with social networking sites, overuse of smartphone, GPA’s and time management skills as their sub-variables. In this world of technology, the smartphone becomes a vital part of everyone’s life. The addiction of smartphones has both negative and positive impact on young people (students). Students keep themselves busy with smartphones without noticing that smartphone addiction is creating a negative impact on their social, academic, and personal lives. A quantitative approach was used to collect data through questionnaire from 360 students of two private universities in Pakistan in summer 2017. The target age group was 19-24 studying in Bachelors programmes. Data were analyzed by using SPSS (version 20), linear correlation and regression tests were applied. Results reveal that there is a negative relationship between smartphone addiction and academic performance. Moreover, it has been proved that students with good time management skills achieve high grades/GPA’s than those who have poor time management skills. From the findings, the researcher suggests that students should spend their time wisely and use their smartphones for educational purpose. However, students need training and close monitoring to get benefits out of smartphones use.Keywords: smartphone addiction, academic performance, time management skills, quantitative research
Procedia PDF Downloads 1531173 Mating Behavior of Tarsius tarsier in Captivity
Authors: Nanik Hidayatik, Dondin Sajuthi, Tuty L. Yusuf, Muhammad Agil, Entang Iskandar
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Copulatory (mating) pattern was varied among mammals, and species may have species-typical patterns. Studies on mating behavior of tarsier that had been reported were study on Tarsius bancanus. Whereas, until now mating behavior of Tarsius tarsier has never been reported. The aim of this study was to study the mating behavior of T. tarsier in captivity. Three pairs of T. tarsier housed at the Primate Research Center of Bogor Agricultural University, Indonesia was observed using focal animal sampling method. The mating behavior was started with mounting by male followed with quick thrusting and slow thrusting, with duration range 3-4 minutes. When slow thrusting by male displayed, female shouted vocalization, and at the end, male remained motionless with his penis inserted in female genitalia. Mating behavior in T. tarsier occurred only once in the first oestrus day. Mating pattern in T. tarsier was similarly to T. bancanus.Keywords: mating, mounting, Tarsius tarsier, thrusting
Procedia PDF Downloads 2671172 Dynamic Investigation of Brake Squeal Problem in The Presence of Kinematic Nonlinearities
Authors: Shahroz Khan, Osman Taha Şen
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In automotive brake systems, brake noise has been a major problem, and brake squeal is one of the critical ones which is an instability issue. The brake squeal produces an audible sound at high frequency that is irritating to the human ear. To study this critical problem, first a nonlinear mathematical model with three degree of freedom is developed. This model consists of a point mass that simulates the brake pad and a sliding surface that simulates the brake rotor. The model exposes kinematic and clearance nonlinearities, but no friction nonlinearity. In the formulation, the friction coefficient is assumed to be constant and the friction force does not change direction. The nonlinear governing equations of the model are first obtained, and numerical solutions are sought for different cases. Second, a computational model for the squeal problem is developed with a commercial software, and computational solutions are obtained with two different types of contact cases (solid-to-solid and sphere-to-plane). This model consists of three rigid bodies and several elastic elements that simulate the key characteristics of a brake system. The response obtained from this model is compared with numerical solutions in time and frequency domain.Keywords: contact force, nonlinearities, brake squeal, vehicle brake
Procedia PDF Downloads 2411171 Consequences of Sentence on Children's Socialization: Exploratory Study of Criminal Women of Punjab, Pakistan
Authors: Muhammad Shabbir
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This paper inspects the effects of the sentenced criminal women upon the socialization of their children, in the Pakistani context. The objectives of the study are to find out the socio-psychological and cultural effects of the jail environment on the children and behavior of sentenced women towards their children as well as analyze the facilities provided by the jail authorities for the socialization of the women. Quantitative variables and qualitative thematic variables caused by the opinions through open-ended questionnaire were collected and analyze by applying statistical measures, e.g. Social Sciences Package for Social Sciences (SPSS), to reflect out the results. It was found that the sentence of women shatters the socialization process of their children which commonly leads them to criminality. The government should review the ongoing sentence policies for an improvement and betterment. For this purpose, the idea of socialization centers would be a healthy initiative.Keywords: socialization, criminal women, sentence, socio-psychological and cultural
Procedia PDF Downloads 2121170 Enhancing Building Performance Simulation Through Artificial Intelligence
Authors: Thamer Mahmmoud Muhammad Al Jbarat
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Building Performance Simulation plays a crucial role in optimizing energy efficiency, comfort, and sustainability in buildings. This paper explores the integration of Artificial Intelligence techniques into Building Performance Simulation to enhance accuracy, efficiency, and adaptability. The synthesis of Artificial Intelligence and Building Performance Simulation offers promising avenues for addressing complex building dynamics, optimizing energy consumption, and improving occupants' comfort. This paper examines various Artificial Intelligence methodologies and their applications in Building Performance Simulation, highlighting their potential benefits and challenges. Through a comprehensive review of existing literature and case studies, this paper presents insights into the current state, future directions, and implications of Artificial Intelligence driven Building Performance Simulation on the built environmentKeywords: artificial intelligence, building performance, energy efficiency, building performance simulation, buildings sustainability, built environment.
Procedia PDF Downloads 101169 Economic Growth through Quality in Higher Education
Authors: Mohammad Mushir Khan, C. Satyanarayana
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Education is considered as one of the prime bottlenecks in the economic growth of India. The Ministry of Human Resource & Development, Government of India has, therefore, given special attention to this issue and the Gross Enrollment Ratio (GER) in Higher Education has increased marginally during last five years, with the efforts and various policy decisions like Right to Education (RTE) and other fee reimbursement schemes, initiated by the State Governments. But still this is one of the lowest, if assessed at the global level. It is true that the GER has improved but the survey reveals that the quality has been badly affected. This paper tries to assess the impact of lack of quality education in various sectors that affects Indian Economy and thereby signifies the need of immediate policy decision at the government level. It is to be noted that in higher education, science, management, engineering and technology plays vital role as far as shaping country’s economy is concerned and as such the quality needs to be addressed, particularly, in these streams. The paper, after carefully studying lots of survey reports and other government/ non-government documents recommends measures to be initiated by the Central Government, on priority, for improving quality of education. The quality up-gradation in higher education single handedly provides real fuel to the India’s growth Engine, as it has potential to touch each and every sector that strengthens country’s economy.Keywords: higher education, economy, accreditation, industry, technology
Procedia PDF Downloads 4211168 A Progressive Techno-Legal Framework for Digital Evidence Management
Authors: Ayobami P. Olatunji, Saadat Ibiyeye, Abdulaziz Ibiyeye, Tahir M. Khan
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Digital evidence has become a cornerstone in criminal investigations due to the vast amount of information available in digital form. Despite its prevalence, this evidence is often met with skepticism in court proceedings because of its inherently volatile nature. Traditional forensic processes, defined predominantly by technology experts, emphasize technical details in evidence collection while often neglecting legal procedures. This gap can pose significant challenges for legal practitioners in understanding and applying digital forensics. As digital evidence increasingly influences future cases, a cohesive framework integrating both technical and legal perspectives is essential. We propose a comprehensive techno-legal framework designed to bridge this gap. Our framework integrates key aspects of collection, preservation, examination, and documentation with legal components such as case building, certificate of compliance, cross-examination, and authorization. This balanced approach aims not to replace existing evidence presentation principles but to enhance the seamless integration of digital evidence into legal proceedings, addressing the common issues that lead to its dismissal.Keywords: evidence presentation, warrant, digital-forensic, certificate of compliance, legal procedures, computer crime, violation, investigation cybercrime
Procedia PDF Downloads 201167 Development of Low-Cost Vibro-Acoustic, and Fire-Resistant, Insulation Material from Natural and Sustainable Sources
Authors: K. Nasir, S. Ahmad, A. Khan, H. Benkreira
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The topic of the research is to develop sustainable fire-resistant materials for vibration and acoustic damping of structure and airborne noises from sustainable recycled materials and biodegradable binders. The paper reports, methods and techniques of enhancing fire resistive, vibration and acoustic properties of building insulation materials made from natural resources like wood and recycled materials like rubber and textile waste. The structures are designed to optimize the number, size and stratification of closed (heat insulating) and open (noise insulating) pores. The samples produced are tested for their heat and noise insulating properties, including vibration damping and their structural properties (airflow resistivity, porosity, tortuosity and elastic modulus). The structural properties are then used in theoretical models to check the acoustic insulation measurements. Initial data indicate that one layer of such material can yield as much as 18 times more damping, increasing the loss factor by 18%.Keywords: fire resistant, vibration damping, acoustic material, vibro-acoustic, thermal insulation, sustainable material, low cost materials, recycled materials, construction material
Procedia PDF Downloads 1261166 A Comparative Study of Substance Abusers and Non-Abusers on Peer Pressure, Tendency to Risk Taking Behavior and Anxiety
Authors: Musarrat Jabeen Khan, Uzma Azam, Kainat Umar, Jazba Amber Satti, Aiman Shehzadi, Nimo Omer
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This study aimed to examine the comparison between substance abusers and non-abusers on anxiety, peer pressure, and risk-taking behavior among young adults. The sample consisted of 138 individuals including 64 female and 71 males, age range from 17-35 years, drawn from non-clinical population through convenient sampling. Questionnaire technique was used for the information assortment and the scales were susceptibility to peer pressure (Dieman, Pamella, Shope & Butchart, 1987), Zung self-rating anxiety scale (Zung, 1971), and risk-taking questionnaire (Gullone, Moore, Moss & Boyd, 2000) having alpha reliability of .54, .88, and .80 respectively. Results showed that anxiety negatively correlates with the risk-taking behavior. High level of anxiety stops an individual to involve himself in risk taking activities. Peer pressure have positive correlation with risk-taking behavior. Females are more susceptible to peer pressure irrespective of being abusers or non-abusers as compared to male abusers and non-abusers. Substance abusers have less anxiety as compared to non-abusers but are more susceptible to peer pressure and risk-taking behaviors.Keywords: substance, substance abuse, anxiety, peer pressure, risk-taking behavior
Procedia PDF Downloads 1521165 Effects of Artificial Sweeteners on the Quality Parameters of Yogurt during Storage
Authors: Hafiz Arbab Sakandar, Sabahat Yaqub, Ayesha Sameen, Muhammad Imran, Sarfraz Ahmad
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Yoghurt is one of the famous nutritious fermented milk products which have myriad of positive health effects on human beings and curable against different intestinal diseases. This research was conducted to observe effects of different artificial sweeteners on the quality parameters of yoghurt with relation to storage. Some people are allergic to natural sweeteners so artificial sweetener will be helpful for them. Physical-chemical, Microbiology and various sensory evaluation tests were carried out with the interval of 7, 14, 21, and 28 days. It was outcome from this study that addition of artificial sweeteners in yoghurt has shown much harmful effects on the yoghurt microorganisms and other physicochemical parameters from quality point of view. Best results for acceptance were obtained when aspartame was added in yoghurt at level of 0.022 percent. In addition, growth of beneficial microorganisms in yoghurt was also improved as well as other sensory attributes were enhanced by the addition of aspartame.Keywords: yoghurt, artificial sweetener, storage, quality parameters
Procedia PDF Downloads 4701164 Religiosity and Customer Loyalty in Islamic Banking: An Evidence from Pakistan
Authors: Muhammad Taimoor Hassan, Kausar Abbas
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The Islamic Banking Services is one of the growing businesses in financial sector around the globe with 15 to 18 percent growth all over the world and 10-12 percent growth rate in Pakistan. This research study is aimed at measuring the impact of religiosity on the customer loyalty of Islamic Banking in Pakistan. The study has utilized cause and effect research design to assess the impact of religiosity on Islamic Banking. Data from 350 respondents have been collected to meet the purpose of the study. The results revealed that the religiosity has a significant impact on the customer loyalty of Islamic Banking through the customer attitude and customer trust on the sequential model. The results suggest that the religiosity, customer attitude, and customer trust are the interconnected variables which lead to customer loyalty in Islamic Banking of Pakistan. The study is useful in the setting of Pakistan to further increase the customer loyalty for Islamic Banks.Keywords: Islamic banks, customer loyalty, attitude, Pakistan
Procedia PDF Downloads 2751163 Coping Heat Stress By Crushed Fennel (Foeniculum Vulgare) Seeds in Broilers: Growth, Redox Balance, and Humoral Immune Response
Authors: Adia Fatima, Naila Chand, Rifat Ullah Khan
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The goal of this study was to determine how fennel seed supplementation affected broiler growth, carcass quality, antioxidant status, and antibody titer in heat-stressed broilers. A total of 720 one-day-old broiler chickens were weighed and assigned to 28-floor pens (25 broiler chickens per pen). The broiler chickens were housed in a thermoneutral (TN) environment and were exposed to heat stress (HS). For 23 hours, the broiler chickens were kept under fluorescent lighting. For 35d, HS broiler chickens were fed a control diet and three levels of fennel seeds powder at rates of 15g/kg (Fen-15), 20 g/kg (Fen-20), and 25 g/kg (Fen-25). Overall feed intake, weight gain, and dressing % were considerably greater (P < 0.05) in Fen-25 and TN, but FCR was significantly reduced (P<0.01) in the same groups. When TN, Fen-20, and Fen-25 were compared to the control, malondialdehyde (MDA), paraoxonase (PON1), and antibody titer against New Castle disease (ND) were considerably (P < 0.05) greater. Further, the linear and quadratic response was for feed intake, weight gain, FCR, MDA, PON1, and ND titer. It was concluded that Fen-20 and Fen-25 increased broiler growth, carcass quality, antioxidant status, and immunological response under HS conditions.Keywords: heat stress, growth, antioxidant, immunity
Procedia PDF Downloads 901162 Regression Analysis of Travel Indicators and Public Transport Usage in Urban Areas
Authors: Mehdi Moeinaddini, Zohreh Asadi-Shekari, Muhammad Zaly Shah, Amran Hamzah
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Currently, planners try to have more green travel options to decrease economic, social and environmental problems. Therefore, this study tries to find significant urban travel factors to be used to increase the usage of alternative urban travel modes. This paper attempts to identify the relationship between prominent urban mobility indicators and daily trips by public transport in 30 cities from various parts of the world. Different travel modes, infrastructures and cost indicators were evaluated in this research as mobility indicators. The results of multi-linear regression analysis indicate that there is a significant relationship between mobility indicators and the daily usage of public transport.Keywords: green travel modes, urban travel indicators, daily trips by public transport, multi-linear regression analysis
Procedia PDF Downloads 5411161 Applying the Fuzzy Analytic Network Process to Establish the Relative Importance of Knowledge Sharing Barriers
Authors: Van Dong Phung, Igor Hawryszkiewycz, Kyeong Kang, Muhammad Hatim Binsawad
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Knowledge sharing (KS) is the key to creativity and innovation in any organizations. Overcoming the KS barriers has created new challenges for designing in dynamic and complex environment. There may be interrelations and interdependences among the barriers. The purpose of this paper is to present a review of literature of KS barriers and impute the relative importance of them through the fuzzy analytic network process that is a generalization of the analytical hierarchy process (AHP). It helps to prioritize the barriers to find ways to remove them to facilitate KS. The study begins with a brief description of KS barriers and the most critical ones. The FANP and its role in identifying the relative importance of KS barriers are explained. The paper, then, proposes the model for research and expected outcomes. The study suggests that the use of the FANP is appropriate to impute the relative importance of KS barriers which are intertwined and interdependent. Implications and future research are also proposed.Keywords: FANP, ANP, knowledge sharing barriers, knowledge sharing, removing barriers, knowledge management
Procedia PDF Downloads 3231160 Postcolonialism and Feminist Dialogics: Re-Imaging Cultural Exclusion in the Nigerian Feminist Fiction
Authors: Muhammad Dahiru
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A contestable polemic in postcolonialism is the Western Universalist conception of the people of a vast continent such as Africa as homogenous. Quite often, the postcolonial African woman is seen as an entity in western cultural and literary feminist theorisations. The debate between the so-called western feminist scholarship and the postcolonial/third world feminists that began in the late 1980s focuses on this universalisation of women’s concerns as monolithic. This article argues that the universalising assumption that all women share similar concerns in not only Africa as a continent but even in Nigeria as a country is misleading because of cultural differences. The article is a dialogic reading of Nigerian literature arguing that there is no culturally normative perspective on Nigerian feminist fiction because of the multifaceted and multicultural concerns of women writers from the different cultural regions in the country. The article concludes that this can better be read and appreciated through the lens of M. M. Bakhtin’s theory of dialogism.Keywords: cultural exclusion, dialogics, Nigerian feminist fiction, postcolonialism
Procedia PDF Downloads 1971159 In Vitro Assessment of Anti-microbial Properties of Murraya Koenigii Extract
Authors: Kinza Khan, Dad Muhmmad, Asif Saleem, Nadia Mukhtar, Tahir Yaqub
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Ethomedicines are more commonly used in underdeveloped and developing countries. These medicines are sometimes more potent in controlling microbial infections than conventional medicines. Medicinal plants have been common practice to cure many diseases for centuries. Murraya koenigii is one of these plants and is commonly used in South Asian countries as a flavoring agent in food. To evaluate its anti-microbial activity, six different bacterial strains (Escherichia coli, Staphylococcus aureus, Pseudomonas aeruginosa, Salmonella typhi, Bacillus cereus and Klebsiella pneumonia were used. N-hexane extract of Murraya koenigii leaves shows maximum activity against Bacillus cereus. Acetone extract of Murraya koenigii shoots showed more efficient activity against Pseudomonas aeruginosa Dichloromethane extracts showed maximum activity against Bacillus cereus. Ethanol extract exhibited maximum activity against Pseudomonas aeruginosa and Klebsiella pneumoniae. The methanol extract of Murraya koenigii shoots displayed maximum antibacterial activity against Bacillus cereus. Antifungal activity Ethanol extract was more effective against Candida albicans.Keywords: ethnomedicines, bacteria, fungi, murraya koenigii, antimicrobial activity
Procedia PDF Downloads 841158 Power of Sales and Marketing in Electronics Engineering with E-commerce: Connecting the Circuits
Authors: Muhammad Awais Kiani, Maryam Kiani
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In today's digital age, the field of electronics engineering is experiencing unprecedented growth and innovation. To keep pace with this rapidly evolving industry, effective sales and marketing strategies are crucial, especially when combined with the power of e-commerce. This study explores the significance of integrating sales and marketing techniques with e-commerce platforms in the context of electronics engineering. It highlights the benefits, challenges, and best practices in leveraging e-commerce for sales and marketing in this industry. By embracing e-commerce, electronics engineering companies can reach a wider customer base, enhance brand visibility, and personalize customer experiences. Furthermore, this abstract delves into the importance of utilizing digital marketing tools such as search engine optimization (SEO), social media marketing, and content creation to optimize online sales. Therefore, this research aims to provide insights and recommendations for electronics engineering professionals to effectively navigate the dynamic landscape of sales and marketing in conjunction with e-commerce.Keywords: electronics engineering, marketing, sales, E-commerce
Procedia PDF Downloads 701157 Practical Strategies: Challenges in Transforming Theoretical Know-How into Practice for Offering Value-Added Amenities and Services
Authors: Mohammad Ayub Khan
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With increased market segmentation and competition in the hotel industry, a hotel’s ability to constantly renovate its services and amenities is a business practice that can be termed as an attitude that is not only flexible but also malleable as a result of which a hotel/property is continually poised to face the ever-changing nature of the hospitality industry and upgrades that keep the hotel or brand in competition with current competitors. One such challenge is to competitively and creatively market value-added amenities, upgraded technology, and marketing all of these as a package to not only stay relevant in the market but also to retain and enhance revenues to ensure the future financial health of a hotel. This delicate balance between staying relevant and financially viable is a crucial challenge that this poster will explore, analyze, and present by specifically looking at the ability of a hotel/brand to effectively translate its theoretical need and practice of constantly staying updated, including strategically renovating, upgrading, modifying its services, into a tangible business practice. In what ways do hotels face this challenge? In what areas of the hotel is this business concept/action most effective and profitable are just some questions that this paper will attempt to answer.Keywords: hospitality theory, renovations, value-added amenities, strategic planning
Procedia PDF Downloads 3581156 Optimizing the Elevated Nitritation for Autotrophic/Heterotrophic Denitritation in CSTR by Treating STP Wastewater
Authors: Hammad Khan, Wookeun Bae
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The objective of this study was to optimize and control the highly loaded and efficient nitrite production having suitability for autotrophic and heterotrophic denitritation. A lab scale CSTR for partial and full nitritation was operated to treat the livestock manure digester liquor having an ammonium concentration of ~600 mg-NH4+-N/L and biodegradable contents of ~0.35 g-COD/L. The experiments were performed at 30°C, pH: 8.0, DO: 1.5 mg/L and SRT ranging from 7-20 days. After 125 days operation, >95% nitrite buildup having the ammonium loading rate of ~3.2 kg-NH4+-N/m3-day was seen with almost complete ammonium conversion. On increasing the loading rate further (i-e, from 3.2-6.2 kg-NH4+-N/m3-day), stability of the system remained unaffected. On decreasing the pH from 8 to 7.5 and further 7.2, removal rate can be easily controlled as 95%, 75%, and even 50%. Results demonstrated that nitritation stability and desired removal rates are controlled by a balance of simultaneous inhibition by FA & FNA, pH effect and DO limitation. These parameters proved to be effective even to produce an appropriate influent for anammox. In addition, a mathematical model, identified through the occurring biological reactions, is proposed to optimize the full and partial nitritation process. The proposed model present relationship between pH, ammonium and produced nitrite for full and partial nitritation under the varying concentrations of DO, and simultaneous inhibition by FA and FNA.Keywords: stable nitritation, high loading, autrophic denitritation, hetrotrophic denitritation
Procedia PDF Downloads 3031155 Effects of Cattaneo-Christov Heat Flux on 3D Magnetohydrodynamic Viscoelastic Fluid Flow with Variable Thermal Conductivity
Authors: Muhammad Ramzan
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A mathematical model has been envisaged to discuss three-dimensional Viscoelastic fluid flow with an effect of Cattaneo-Christov heat flux in attendance of magnetohydrodynamic (MHD). Variable thermal conductivity with the impact of homogeneous-heterogeneous reactions and convective boundary condition is also taken into account. Homotopy analysis method is engaged to obtain series solutions. Graphical illustrations depicting behaviour of sundry parameters on skin friction coefficient and all involved distributions are also given. It is observed that velocity components are decreasing functions of Viscoelastic fluid parameter. Furthermore, strength of homogeneous and heterogeneous reactions have opposite effects on concentration distribution. A comparison with a published paper has also been established and an excellent agreement is obtained; hence reliable results are being presented.Keywords: Cattaneo Christov heat flux, homogenous-heterogeneous reactions, magnetic field, variable thermal conductivity
Procedia PDF Downloads 1931154 Flood-Induced River Disruption: Geomorphic Imprints and Topographic Effects in Kelantan River Catchment from Kemubu to Kuala Besar, Kelantan, Malaysia
Authors: Mohamad Muqtada Ali Khan, Nor Ashikin Shaari, Donny Adriansyah bin Nazaruddin, Hafzan Eva Bt Mansoor
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Floods play a key role in landform evolution of an area. This process is likely to alter the topography of the earth’s surface. The present study area, Kota Bharu is very prone to floods extends from upstream of Kelantan River near Kemubu to the downstream area near Kuala Besar. These flood events which occur every year in the study area exhibit a strong bearing on river morphological set-up. In the present study, three satellite imageries of different time periods have been used to manifest the post-flood landform changes. The pre-processing of the images such as subset, geometric corrections and atmospheric corrections were carried-out using ENVI 4.5 followed by the analysis processes. Twenty sets of cross sections were plotted using software Erdas 9.2, ERDAS and ArcGis 10 for the all three images. The results show a significant change in the length of the cross section which suggest that the geomorphological processes play a key role in carving and shaping the river banks during the floods.Keywords: flood induced, geomorphic imprints, Kelantan river, Malaysia
Procedia PDF Downloads 5401153 Achieving the Elevated Nitritation for Autotrophic/Heterotrophic Denitritation in CSTR by Treating STP Wastewater
Authors: Hammad Khan, Wookeun Bae
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The objective of this study was to optimize, achieve and control the highly loaded and efficient nitrite production having suitability for autotrophic and heterotrophic denitritation. A lab scale CSTR for partial and full nitritation was operated to treat the livestock manure digester liquor having an ammonium concentration of ~600 mg-NH4+-N/L and biodegradable contents of ~0.35 g-COD/L. The experiments were performed at 30°C, pH: 8.0, DO: 1.5 mg/L and SRT ranging from 7-20 days. After 125 days operation, >95% nitrite buildup having the ammonium loading rate of ~3.2 kg-NH4+-N/m3-day was seen with almost complete ammonium conversion. On increasing the loading rate further (i-e, from 3.2-6.2 kg-NH4+-N/m3-day), stability of the system remained unaffected. On decreasing the pH from 8 to7.5 and further 7.2, removal rate can be easily controlled as 95%, 75%, and even 50%. Results demonstrated that nitritation stability and desired removal rates are controlled by a balance of simultaneous inhibition by FA & FNA, pH affect and DO limitation. These parameters proved to be effective even to produce an appropriate influent for anammox. In addition, a mathematical model, identified through the occurring biological reactions, is proposed to optimize the full and partial nitritation process. The proposed model present relationship between pH, ammonium and produced nitrite for full and partial nitritation under the varying concentrations of DO, and simultaneous inhibition by FA and FNA.Keywords: stable nitritation, high loading, autrophic denitritation, CSTR
Procedia PDF Downloads 2291152 Tibyan Automated Arabic Correction Using Machine-Learning in Detecting Syntactical Mistakes
Authors: Ashwag O. Maghraby, Nida N. Khan, Hosnia A. Ahmed, Ghufran N. Brohi, Hind F. Assouli, Jawaher S. Melibari
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The Arabic language is one of the most important languages. Learning it is so important for many people around the world because of its religious and economic importance and the real challenge lies in practicing it without grammatical or syntactical mistakes. This research focused on detecting and correcting the syntactic mistakes of Arabic syntax according to their position in the sentence and focused on two of the main syntactical rules in Arabic: Dual and Plural. It analyzes each sentence in the text, using Stanford CoreNLP morphological analyzer and machine-learning approach in order to detect the syntactical mistakes and then correct it. A prototype of the proposed system was implemented and evaluated. It uses support vector machine (SVM) algorithm to detect Arabic grammatical errors and correct them using the rule-based approach. The prototype system has a far accuracy 81%. In general, it shows a set of useful grammatical suggestions that the user may forget about while writing due to lack of familiarity with grammar or as a result of the speed of writing such as alerting the user when using a plural term to indicate one person.Keywords: Arabic language acquisition and learning, natural language processing, morphological analyzer, part-of-speech
Procedia PDF Downloads 1451151 Improving the Teaching and Learning of Basic Mathematics: An Imperative for Sustainable Development
Authors: Dahiru Bawa Muhammad
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Mathematics is accorded a prime position in basic education curriculum because it is envisaged to be an important tool in preparing children for life after school as well as equipping them with skills needed for secondary and higher education. As a result of this, the subject is made compulsory from primary through secondary school and candidates are expected to offer it and pass before fulfilling the requirement for higher education. Against this backdrop, this paper overviewed the basic education programme, context of teaching and learning mathematics at basic education level in Katsina State of Nigeria, relevance of the subject to different fields of human endeavours, challenges threatening the utility of the subject as a tool for the achievement of the goals of basic education programme and concluded by recommending how teaching and learning of mathematics can be improved for even development of citizens within nation states and enhanced/mutual sustainable development of nations in the global village.Keywords: basic education, junior secondary school education, mathematical centre
Procedia PDF Downloads 455