Search results for: Tingting Xu
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 5

Search results for: Tingting Xu

5 Personalized Email Marketing Strategy: A Reinforcement Learning Approach

Authors: Lei Zhang, Tingting Xu, Jun He, Zhenyu Yan, Roger Brooks

Abstract:

Email marketing is one of the most important segments of online marketing. Email content is vital to customers. Different customers may have different familiarity with a product, so a successful marketing strategy must personalize email content based on individual customers’ product affinity. In this study, we build our personalized email marketing strategy with three types of emails: nurture, promotion, and conversion. Each type of emails has a different influence on customers. We investigate this difference by analyzing customers’ open rates, click rates and opt-out rates. Feature importance from response models is also analyzed. The goal of the marketing strategy is to improve the click rate on conversion-type emails. To build the personalized strategy, we formulate the problem as a reinforcement learning problem and adopt a Q-learning algorithm with variations. The simulation results show that our model-based strategy outperforms the current marketer’s strategy.

Keywords: Email marketing, email content, reinforcement learning, machine learning, Q-learning.

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4 A Multi-Population Differential Evolution with Adaptive Mutation and Local Search for Global Optimization

Authors: Zhoucheng Bao, Haiyan Zhu, Tingting Pang, Zuling Wang

Abstract:

This paper presents a multi population Differential Evolution (DE) with adaptive mutation and local search for global optimization, named AMMADE in order to better coordinate the cooperation between the populations and the rational use of resources. In AMMADE, the population is divided based on the Euclidean distance sorting method at each generation to appropriately coordinate the cooperation between subpopulations and the usage of resources, such that the best-performed subpopulation will get more computing resources in the next generation. Further, an adaptive local search strategy is employed on the best-performed subpopulation to achieve a balanced search. The proposed algorithm has been tested by solving optimization problems taken from CEC2014 benchmark problems. Experimental results show that our algorithm can achieve a competitive or better result than related methods. The results also confirm the significance of devised strategies in the proposed algorithm.

Keywords: Differential evolution, multi-mutation strategies, memetic algorithm, adaptive local search.

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3 Study of the Particle Size Effect on Bubble Rise Velocities in a Three-Phase Bubble Column

Authors: Weiling Li, Wenqi Zhong, Baosheng Jin, Rui Xiao, Yong Lu, Tingting He

Abstract:

Experiments were performed in a three-phase bubble column to study variations of bubble rise velocities. The dynamic gas disengagement (DGD) technique and the fast response pressure transducers were utilized to investigate the bubble rise in the column. The superficial gas velocity of large bubbles and small bubbles, the rise velocities of larger and small bubble fractions were studied considering the effect of particle sizes. The results show that the superficial gas velocity associated with large bubbles linearly increase as superficial gas velocity increasing. Particle size has little effect on the both large and small bubble superficial gas velocities. The rise velocities of larger bubble fractions are larger than that of small bubble fractions, and it had different tendency at low and high superficial gas velocities when changing the particle sizes. The rise velocities of small bubble fractions increased and then had a decrease tendency when the particle size became greater.

Keywords: Bubble rise velocity, gas–liquid–solid, particle size effect, three–phase bubble column.

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2 Construction of Attitude Reference Benchmark for Test of Star Sensor Based on Precise Timing

Authors: Tingting Lu, Yonghai Wang, Haiyong Wang, Jiaqi Liu

Abstract:

To satisfy the need of outfield tests of star sensors, a method is put forward to construct the reference attitude benchmark. Firstly, its basic principle is introduced; Then, all the separate conversion matrixes are deduced, which include: the conversion matrix responsible for the transformation from the Earth Centered Inertial frame i to the Earth-centered Earth-fixed frame w according to the time of an atomic clock, the conversion matrix from frame w to the geographic frame t, and the matrix from frame t to the platform frame p, so the attitude matrix of the benchmark platform relative to the frame i can be obtained using all the three matrixes as the multiplicative factors; Next, the attitude matrix of the star sensor relative to frame i is got when the mounting matrix from frame p to the star sensor frame s is calibrated, and the reference attitude angles for star sensor outfield tests can be calculated from the transformation from frame i to frame s; Finally, the computer program is finished to solve the reference attitudes, and the error curves are drawn about the three axis attitude angles whose absolute maximum error is just 0.25ÔÇ│. The analysis on each loop and the final simulating results manifest that the method by precise timing to acquire the absolute reference attitude is feasible for star sensor outfield tests.

Keywords: Atomic time, attitude determination, coordinate conversion, inertial coordinate system, star sensor.

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1 A Research on the Coordinated Development of Chengdu-Chongqing Economic Circle Under the Background of New Urbanization

Authors: Deng Tingting

Abstract:

The coordinated and integrated development of regions is an inevitable requirement for China to move towards high-quality sustainable development. As one of the regions with the best economic foundation and the strongest economic strength in the western China, it is a typical area with national importance and strong network connection characteristics in terms of the comprehensive effect of linking the inland hinterland and connecting the western and national urban networks. The integrated development of the Chengdu-Chongqing economic circle is of great strategic significance for the rapid and high-quality development of the western region. In the context of new urbanization, this paper takes 16 urban units within the economic circle as the research object, based on the 5-year panel data of population, regional economy and spatial construction and development from 2016 to 2020, using the entropy method and Theil index to analyze the three target layers, and cause analysis. The research shows that there are temporal and spatial differences in the Chengdu-Chongqing economic circle, and there are significant differences between the core city and the surrounding cities. Therefore, by reforming and innovating the regional coordinated development mechanism, breaking administrative barriers, and strengthening the "polar nucleus" radiation function to release the driving force for economic development, especially in the gully areas of economic development belts, will not only promote the coordinated development of internal regions, but also promote the coordinated and sustainable development of the western region and toward a high-quality development path.

Keywords: Chengdu-Chongqing economic circle, new urbanization, coordinated regional development, Theil Index.

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