Commercializing Technology Solutions- Moving from Products to Solutions

Authors: Anand Dass, Hiroaki Murakami

Abstract:

The paper outlines the drivers behind the movement from products to solutions in the Hi-Tech Business-to-Business markets. The paper lists out the challenges in enabling the transformation from products to solutions and also attempts to explore strategic and operational recommendations based on the authors- factual experiences with Japanese Hi-tech manufacturing organizations. Organizations in the Hi-Tech Business-to-Business markets are increasingly being compelled to move to a solutions model from the conventional products model. Despite the added complexity of solutions, successful technology commercialization can be achieved by making prudent choices in defining a relevant solutions model, by backing the solution model through appropriate organizational design, and by overhauling the new product development process and supporting infrastructure.

Keywords: Technology commercialization, Solutions, Hi-Tech companies, Japan, Management of technology

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1062798

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