Anand Dass and Hiroaki Murakami
Commercializing Technology Solutions Moving from Products to Solutions
298 - 305
2009
3
5
International Journal of Industrial and Manufacturing Engineering
https://publications.waset.org/pdf/6375
https://publications.waset.org/vol/29
World Academy of Science, Engineering and Technology
The paper outlines the drivers behind the movement
from products to solutions in the HiTech BusinesstoBusiness
markets. The paper lists out the challenges in enabling the
transformation from products to solutions and also attempts to explore
strategic and operational recommendations based on the authors
factual experiences with Japanese Hitech manufacturing
organizations. Organizations in the HiTech BusinesstoBusiness
markets are increasingly being compelled to move to a solutions model
from the conventional products model. Despite the added complexity
of solutions, successful technology commercialization can be achieved
by making prudent choices in defining a relevant solutions model, by
backing the solution model through appropriate organizational design,
and by overhauling the new product development process and
supporting infrastructure.
Open Science Index 29, 2009