@article{(Open Science Index):https://publications.waset.org/pdf/6375, title = {Commercializing Technology Solutions- Moving from Products to Solutions}, author = {Anand Dass and Hiroaki Murakami}, country = {}, institution = {}, abstract = {The paper outlines the drivers behind the movement from products to solutions in the Hi-Tech Business-to-Business markets. The paper lists out the challenges in enabling the transformation from products to solutions and also attempts to explore strategic and operational recommendations based on the authors- factual experiences with Japanese Hi-tech manufacturing organizations. Organizations in the Hi-Tech Business-to-Business markets are increasingly being compelled to move to a solutions model from the conventional products model. Despite the added complexity of solutions, successful technology commercialization can be achieved by making prudent choices in defining a relevant solutions model, by backing the solution model through appropriate organizational design, and by overhauling the new product development process and supporting infrastructure.}, journal = {International Journal of Industrial and Manufacturing Engineering}, volume = {3}, number = {5}, year = {2009}, pages = {298 - 305}, ee = {https://publications.waset.org/pdf/6375}, url = {https://publications.waset.org/vol/29}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 29, 2009}, }