Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 59737
Towards a Systematic Evaluation of Web Design

Authors: Naoum Jamous, Holger Schrödl, Ivayla Trifonova

Abstract:

A good web design is a prerequisite for a successful business nowadays, especially since the internet is the most common way for people to inform themselves. Web design includes the optical composition, the structure, and the user guidance of websites. The importance of each website leads to the question if there is a way to measure its usefulness. The aim of this paper is to suggest a methodology for the evaluation of web design. The desired outcome is to have an evaluation that is concentrated on a specific website and its target group.

Keywords: Web Design, Factor Analysis, evaluation methodology, target group

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