Building Trust of Mobile Users and their Adoption of M-Commerce

Authors: Shafiq Ur Rehman, Jane-Lisa Coughlan

Abstract:

One challenging direction of mobile commerce (mcommerce) that is getting a great deal of attention globally is mobile financing. The smart-phone and PDA users all around the world are facing difficulties to become accustomed and trust in m-commerce. The main rationale can be the slow variation and lack of trust in mobile payment systems. Mobile payment systems that are in use need to be more effective and efficient. This paper proposes: the interface design is not the only factor affecting the m-commerce adoption and lack of trust; in fact it is the combined effect of interface usability and trustworthy mobile payment systems, because it-s the money that the user has to spend at the end of the day, which the user requires to get transferred securely. The purpose of this research is to identify the problems regarding the trust and adaption of m-commerce applications by mobile users and to provide the best possible solution with respect to human computer interaction (HCI) principles.

Keywords: m-commerce, usability, mobile payment method, interface design.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1072636

References:

[1] Qingfei Min, Shuangming Li, Shaobo Ji, "An Empirical Study of MCommerce Adoption from Usability Perspective". The 8th International Conference of Mobile Business, 2009.
[2] Yu Chye Cheong and Cheng-Lin Tan,"Payments in mobile commerce". TELECOM MEDIA NETWORKS HEAD OFFICE, Paris, France, 2001.
[3] Li, Y.M. and Yeh, Y.S. (2009), "Service quality-s impact on mobile satisfaction and intention to use 3G service". Proceedings of the 42nd Hawaii International Conference on System Sciences, Waikoloa, IEEE Computer Society Press, Los Alamitos, CA, pp. 1-10.
[4] Y. E. LEE AND I. BENBASAT, "Interface Design for Mobile Commerce". COMMUNICATIONS OF THE ACM December 2003/Vol. 46, No. 12.
[5] Yung Ming Li, Yung Shao Yeh, "Increasing Trust in Mobile Commerce through Design Aesthectics". Computers in Human Behavior 26 (2010) 673-684.
[6] Stan Kurkovsky and Karthik Harihar, "Using Ubiquitous Computing in Interactive Mobile Marketing". Personal and Ubiquitous Computing journal, special issue on Interactive Mobile Information Access, Vol. 10, No. 4, 2006. Springer London.
[7] Yung Ming Li, Yung Shao Yeh, "Building Trust in M-Commerce: Contributions from Quality and Satisfaction". Online Information Review Vol. 33 No. 6, 2009 pp. 1066-1086.