@article{(Open Science Index):https://publications.waset.org/pdf/9368,
	  title     = {Building Trust of Mobile Users and their Adoption of M-Commerce},
	  author    = {Shafiq Ur Rehman and  Jane-Lisa Coughlan},
	  country	= {},
	  institution	= {},
	  abstract     = {One challenging direction of mobile commerce (mcommerce)
that is getting a great deal of attention globally is mobile
financing. The smart-phone and PDA users all around the world are
facing difficulties to become accustomed and trust in m-commerce.
The main rationale can be the slow variation and lack of trust in
mobile payment systems. Mobile payment systems that are in use
need to be more effective and efficient. This paper proposes: the
interface design is not the only factor affecting the m-commerce
adoption and lack of trust; in fact it is the combined effect of
interface usability and trustworthy mobile payment systems, because
it-s the money that the user has to spend at the end of the day, which
the user requires to get transferred securely. The purpose of this
research is to identify the problems regarding the trust and adaption
of m-commerce applications by mobile users and to provide the best
possible solution with respect to human computer interaction (HCI)
principles.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {5},
	  number    = {3},
	  year      = {2011},
	  pages     = {315 - 317},
	  ee        = {https://publications.waset.org/pdf/9368},
	  url   	= {https://publications.waset.org/vol/51},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 51, 2011},
	}