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Exploring the Customer Experiences in Bosphorus Zoo
Authors: Taşkın Dirsehan
Abstract:The main purpose of this study is to explore current and possible customer experiences in Bosphorus Zoo. Since there is no previous research conducted on Turkish zoos- customer experiences, we conduct an exploratory research taking the form of depth interviews. Then, we group the experiences according to strategic experiential modules (sense, feel, think, act and relate).
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1329795Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2204
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