%0 Journal Article %A Taşkın Dirsehan %D 2010 %J International Journal of Economics and Management Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 42, 2010 %T Exploring the Customer Experiences in Bosphorus Zoo %U https://publications.waset.org/pdf/1170 %V 42 %X The main purpose of this study is to explore current and possible customer experiences in Bosphorus Zoo. Since there is no previous research conducted on Turkish zoos- customer experiences, we conduct an exploratory research taking the form of depth interviews. Then, we group the experiences according to strategic experiential modules (sense, feel, think, act and relate). %P 1294 - 1299