Commenced in January 2007
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Edition: International
Paper Count: 1
Search results for: Taşkın Dirsehan
1 Exploring the Customer Experiences in Bosphorus Zoo
Authors: Taşkın Dirsehan
Abstract:
The main purpose of this study is to explore current and possible customer experiences in Bosphorus Zoo. Since there is no previous research conducted on Turkish zoos- customer experiences, we conduct an exploratory research taking the form of depth interviews. Then, we group the experiences according to strategic experiential modules (sense, feel, think, act and relate).Keywords: Customer Experience, Experiential Marketing, Services Marketing
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