Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30576
ICCFMS - Enhancing a Competitive Advantage for Thailand’s IT Entrepreneurs

Authors: T. Niracharapa, W. Angkana


Since information and communication technology (ICT) plays a critical role in enhancing national competitiveness, it is a driving force for social and economic growth and prosperity. The ASEAN Economic Community (AEC) will integrate this into ASEAN countries as a new mechanism and a measure that will improve economic performance as a global economy. Government policies may support or impede such harmonization. This study was to investigate, analyze the status of Thai IT entrepreneurs and define key strategies to enhance their competitive advantage. Data were collected based on in-depth interviews, questionnaires, focus groups, seminars and fieldwork on information technology excluding communication. SWOT was used as a tool to analyze the study. The results of this study can be used to enable the government to guide policy, measures and strategies for creating a competitive advantage for Thailand’s IT entrepreneurs in the global market.

Keywords: competitive advantage, ASEAN, AEC, IT entrepreneurs

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1789


[1] Board of Investment,(2013). Industry Focus: Software Industry. Thailand Investment Review: BOI.
[2] C. Danuvasin, (2012). The diamond Model Analysis of ICT Cluster in Thailand, Bangkok, Thailand. International Journal of Business and Social Research, Vol. 2, No.5, 219-233.
[3] C. Danuvasin, (2013). The Analysis of the Software Industry in Thailand. World Academy of Science, Engineering and Technology 78, 1283-1287.
[4] Department of Trade Negotiations, (2012). The Development of ICT Industry in Thailand: DTN, Bangkok, Thailand.
[5] International Development Corporaton, (2013). 10 Trends Driving Thailand’s ICT Spending and Growth in 2013.
[6] M. Ooradidonchet, (2011). Thailand ICT Market 2010 and Outlook 2011. Paper presented at the press conference, Bangkok, Thailand.
[7] M., Thepmani, (2012). ICT Measurement and Cross-Institutional Issues: Thailand Experiences. Paper presented at ESCAP conference centre, Bangkok, Thailand.
[8] Mckinsey, (2009). Mobile Broadband for the Masses. Retrieved December15th,2011from thinking/mobileBroadbandformasses.
[9] Ministry of Information and Communication Technology, (2009). ICT Master Plan (2009-2013). Ministry of Informational and Communication Technology, Thailand.
[10] NSTDA, (2011). Thailand ICT Market and Outlook: National Science and Technology Development Agency, Bangkok, Thailand.
[11] S. Klaus, (2013). The Global Competitiveness Report 2013-2014: World Economic Forum.
[12] S. Santipaporn, (2010). Information and CommunicationTechnology Statistics in Thailand. Paper presented at the International Seminar on Information and Communication Technology, Bangkok, Thailand.
[13] T. Numnonda,(2013). ICT Overview and Opportunity in Thailand. Paper presented at Software Expo Asia 2013, Bangkok, Thailand.
[14] T. Numnonda,(2013). Thailand’s IT Readiness for AEC 2015: IMC Institute, Bangkok, Thailand.
[15] Y.,Y., Kim, , & S.,Raja, (2010). Building Broadband: Strategies and Policies for the DevelopmeningWorld: World Bank.