TY - JFULL AU - T. Niracharapa and W. Angkana PY - 2014/6/ TI - ICCFMS - Enhancing a Competitive Advantage for Thailand’s IT Entrepreneurs T2 - International Journal of Information and Communication Engineering SP - 1361 EP - 1365 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9998209 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 89, 2014 N2 - Since information and communication technology (ICT) plays a critical role in enhancing national competitiveness, it is a driving force for social and economic growth and prosperity. The ASEAN Economic Community (AEC) will integrate this into ASEAN countries as a new mechanism and a measure that will improve economic performance as a global economy. Government policies may support or impede such harmonization. This study was to investigate, analyze the status of Thai IT entrepreneurs and define key strategies to enhance their competitive advantage. Data were collected based on in-depth interviews, questionnaires, focus groups, seminars and fieldwork on information technology excluding communication. SWOT was used as a tool to analyze the study. The results of this study can be used to enable the government to guide policy, measures and strategies for creating a competitive advantage for Thailand’s IT entrepreneurs in the global market. ER -