Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30135
Management by Sufficient Economy Philosophy for Hospitality Business in Samut Songkram

Authors: Krisada Sungkhamanee

Abstract:

The objectives of this research are to know the management form of Samut Songkram lodging entrepreneurs with sufficient economy framework, to know the threat that affect this business and drawing the fit model for this province in order to sustain their business with Samut Songkram style. What will happen if they do not use this philosophy? Will they have a cash short fall? The data and information are collected by informal discussion with 8 managers and 400 questionnaires. We will use a mix of methods both qualitative research and quantitative research for our study. Bent Flyvbjerg’s phronesis is utilized for this analysis. Our research will prove that sufficient economy can help small and medium business firms solve their problems. We think that the results of our research will be a financial model to solve many problems of the entrepreneurs and this way will use to practice in other areas of our country. 

Keywords: Samut Songkram, Hospitality Business, Sufficient Economy Philosophy.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1090482

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2381

References:


[1] Foreign Office, Public Relations Department Office of the Prime Minister, Inside Thailand review 2006: Sufficiency Economy. Bangkok: Amarin Printing, 1974, 12.
[2] Agricultural Office, Public Relations Department Office of the Prime Minister, Inside Thailand review 2006: Sufficiency Economy. Bangkok: Amarin Printing, 1978, 125.
[3] M. J. Marquardt, Building the Learning Organization: A Systems Approach to Quantum Improvement and Global Success. New York: McGraw-Hill, 1996, pp. 23–43.
[4] S. Krisada, "Lodging Business Management in Nakhon Pathom with Sufficient Economy Approach,” World Academy of Science, Engineering and Technology, vol. 79, pp. 783-788, July 2013.
[5] G. Meier and S. Joseph, "Introduction to Symposium on Organizations and Economics,” Journal of Economic Perspectives, vol. 5, pp. 15-24, Spring 2010.
[6] A. Apppadurai, Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minneapolis, 1996.
[7] L. Suwit, and A. Ming, Natural Resources Related Conflict Management in Southeast Asia .Khon Kaen, Thailand: Khon Kaen University, 2006.