Appreciating, Interpreting and Understanding Posters via Levels of Visual Literacy
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 32847
Appreciating, Interpreting and Understanding Posters via Levels of Visual Literacy

Authors: Mona Masood, Zakiah Zain


This study was conducted in Malaysia to discover how meaning and appreciation were construed among 35 Form Five students. Panofsky-s theory was employed to discover the levels of reasoning among students when various types of posters were displayed. The independent variables used were posters that carried explicit and implicit meanings; the moderating variable was students- visual literacy levels while the dependent variable was the implicit interpretation level. One-way ANOVA was applied for the data analysis. The data showed that before students were exposed to Panofsky-s theory, there were differences in thinking between boys, who did not think abstractly or implicit in comparison to girls. The study showed that students- visual literacy in posters depended on the use of visual texts and illustration. This paper discuss further on posters with text only have a tendency to be too abstract as opposed to posters with visuals plus text.

Keywords: explicit visual, implicit visual, visual interpretation, visual literacy

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2353


[1] L. Ausburn, & F. Ausburn, "Visual literacy: Background, theory and practice." PLET, vol. 15, no. 4, pp. 291-297, 1978.
[2] A. Bamford, "Visual Literacy White paper." 2003. df
[3] C. S. Peirce, Peirce on signs. James Hoopes, ed. Chapel Hill NC: Univeristy of N. Carolina Press, 1991.
[4] E. Panofsky, Studies in Iconology: Humanistic Themes in the Art of the Renaissaince. England: Oxford University Press, 1939.
[5] Y. Abu Bakar, Pengembangan Individu Dalam Tradisi Pemerhatian, Malaysia: Universiti Malaya. 1995.
[6] R. E. Mayer, Multimedia Learning. New York: Cambridge Uniersity Press. 2001.