The Effect of Symmetry on the Perception of Happiness and Boredom in Design Products
Authors: Michele Sinico
The present research investigates the effect of symmetry on the perception of happiness and boredom in design products. Three experiments were carried out in order to verify the degree of the visual expressive value on different models of bookcases, wall clocks, and chairs. 60 participants directly indicated the degree of happiness and boredom using 7-point rating scales. The findings show that the participants acknowledged a different value of expressive quality in the different product models. Results show also that symmetry is not a significant constraint for an emotional design project.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.3669248Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 45
 Desmet, P.M.A. & Hekkert, P. (2002). The basis of product emotions. In W. Green and P. Jordan (Eds), Pleasure with products, beyond usability 60–68. London: Taylor & Francis.
 Norman, D. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. New York. Basic Books.
 Demir, E. (2008) The Field of Design and Emotion: concepts, arguments, tools and current issues. METU Journal of the Faculty of Architecture, 25 (1) 135-152.
 Desmet, P.M.A., & Hekkert, P. (2009). Special issue editorial: Design & emotion. International Journal of Design, 3(2), 1-6.
 Seva R.R., Duh H.B. & Helander M.G. (2007). The Marketing Implications of Affective Product Design. Journal of Applied Ergonomics, 38, 6, 723-731.
 Desmet, P.M.A., Porcelijn, R. & van Dijk, M.B. (2007). Emotional design; application of a research-based design approach. Knowledge Technology & Policy, 20 141. https://doi.org/10.1007/s12130-007-9018-4
 Papanek, V. (1995). The Green Imperative: Natural design for the real world. New York: Thames and Hudson.
 Madani Nejad, K. (2007). Curvilinearity in architecture: Emotional effect of curvilinear forms in interior design. (PhD Thesis, Texas A&M University). Retrieved January 5, 2009 from http://repository.tamu.edu/handle/1969.1/5750?show=full
 Dazkir, S.S. & Read, M.A. (2012). Furniture Forms and Their Influence on Our Emotional Responses toward Interior Environments. Environment and Behavior, 44, 5, 722-732.
 Vartanian, O., Navarrete, G., Chatterjee, A., Brorson Fich, L., Leder, H., Modroño, C., & Skov, M. (2013). Impact of contour on aesthetic judgments and approach-avoidance decisions in architecture. Proceedings of the National Academy of Sciences of the United States of America, 110, 10446– 10453. doi:10.1073/pnas.1301227110
 Hekkert, P., Van Erp, J., Gyi, D., & McDonagh, D. (Eds.) (2007). Design and Emotion. The Experience of Everyday Things. New York: Taylor & Francis.
 Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007). Colour and psychological functioning: The effect of red on performance attainment. Journal of Experimental Psychology, 136 (1), 154-168.
 Profusek, P. J., & Rainey, D. W. (1987). Effects of Baker-Miller Pink and Red on State Anxiety, Grip Strength, and Motor Precision. Perceptual and Motor Skills, 65, 941-942.
 Weller, L., & Livingston, R. (1988). Effects of Color of Questionnaire on Emotional Responses. Journal of General Psychology, 115, 433-440.
 M. Sinico. To communicate without signs through expressive qualities. Gestalt Theory, 41 (1), 47-60., 2019.
 Juslin, P. N., & Västfjäll, D. (2008). Emotional responses to music: The need to consider underlying mechanisms. Behavioral and Brain Sciences, 31(5), 559-575.
 Izard, C. E. (2007). Basic emotions, natural kinds, emotion schemas, and a new paradigm. Perspectives on Psychological Science, 2, 260–80.
 Ekman, P. (1992). An argument for basic emotions. Cognition and Emotion, 6, 169-200.
 Garner, W.R. & Clement, D.E. (1963). Goodness of pattern and pattern uncertainty. Journal of Verbal Learning and Verbal Behavior. 2(5), 446–52.
 Dörner, D. & Vehrs, W. (1975). Ästhetische Befriedigung und Unbestimmtheitsreduktion (Aesthetical appreciation and the reduction of uncertainty). Psychological Research, 37, 321–334.
 Enquist, M., Johnstone, R. (1997) Generalization and the evolution of symmetry preferences. Proceedings of the Royal Society of London: Biological Sciences 264. 1345–1348.
 Makin, A. D. J., Bertamini, M., Jones, A., Holmes, T., & Zanker, J. M. (2016). A gaze-driven evolutionary algorithm to study aesthetic evaluation of visual symmetry. i-Perception, 7 (2). Article ID 2041669516637432.
 Hsiao, S.W. & Tian Z.C. (2018). Use Aesthetic Measure to Analyze the Consumer. Preference Model of Product Forms. International Journal of Engineering and Innovative Technology (IJEIT), 7(12) 5-11.
 Lo, C.H. (2018). Application of Aesthetic Principles to the Study of Consumer Preference Models for Vase Forms. Applied Sciences, 8, 1199.
 Bajaj, A., & Bond, S.D. (2016). Beyond Beauty: Design Symmetry and Brand Personality. In R. Batra, C. Seifert & D. Brei (Eds). The Psychology of Design: Creating Consumer Desire (pp. 107-120). New York: Taylor & Francis.