Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 32468
Application of Design Thinking for Technology Transfer of Remotely Piloted Aircraft Systems for the Creative Industry

Authors: V. Santamarina Campos, M. de Miguel Molina, B. de Miguel Molina, M. Á. Carabal Montagud


With this contribution, we want to show a successful example of the application of the Design Thinking methodology, in the European project 'Technology transfer of Remotely Piloted Aircraft Systems (RPAS) for the creative industry'. The use of this methodology has allowed us to design and build a drone, based on the real needs of prospective users. It has demonstrated that this is a powerful tool for generating innovative ideas in the field of robotics, by focusing its effectiveness on understanding and solving real user needs. In this way, with the support of an interdisciplinary team, comprised of creatives, engineers and economists, together with the collaboration of prospective users from three European countries, a non-linear work dynamic has been created. This teamwork has generated a sense of appreciation towards the creative industries, through continuously adaptive, inventive, and playful collaboration and communication, which has facilitated the development of prototypes. These have been designed to enable filming and photography in interior spaces, within 13 sectors of European creative industries: Advertising, Architecture, Fashion, Film, Antiques and Museums, Music, Photography, Televison, Performing Arts, Publishing, Arts and Crafts, Design and Software. Furthermore, it has married the real needs of the creative industries, with what is technologically and commercially viable. As a result, a product of great value has been obtained, which offers new business opportunities for small companies across this sector.

Keywords: Design thinking, design for effectiveness, methodology, active toolkit, storyboards, storytelling, PAR, focus group, innovation, RPAS, indoor drone, robotics, TRL, aerial film, creative industries, end-users.

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1060


[1] V. Santamarina, B. De Miguel, M. Segarra, and M. De Miguel, “Importance of Indoor Aerial Filming for Creative Industries (CIs): Looking Towards the Future,” in Innovative Approaches to Tourism and Leisure, Cham: Springer, 2018, pp. 51–66.
[2] V. Santamarina-Campos, M. Segarra-Oña, B. De-Miguel-Molina, and M. De-Miguel-Molina, “Transferring technology from the remotely piloted aircraft systems (RPAS) industry to the creative industry: Why and what for?,” in 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts, 2017, pp. 107–114.
[3] "Airt Project” 2017. (Online). Available: (Accessed: 16-Mar-2018).
[4] T. Brown, “Desing Thinking,” Harvard Businnes Rev., pp. 84–92, 2008.
[5] P. Mayring, “Qualitative content analysis: theoretical foundation, basic procedures and software solution,” Sage, Klagenfurt, no. October, 2014.
[6] S. P. Borgatti, A. Mehra, D. J. Brass, and G. Labianca, “Network analysis in the social sciences.,” Science, vol. 323, no. 5916, pp. 892–5, Feb. 2009.
[7] L. Ball and T. Bothma, “The Importance of usability evaluation when Developing Digital tools for a library - a Case Study,” in Improving Quality of Life Through Information. Proceedings of the XXV Bobcatsss Symposium, Tampere, Finland, January 2017, 2017, pp. 137–142.
[8] H. Plattner, “Bootcamp Bootleg,” Institute of Design Thinking at Stanford, Stanford, 2010.
[9] E. Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, vol. 258. 2011.
[10] V. Santamarina, E. M. Martínez, M. Á. Carabal, and M. De Miguel, “Participatory action research (PAR) in contemporary community art,” in Conservation, tourism, and identity of contemporary community art, V. Santamarina, M. Á. Carabal, M. De Miguel, and B. De Miguel, Eds. NJ: Apple Academic Press, 2017, pp. 105–136.
[11] C. M. Christensen, The innovator’s dilemma: the revolutionary book that will change the way you do business, vol. 94, no. 2. HarperCollins, 2011.