A Concept Study to Assist Non-Profit Organizations to Better Target Developing Countries
Authors: Malek Makki
The main purpose of this research study is to assist non-profit organizations (NPOs) to better segment a group of least developing countries and to optimally target the most needier areas, so that the provided aids make positive and lasting differences. We applied international marketing and strategy approaches to segment a sub-group of candidates among a group of 151 countries identified by the UN-G77 list, and furthermore, we point out the areas of priorities. We use reliable and well known criteria on the basis of economics, geography, demography and behavioral. These criteria can be objectively estimated and updated so that a follow-up can be performed to measure the outcomes of any program. We selected 12 socio-economic criteria that complement each other: GDP per capita, GDP growth, industry value added, export per capita, fragile state index, corruption perceived index, environment protection index, ease of doing business index, global competitiveness index, Internet use, public spending on education, and employment rate. A weight was attributed to each variable to highlight the relative importance of each criterion within the country. Care was taken to collect the most recent available data from trusted well-known international organizations (IMF, WB, WEF, and WTO). Construct of equivalence was carried out to compare the same variables across countries. The combination of all these weighted estimated criteria provides us with a global index that represents the level of development per country. An absolute index that combines wars and risks was introduced to exclude or include a country on the basis of conflicts and a collapsing state. The final step applied to the included countries consists of a benchmarking method to select the segment of countries and the percentile of each criterion. The results of this study allowed us to exclude 16 countries for risks and security. We also excluded four countries because they lack reliable and complete data. The other countries were classified per percentile thru their global index, and we identified the needier and the areas where aids are highly required to help any NPO to prioritize the area of implementation. This new concept is based on defined, actionable, accessible and accurate variables by which NPO can implement their program and it can be extended to profit companies to perform their corporate social responsibility acts.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1132487Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 536
 J Alzeer, Swiss Scientific Society for Developing Countries: A Concept of Relationship. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering Vol:10, No:1, 2016.
 EM. Rogers ed Communication and Development. Critical Perspectives. Beverly Hills/London, sage publications, 1976 pp.121-148.
 Retrieved from World Trade Organization (2016) eISBN 978-92-1-058314-5 https://www.wto.org/english/tratop_e/devel_e/d1who_e.htm (Accessed September 2016).
 World Economic Outlook: Slowing growth, Rising Risk September 2011) p:177-210. Retrieved from the International Monetary Fund http://www.imf.org/external/pubs/ft/weo/2011/02/pdf/tables.pdf.
 World Bank. 2016. World Bank Annual Report 2016. Washington, DC: World Bank. doi: 10.1596/978-1-4648-0852-4.
 Retrieved from The Group of 77 at the United Nations http://www.g77.org/doc/.
 Jan-Benedict E.M. Steenkamp and Frenkel Ter Hofstede International market segmentation: issues and perspectives. Intern. J. of Research in Marketing 19 (2002) 185–213.
 Y. Wind and SP Douglas International Market Segmentation. European Journal of Marketing (2001). Vol 6 No 1.
 International Monetary Fund. 2015. World Economic Outlook: Uneven Growth—Short- and Long-Term Factors. Washington (April).
 Retrieved from www.tradingeconomics.com/country-list/gdp-growth-rate (Country List - was last updated on September 2016).
 Retrieved from the world Bank Group 2016 http://data.worldbank.org/indicator/NV.IND.TOTL.ZS (Accessed September 2016).
 Retrieved from http://www.nationmaster.com/country-info/stats/Economy/Exports-per-capita (Accessed September 2016)
 Retrieved from www.warsintheworld.com/?page=static1258254223. (October 2016).
 Kaufmann D., A. Kraay, and M. Mastruzzi. The Worldwide Governance Indicators: Methodology and Analytical Issues. Hague Journal on The Rule of Law Vol 3, (2), September 2011, pp 220-246 .
 Hsu, A. et al. (2016). 2016 Environmental Performance Index. Yale University New Haven, CT. http://epi.yale.edu/.
 Retrieved from http://www.tradingeconomics.com/country-list/unemployment-rate (Accessed September 2016).
 Countries Compared by Education > Public spending on education, total > % of GDP. International Statistics at NationMaster.com", UNESCO Institute for Statistics. Aggregates compiled by Nation Master. Retrieved from http://www.nationmaster.com/country-info/stats/Education/Public-spending-on-education/Total/%25-of-GDP (Accessed September 2016).
 C Browne, G Corrigna, R. Crotti, A. Di Battista, M Drzeniek Hanouz, C. Galva, T. Geiger, T. Gutknecht, G. Marti, X. Sala-i-Martin. The Global Competitiveness Report 2015-2016. Editor K. Schwab. Retrieved from http://reports.weforum.org/global-competitiveness-report-2015-2016/methodology/ (September 2016).
 C Browne, G Corrigna, R. Crotti, A. Di Battista, M Drzeniek Hanouz, C. Galva, T. Geiger, T. Gutknecht, G. Marti, X. Sala-i-Martin. The Global Competitiveness Report 2015-2016. Editor K. Schwab Retrieved from http://reports.weforum.org/global-competitiveness-report-2015-2016/economies/.
 C Browne, G Corrigna, R. Crotti, A. Di Battista, M Drzeniek Hanouz, C. Galva, T. Geiger, T. Gutknecht, G. Marti, X. Sala-i-Martin. The Global Competitiveness Report 2015-2016. Editor K. Schwab Retrieved from reports.weforum.org/global-competitiveness-report-2015-2016/product-and-service-market-efficiency/.
 K. Schwab and X. Sala-i-Martin. Insight Report. The Global Competitiveness Report 2015-2016 2015 pp: 1-403 ISBN-13: 978-92-95044-99-9.
 World Bank. 2017. Doing Business 2017: Equal Opportunity for All. Washington, DC: World Bank. DOI: 10.1596/978-1-4648-0948-4.
 2016 World Development Indicators. Highlights Featuring the Sustainable Development Goals. Extracted from the full version of WDI 2016 Retrieved from http://databank.worldbank.org/data/download/site-content/wdi-2016-highlights-featuring-sdgs-booklet.pdf (Accessed September 2016).
 JJ. Messner, N Haken, P Taft, H Blyth, K. Laurence, C Bellm, S Hashi, N Patierno, and L Rosenberg. Fragile State Index 2016. (2016) pp:1-24 Retrieved from www.fsi.fundforpeace.org/.
 Corruption Perceived Index 2015. Editor: Rachel Beddow pp: 1-20. Retrieved from C:\Users\ASEL\Downloads\www.transparency.org\cpi2015\http://www.transparency.org/cpi2015/.
 Retrieved from http://www.nationmaster.com/country-info/stats/Media/Internet/Internet-users-per-thousand-people (Accessed September 2016).
 World Bank. 2014. Doing Business 2015: Going Beyond Efficiency. Washington, DC: World Bank. DOI: 10.1596/978-1-4648-0351-2. License: Creative Commons Attribution CC BY 3.0 IGO ISBN (paper): 978-1-4648-0351-2.
 Doing Business 2015. Distance to Frontier and Ease of Doing Business, page: 164-169 Retrieved from http://www.doingbusiness.org/rankings (Accessed September 2016).