Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 31743
A Pragmatics Study on Jokes and the Implicature in Broadcast Messages

Authors: Yuli Widiana


The study of implicature which is one of the discussions of pragmatics is such an interesting and challenging topic to discuss. Implicature is such a meaning which is implied in such an utterance which is not the same as its literal meaning. The rapid development of information technology results social networks as media to broadcast messages. The broadcast messages may be in the form of jokes which contain implicature. The research applies the pragmatic equivalent method to analyze the topics of jokes based on the implicatures contained in them. Furthermore, the method is also applied to reveal the purpose of creating implicature in jokes. The findings include the kinds of implicature found in jokes which are classified into conventional implicature and conversational implicature. Then, in detailed analysis, implicature in jokes is divided into implicature related to gender, culture, and social phenomena. Furthermore, implicature in jokes may not only be used to give entertainment but also to soften criticisms or satire so that it does not sound rude and harsh.

Keywords: Implicature, broadcast messages, conventional implicature, conversational implicature.

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 3025


[1] J. Lyons,Language, Meaning, and Context. Great Britain: Fontana Paperbakcs. 1981, p. 201.
[2] A. Cruse, Meaning in Language: An Introduction to Semantics and Pragmatics. Oxford: Oxford University Press. 2000, pp. 349-351
[3] A. Zwicky, “Implicature,” in Language Files, 10th ed.,A. Bergmann, Ed. Columbus: The Ohio State University Press, 2007, p. 283.
[4] S.C. Levinson, Pragmatics.Oxford: Oxford University Press. 1983, p. 97.
[5] G. N. Leech, Principles of Pragmatics. London: Longman Group Limited, 1983, p. 10.
[6] F. Djajasudarma, MetodeLinguistik.Bandung: Eresco.1993, p. 58
[7] LittleFun, Behind Every Succesful Man There is A Woman. If You Need More Success, Increase the Number of Women. you-need-more-success-increase-the-number-of-women. © 2013.
[8] Dan Piraro, I NevercKknow Which Restroom to Use in Scotland. © 2008.
[9] SmileMaker, Woman Driver Funny Afghanistan. afghanistan.jpg. © 2013
[10] Wikipedia, Burqa.