Search results for: Ejem E. Ejem

Authors: Ejem E. Ejem, Timothy S. Aikor

Abstract:

This paper attempts to develop a logistics performance model incorporating logistics performance as the focal construct with logistics planning strategy as antecedent and organizational performance, both marketing and financial, as consequences. Data from a sample of 360 top/middle managers representing different offshore logistics firms were randomly selected from the Nigerian logistics employees and analyzed using a structural equation modeling methodology and principal component analysis. The findings suggest that logistics planning influences financial performance by improving business continuity processes and enhancing disaster immunity. Further, the findings indicate that when a firm employs mindful planning processes, an important element within logistics planning, it can avoid the trade-off between risk management and efficiency. Amidst other variables with significant loadings in the rotated component matrix of dimensions of offshore logistics planning, logistics service providers in offshore operations should pay close attention to the following: Awareness of whom to contact in an emergency relating to your logistics operations, the level of risk the organization acceptable for logistics operations, when to review business continuity plans for logistics operations, the testing requirements for the business continuity plan for logistics operation, adequate training for staff involved in preparing business continuity plans for its logistics operations, net income before tax compare with competitors and quick recovery of the business unit from disasters compare with competitors. As logistics service providers work to improve the logistics processes, they support their organization's logistics planning strategy, resulting in improved performance for the overall supply chain.

Keywords: logistics planning, supply chain, disaster immunity, competitive capabilities, logistics service providers.

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Authors: Igbozuruike Chigozie Jude, Agwu Agwu Ejem

Abstract:

This study investigated that advertisement has an impact on audience retention on YouTube Comedy skits, which is the most watched content on YouTube in Lagos, Nigeria. The main objective was to determine if the advertisements affect the average number of times they spend watching YouTube comedy skits. The study was anchored on Festinger's (1952) cognitive dissonance theory. The research method for this exercise was a survey to get responses from people in Lagos state on how they react to the advertisements they face when watching YouTube comedy skits in Lagos state. The sample size derived from the Krejcie and Morgan (1970) Table was 384 YouTube users. The instrument that was used to gather data was a questionnaire. The findings showed that the adverts have far-reaching exposure by the target audience, but most of the audience perceived them to be intrusive. It was also found that there is not enough evidence to infer that advertisement is indeed impacting audience retention on YouTube comedy skits in Lagos, Nigeria. The reason is that, for a majority of the audience, adverts do not essentially affect their retention on those skits, but for a considerable percentage (34%), these adverts do break their concentration and affect how much time they end up spending on the YouTube comedy skits. It was recommended that, among others, there should be regular monitoring and adaptation of YouTube advertisements to the audience preferences and behaviors of the audience. Insights on changes or trends in audience preferences can be gained through surveys.

Keywords: advertisement, audience, YouTube, comedy skits, Lagos Nigeria

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Authors: Igbozuruike Chigozie Jude, Agwu Agwu Ejem

Abstract:

This research examines the comparative influence of social media and TV campaigns on youth participation in the 2023 general elections in Nigeria. It interrogates the roles played by these two media in influencing youth participation, especially youths in Nigeria, while revealing the factors that influenced their exposure to the media and their participation. The study employed a survey design of quantitative research method to gather the data for this study. Data was collected through a questionnaire from 300 youths in Lagos. The sample size was selected using a multi-stage cluster sampling technique. Social media was the most media that was rated to have had the most impact on youth participation during the election period with its political campaigns. The elaborate likelihood model was used to underpin the study. The study concluded that social media campaigns played a major role in political participation among the youth during the 2023 general election. It revealed how social media contributed to the youths' participation and influenced them to engage in common forms of political participation. The main recommendation of this study is that since the majority of the youths are between the ages of 18 to 35, the media should work on coming up with more content around the year to sensitize them about their political rights and enlighten them socio-politically so that they grow up to become responsible citizens in the country both politically and socially.

Keywords: social media, general election, Nigeria, political apathy, youth

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