Auspicious Meaning for Community Souvenir Products

Authors: Somsakul Jerasilp, Jong Boonpracha

Abstract:

The objective of this research was to find the relationship between auspicious meaning in eastern wisdom and the interpretation as a guideline for the design and development of community souvenirs. The sample group included 400 customers in Bangkok who used to buy community souvenir products. The information was applied to design the souvenirs which were considered for the appropriateness by 5 design specialists. The data were analyzed to find frequency, percentage, and SD with the results as follows. 1) The best factor referring to the auspicious meaning is color. The application of auspicious meaning can make the value added to the product and bring the fortune to the receivers. 2) The effectiveness of the auspicious meaning integration on the design of community souvenir product was in high level. When considering in each aspect, it was found that the interpretation aspect was in high level, the congruency of the auspicious meaning and the utility of the product was in high level. The attractiveness and the good design were in very high level while the potential of the value added in the product design was in high level. The suitable application to the design of community souvenir product was in high level.

Keywords: Auspicious meaning, community products, souvenirs.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1094559

References:

[1] Jong Boonpracha, "Applying Relation between Colors of Five Element and Colors of Benjarong to Develop Souvenir Product of Communities”. Bangkok: Suan Sunandha Rajabhat University, 2012, pp. 1–4.
[2] Mas Kayhadsatham, "Advance Feng Shui in Science 2” Bangkok: O.S. Printing, 2007.
[3] Prasert Silrattana., "Souvenir Design”Bangkok: Amarin Printing Group, 2003.
[4] Somsakul Jerasilp, "A study of Thai souvenir handicrafts’s forms That meet the Northern-European and Central-European tourist’s satification in Rattanakosin Area and Inner Bangkok Zone”. Bangkok: Suan Sunandha Rajabhat University, 2009, pp. 97–99.
[5] Suttikan Thipgaysorn, "Analysis of Science Knowledge in Feng Shui”. Chiang Mai: Chiang Mai University, 2007.
[6] Viboon Leesuwan, "Folk Cultural Heritage” Bangkok: S.P.F Printing Group, 1999.