Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 31181
Empirical Study on the Diffusion of Smartphones and Consumer Behaviour

Authors: F. Isada, Y. Isada


In this research, the diffusion of innovation regarding smartphone usage is analysed through a consumer behaviour theory. This research aims to determine whether a pattern surrounding the diffusion of innovation exists. As a methodology, an empirical study of the switch from a conventional cell phone to a smartphone was performed. Specifically, a questionnaire survey was completed by general consumers, and the situational and behavioural characteristics of switching from a cell phone to a smartphone were analysed. In conclusion, we found that the speed of the diffusion of innovation, the consumer behaviour characteristics, and the utilities of the product vary according to the stage of the product life cycle.

Keywords: Consumer behaviour, Product life cycle, questionnaire survey, empirical study, smartphone, diffusion of innovation

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2484


[1] O. E. Williamson, "The Economics of Organization: The Transaction Cost Approach", the American Journal of Sociology, 87 (3), 1981, pp.548–577.
[2] Y.Kitano, H.Saito and H. Ohashi, "A Quantitative Analysis of the Switching Cost about the Cell-Phone: Evaluation of the Mobile Number Portability (MNP) System”, National Graduate Institute for Policy Studies, GRIPS Discussion Papers, 09-08, 2006.
[3] E. M.Rogers, Diffusion of Innovations, Glencoe: Free Press, New York, 1962.
[4] G. A. Moore, Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers, HarperCollins, New York, 1991.
[5] Co., Ltd., comparison_enquete.html, 2011.