Using Set Up Candid Clips as Viral Marketing via New Media
This research’s objectives were to analyze the using of new media in the form of set up candid clip that affects the product and presenter, to study the effectiveness of using new media in the form of set up candid clip in order to increase the circulation and audience satisfaction and to use the earned information and knowledge to develop the communication for publicizing and advertising via new media. This research is qualitative research based on questionnaire from 50 random sampling representative samples and in-depth interview from experts in publicizing and advertising fields. The findings indicated the positive and negative effects to the brands’ image and presenters’ image of product named “Scotch 100” and “Snickers” that used set up candid clips via new media for publicizing and advertising in Thailand. It will be useful for fields of publicizing and advertising in the new media forms.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1337347Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1357
 B. Withers. Why is Viral Marketing so Effective?.Online: http://www.streetdirectory.com/etoday/why-is-viral-marketing-so-effective-wcfpoa.html.
 D. Hartman. Theory of Product Launch and Promotion. Online: http://smallbusiness.chron.com/theory-product-launch-promotion-15253.html.
 N. Kaosamlee, What is Viral Marketing?.Online: http://support.tarad.com/help/1230. 2010.
 O. Pilantaowat, Communication for Persuasion. Press of Chulalongkorn University, 2006.
 P. Wijitboonyarak, Social Media : Future Media.Executive Journal, vol. 31, Oct-Dec 2011, pp. 99-103.
 https://www.youtube.com/watch?v=tZ_vaoO2e Co&list=PLk68a1djsw1uLt-l3FgotqMP5va9tFv9N&index=1