A Strategy Based View of Supply Chain Competitiveness

Authors: Ajay Verma, Nitin Seth

Abstract:

In this era of competitiveness, there is a growing need for supply chains also to become competitive enough to handle pressures like varying customer’s expectations, low cost high quality products to be delivered at the minimum time and the most important is throat cutting competition at world wide scale. In the recent years, supply chain competitiveness has been, therefore, accepted as one of the most important philosophies in the supply chain literature. Various researchers and practitioners have tried to identify and implement strategies in supply chains which can bring competitiveness in the supply chains i.e. supply chain competitiveness. The purpose of this paper is to suggest select strategies for supply chain competitiveness in the Indian manufacturing sector using an integrated approach of literature review and exploratory interviews with eminent professionals from the supply chain area in various industries, academia and research. The aim of the paper is to highlight the important area of competitiveness in the supply chain and to suggest recommendations to the industry and managers of manufacturing sector.

Keywords: Competitiveness, Supply Chain Competitiveness, Collaboration, Coordination, Cooperation.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1093782

References:

[1] Rajagopal, A. (2010), Impact of quality programs on supply chain performance, Global Management Review, 4(3), 1-14.
[2] Mentzer, J.T. (2008) "Supply Chain Management”, Response Books, New Delhi.
[3] Economic Survey of India, 2012
[4] Shang, K.H., Zhou, S.X. and Houtum, G.V. (2010), Improving Supply Chain Performance: Real-Time Demand Information and Flexible Deliveries, Manufacturing and Service Operations Management, 12(3), 430–448.
[5] Federation of Indian Chambers of Commerce & Industry (FICCI) Quarterly survey on Indian Manufacturing Sector, 2011, 2011
[6] Global Finance India Country Report, 2012
[7] Sahay, B.S., Gupta, J.N.D., and Mohan, R. (2006), "Managing supply chains for competitiveness: the Indian scenario”, Supply Chain Management: An International Journal, Vol. 11 No. 1, pp. 15–24.
[8] Mohanty, R.P., and Deshmukh, S.G. (2012), "Supply chain management: theories and practices”, Biztantra Publication, Delhi.
[9] Verma, A. and Seth, N. (2011), "A conceptual framework of supply chain competitiveness”, International Journal of Human and Social Sciences, Vol. 6, Issue 1, pp. 5-10.
[10] Verma, A. Seth, N. and Singhal, N. (2011), Enablers of supply chain competitiveness: an Interpretive Structural Modelling, International Journal of Value Chain Management, 5(3/4), 212-231.
[11] Pace, R.W. and Stephan, E.G. (1996), "Paradigms of competitiveness”, Competitiveness Review, Vol. 6 No. 1, pp. 8-13.
[12] Bravo, B. Cortes, K., Aguilar, M. Granados, S. and Amaya-Leal J. (2007), Competitiveness in the supply chain management: An overview in an oils and greases manufacturer, Ingeniería and Desarrollo. Universidad del Norte. 22, 38-53.
[13] Murths, T.P. (1998) "Country Capabilities and the Strategic State: How National Political Institutions Affect MNC Strategies”, Strategic Management Journal, Vol. 15, pp 113-129.
[14] Lambert, D.M. and Cooper, M.C. (2000), "Issues in Supply Chain Management”, Industrial Marketing Management, Vol. 29, 45-56.
[15] Verma, A. and Seth, N. (2010). "Achieving supply chain competitiveness: Some critical issues”. International Journal of Science Engineering and Technology, Vol. 2 No. 11, pp. 6209-6213.
[16] Christopher, M., (2012), "Logistics and Supply Chain Management-Strategies for Reducing Cost and Improving Services”, Second Edition, Pearson Education Ltd., New Delhi.
[17] Anderson, J.C. and Narus, J.A. (1990), A model of distributor firm and Manufacture ring firm working partnerships, Journal of Marketing, 54, 42-58.
[18] Lewis, J.D. (1999), Trusted Partners: How Companies Build Mutual Trust and Win Together, The Free Press, New Delhi, NY.
[19] Morgan, C. (2004), Structure, speed and salience: performance measurement in the supply chain, Bradford, 10(5), 522.
[20] Wu, W.Y., Chiag, C.Y. Wu, Y.J. and Tu H.J. (2004), The influencing factors of commitment and business integration on supply chain management, Industrial Management and Data Systems, 104(4), 322-333.
[21] Stern, L.W. and Reve, T. (1980), Distribution channels for political economies: A framework for comparative analysis, Journal of Marketing, 44 (Summer), 52-64.
[22] Cooper, M. C., Lambert, D. M. and Pagh, J. D. (1997), Supply Chain Management: More Than a New Name for Logistics. The International Journal of Logistics Management, 8(1), 1-14.
[23] Chan, F.T.S., Qi, H.J., Chan, H.K., Lau, H.C.W., and Ip, R.W.L. (2003), A conceptual model of performance measurement for supply chains, Management Decision, 41(7), 635-642.
[24] Stock, J.R. (1988), The maturing of transportation: An expanded role for freight carriers, Journal of Business Logistics, 9(2), 15-31.
[25] Goodstein, L.D. and Butz, H.E. (1998), Customer value: The linchpin of organizational change, Organizational Dynamics, 27(1), 21-33.
[26] Seth, N., Deshmukh, S.G. and Vrat, P. (2006), A conceptual model for quality of service in the supply chain., International Journal of Physical Distribution & Logistics Management, 36(7), 547-575.
[27] Bovet, D. and Sheffi Y. (1998), The Brave New World of Supply Chain Management, Supply Chain Management Review, 34(4), 14-22.