Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30382
A Development of OTOP Web Application: In Case of Samut Songkhram Province

Authors: Kunyanuth Kularbphettong, Satien Janpla

Abstract:

This paper aims to present the development of a web‑based system to serve the need of selling OTOP products in Samut Songkhram, Thailand. This system was designed to promote and sell OTOP products on Web site. We describe the design approaches and functional components of this system. The system was developed by PHP and JavaScript and MySQL database System. To evaluate the system performance, questionnaires were used to measure user satisfaction with system usability by specialists and users. The results were satisfactory as followed: Means for specialists and users were 4.05 and 3.97, and standard deviation for specialists and users were 0.563 and 0.644 respectively. Further analysis showed that the quality of One Tambon One Product (OTOP) Website was also at a good level as well.

Keywords: Product, web-based system, OTOP

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1336378

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1470

References:


[1] Samut Songkhram (online) access from: http:// www.tourismthailand.org/Samut-Songkhram (Nov 8, 2013).
[2] Touchapol Lertpiriyakamol, "e-Commerce in SMEs and OTOP Businesses”, Ramkhamhang University, 2004.
[3] P. Somjan, J. Padtichod, S. Sansak, and P. Sommbuntanakorn., "The Development of Electronic Commerce systems : A case study of the community of natural dyed fabric, Panna, Sawang Daen Din, Sakon Nakhon Province”, access from: http://tar.thailis.or.th/handle/ 123456789/595. (Dec 24, 2013).
[4] Chusri Dachdi, "OTOP Information System”, King Mongkut’s Institute of Technology North Bangkok. 2005.
[5] W. Frawley, G. Piatetsky-Shapiro, and C. Matheus, "Knowledge Discovery in Databases: An Overview”. AI Magazine, Fall 1992, pp. 213-228.