Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 31093
Entrepreneurial Characteristics and Attitude of Pineapple Growers

Authors: Kaushal Kumar Jha


Nagaland, the 16th state of India in order of statehood, is situated between 25° 6' and 27° 4' latitude north and between 93º 20' E and 95º 15' E longitude of equator in the North Eastern part of the India. Endowed with varied topography, soil and agro climatic conditions it is known for its potentiality to grow all most all kinds of horticultural crops. Pineapple being grown since long organically by default is one of the most promising crops of the state with emphasis being laid for commercialization by the government of Nagaland. In light of commercialization, globalization and scope of setting small-scale industries, a research study was undertaken to examine the socio-economic and personal characteristics, entrepreneurial characteristics and attitude of the pineapple growers towards improved package of practices of pineapple cultivation. The study was conducted in Medziphema block of Dimapur district of the Nagaland state of India following ex post facto research design. Ninety pineapple growers were selected from four different villages of Medziphema block based on proportionate random selection procedure. Findings of the study revealed that majority of the respondents had medium level of entrepreneurial characteristics in terms of knowledge level, risk orientation, self confidence, management orientation, farm decision making ability and leadership ability and most of them had favourable attitude towards improved package of practices of pineapple cultivation. The variables age, education, farm size, risk orientation, management orientation and sources of information utilized were found important to influence the attitude of the respondents. The study revealed that favourable attitude and entrepreneurial characteristics of the pineapple cultivators might be harnessed for increased production of pineapple in the state thereby bringing socio economic upliftment of the marginal and small-scale farmers.

Keywords: attitude, pineapple, Entrepreneurial characteristics, Socio economic upliftment

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2001


[1] "Annual report," Anonymous, North East Council, Shillong, Meghalaya, India, 2004.
[2] "Annual report," Anonymous, Directorate of Horticulture, Govt of Nagaland, India, 2007.
[3] Batra.G.S, Development of Entrepreneurship, Deep and Deep Publications Pvt Ltd, New Delhi, India, pp. 23-25, 2002.
[4] M. Nazar, "Women entrepreneurship and small scale industries," Himalaya Publishing House, New Delhi, India, pp.6-9, 2005.
[5] S.V. Supe, "Factors related to different degree of rationality in decision making among farmers," Unpublished PhD Thesis, IARI, New Delhi, India, 1969.
[6] M. Basavanna, "A study of self confidence as an attitude of self concept," Unpublished PhD Thesis, APAU, Hyderabad, India, 1971.
[7] R. K. Samantha, "A study of some agro- economic socio-psychological and communication variables associated with repayment behaviour of agricultural credit user of national bank," Unpublished PhD Thesis, Department of Agricultural Extension, BCKV, Nadia, West Bengal, 1977.
[8] G. G. Nanda Purkar, "Small farmers: A Study on their entrepreneurial behaviour," Metropolitan Book Co. Pvt.Ltd, New Delhi, India, 1980.
[9] Rongsentemjen, and K. K. Jha, " Farm level constraints faced by the farmers and their attitude in respect of pineapple cultivation in Dimapur district of Nagaland, M.Sc (Ag) Thesis, Unpublished, SASRD, Medziphema, Nagaland University, India, 2001.
[10] D.S. Landes, "French entrepreneurship and industrial growth in 19th century," Journal of Economic History, vol.9, pp. 12, 1949.
[11] L.A. Devi, "Time utilization pattern of rural farm women, "Indian Journal of Adult Education, vol.38, no.1, pp. 13,1986.
[12] K. Murali, and A. Jhamtani, "Entrepreneurial characteristics of floriculture farmers," Indian Journal of Extension Education, vol. 39, no. 1&2, pp.19-25, 2003.
[13] K. Loyi, and K. K. Jha, "Entrepreneurship characteristics of orange growers: An analysis," Nagaland University Research Journal, vol.5, pp.55-62, 2008.
[14] S. Bhatnagar, and A. Singhal, "Attitude of women participants towards integrated child development services (ICDS)," Indian Journal of Extension Education, vol.20, no. (3&4), pp.67-68, 1984.