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Consumer Product Demand Forecasting based on Artificial Neural Network and Support Vector Machine
Authors: Karin Kandananond
Abstract:The nature of consumer products causes the difficulty in forecasting the future demands and the accuracy of the forecasts significantly affects the overall performance of the supply chain system. In this study, two data mining methods, artificial neural network (ANN) and support vector machine (SVM), were utilized to predict the demand of consumer products. The training data used was the actual demand of six different products from a consumer product company in Thailand. The results indicated that SVM had a better forecast quality (in term of MAPE) than ANN in every category of products. Moreover, another important finding was the margin difference of MAPE from these two methods was significantly high when the data was highly correlated.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1069951Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2416
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