Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 33122
The Influence of Social Network Websites on Level of user Satisfaction
Authors: Pedram Behyar, Maryam Heidari, Zahra Bayat
Abstract:
the purpose of this research is to identify and clarify factors which have positive effect among user satisfaction and their social networking through websites. The examined factors in this research are; innovation, ease of use, trustworthy and customer support which are defined as satisfaction factors. To obtain reliable research approaches and to have better result in this research four hypothesizes used to test. This hypothesis testing has been done by correlation, regression and test of normality by using “SPSS16" also the data which was analyzed by this software. this data was gathered from prepaid questionnaire.Keywords: Customer Satisfaction, Social Network Website
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1062498
Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1863References:
[1] Aladwani, A. (2001), "Online banking: a field study of drivers, development challenges and expectations", International journal of Information Management, Vol.21 No.3, pp.213-25
[2] Anderson, E. W. (1996), "Customer satisfaction and price tolerance", Marketing Journal, Vol. 7 No. 3, pp. 265-74.
[3] Babakus, E. & Boller, G. (1992), "An empirical assessment of the SERVQUAL scales", Journal of Business Research, Vol. 24, pp. 253-68.
[4] Bernhardt, K. L., Donthu, N. & Kennett, P. A. (2000), "A longitudinal analysis of satisfaction and profitability", Journal of Business Research, Vol. 47, pp. 161-71.
[5] Berners-Lee, T., Hendler, J. & Lassila, O. (2001), "The Semantic Web", Scientific American Journal, Vol.184 No. 5, pp.34-43.
[6] Boyd, D. & Heer, J. (2006). Profiles as conversation: Networked identity performance on Friendster. Proceedings of Thirty-Ninth Hawai'i International Conference on System Sciences. Los Alamitos, CA: IEEE Press.
[7] Bruce, B. H. (1999), "Marketing performance measures: history and interrelationships", Journal of Marketing Management, Vol. 15, pp. 711- 32.
[8] Carman, J. (1990), "Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions", Journal of Retailing, Vol. 65, pp. 33-55, spring.
[9]
[10] Currall, S. C. & Inkpen, A. C. (2002) ÔÇÿJoint venture trust: Interpersonal, intergroup, and inter firm levels-, In D. Faulkner and M. De Rond (Eds.), Cooperative Strategy: Economic, Business, and Organizational Issue, pp. 324-340. Oxford: Oxford University Press.
[11] Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 10(3), 318- 340.
[12] Einemann, E. & Paradiso, M. (2004), "Digital cities and urban life: a framework for international benchmarking", Proceedings of the Winter International Symposium on Information and Communication Technologies, Cancun, Mexico.
[13] Fornell, C. (1992), "A national customer satisfaction barometer: the Swedish experience", Journal of Marketing, Vol. 56, pp. 6-21.
[14] Go¨tzl, I., Tanabe, M., Besselaar, P. & Ishida, T. (2002), "Telecities - digital cities network. Digital cities", Lecture Notes in Computer Science 2362, Springer-Verlag Berlin Heidelberg, and pp. 101-9.
[15] Golder, S. A., Wilkinson, D., & Huberman, B. A. (2007, June). ÔÇÿ-Rhythms of social interaction: Messaging within a massive online network--. In C. Steinfield, B. Pentland, M Journal.
[16] Hallowell, R. (1996), "The relationships of customer satisfaction, customer loyalty and profitability: an empirical study", International Journal of Service Industry Management, Vol. 7 No. 4, pp. 27-42.
[17] Heaphy, M. S. & Gruska, G.F. (1995), the Malcolm Baldrige National Quality Award: A Yardstick for Quality Growth, Addison Wesley Publishing Company, Reading, MA.
[18] Hivner, W., Hopkins, S. A. & Hopkins, W. E. (2003), "Facilitating, accelerating and sustaining the innovation diffusion process: an epidemic modeling approach", European Journal of Innovation Management, Vol. 6 No. 2, pp. 80-9.
[19] Hogg, T. & Adamic, L. (2004), "Enhancing reputation mechanisms via online social networks", Proceedings of the 5th ACM Conference on Electronic Commerce, EC-04, ACM Press, New York, NY, 17-20 May, pp. 236-7.
[20] Indrit Troshani, Bill Doolin, (2007) "Innovation diffusion: a stakeholder and social network view", European Journal of Innovation Management, Vol. 10 No: 2, pp.176 - 200
[21] Ishida, T. (2002), "Digital city Kyoto", Communications of the ACM, Vol. 45 No. 7, pp. 76-81.
[22] Kaplan, R.S. & Norton, D. P. (1996), Translating Strategy into Action: The Balanced Scorecard, Harvard Business School Press, and Boston, MA.
[23] Kaplan, R. S. & Norton, D. P. (2001), The Strategy-focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, Harvard Business School Press, Boston, MA.
[24] Kaplan, R. S. & Norton, D. P. (2004), Strategy Maps: Converting Intangible Assets into Tangible Outcomes, Harvard Business School Press, Boston, MA.
[25] Kim, H. M. (2002), "Ontologies for the semantic web: can social network analysis be used to develop them?", Proceedings of the Conference on Computational Analysis of Social and Organizational Systems (CASOS), Pittsburgh, PA, 21-23 June, available at: www.yorku.ca/hmkim/files/Kim02-CASOS-wcopyright.pdf
[26] Lara, R., Sung-Kook, H. & Holger, L. (2003), An Evaluation of Semantic Web Portals, Digital Enterprise Research Institute (DERI), Universita¨t Innsbruck, Innsbruck.
[27] Lelis, S., Kavassalis, P., Sairamesh, J., Haridi, S., Holmgren, F., Rafea, M. & Hatistamatiou, A. (1999), "Regularities in the formation and evolution of information cities", IST-1999-11337, Project funded by European Commission, Future and Emerging Technologies.
[28] Loiacono, E. T., Watson, R. T. & Goodhue, D. L. (2002), "WbQual: a measure of web site quality", in Evans, K. R. &Scheer, L. K. (Eds), Proceedings of the 2002 American Marketing Association Winter Educators- Conference: Marketing Theory and Applications, American Marketing Association, Chicago, IL, pp. 432-7.
[29] Metz, Sharon. September 2008. The Business Impact of Social Computing on the CRM Software Market. Gartner Research.
[30] Mihelis, G., Grigoroudis, E., Siskos, Y., Politis, Y. & Malandrakis, Y. (2001), "Customer satisfaction measurement in the private bank sector", European Journal of Operational Research, Vol. 130 No. 2, pp. 347-60.
[31] Muzzi, C. & Kautz, K. (2004), "Information and communication technologies diffusion in industrial districts", in Damsgaard, J. & Henriksen, H.Z. (Eds), Networked Information Technologies: Diffusion and Adoption, Kluwer Academic Publishers, Dordrecht.
[32] Oliver, R. (1989), "Processing of the satisfaction response in consumption: a suggested framework and research propositions", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 2, pp. 1-16.
[33] Rashed, J. (2001).Perception Antecedents and Their Impact on User Acceptance of Information Technology. The George Washington University, Government Information Quarterly Vol. 26, Issue 1, January 2009, Pages 128-136.
[34] Rogers, E. M. (1995), Diffusion of Innovations, the Free Press, New York, NY.
[35] Rousseau, D. J., Sitkin, S. B., Burt, R. S., & Camerer, C. "Not So Different After All: A Cross-Discipline View of Trust," The Academy of Management Review, July 1998, o\pp. 393-404.
[36] Rust, R. & Zahorik, A. (1993), "Customer satisfaction, customer retention and market share", Journal of Retailing, Vol. 69, pp. 193-215.
[37] Solomon, M. R. (1994), Consumer Behavior.,Allyn & Bacon, Boston, MA. Giese, J.L. & Cote, J. A. (2000), "Defining customer satisfaction", Academy of Marketing Science Review, Vol. 01, pp. 1-34.
[38] Sundén, J. (2003). Material Virtualities. New York: Peter Lang.
[39] Sure, Y., Maedche, A. & Staab, S. (2000), "Leveraging corporate skill knowledge - from ProPer to OntoProPer", in Mahling, D. & Reimer, U. (Eds), Proceedings of the 3rd International Conference on Practical Aspects of Knowledge Management (PAKM 2000), Basel, 20-31 October, available at: www.aifb.uni karlsruhe.de/WBS/Publ/2000/PAKM_ysuetal_2000. Pdf
[40] Tse, D. & Wilton, P. (1988), "Models of consumer satisfaction formation: an extension", Journal of Marketing Research, Vol. 25, pp. 204-12.
[41] Wang, Y. & Tang, T. 2001. An instrument for measuring customer satisfaction towards web sites that market digital products and services. Journal of Electronic Commerce Research, 2, 3, 1 - 28.
[42] Wellman, B. (1996), "For a social network analysis of computer networks: a sociological perspective on collaborative work and virtual community", Proceedings of the 1996 ACM SIGCPR/SIGMIS Conference on Computer Personnel Research, ACM Press, New York, NY, pp. 1-11.
[43] Wolfinbarger, Mary & Mary C. Gilly (2002), ".comQ: Conceptualizing, Measuring and Predicting e-Tail Quality," Working Paper, Report #02- 100, Boston, MA: Marketing Science Institute.
[44] Zeithaml, V. (2000), "Service quality, profitability, and the economic worth of customers: what we know and what we need to learn", Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 67-85.