Portfolio Simulation in GSM Cellular Telecommunication Industry for Company's Decision and Policies Making
The rising growth of the GSM cellular phone industry has tightening competition level between providers in making strategies enhancing the market shares in Indonesia. Tsel, as one of those companies, has to determine the proper strategy to sustain as well as improve the market share without reducing its operational income level. Portfolio simulation model is designed with a dynamic system approach. The result of this research is a recommendation to the company by optimizing its technological policies, services, and promotions. The tariff policies and the signal quality should not be the main focus because this company has had a large number of customers and a good infrastructural condition.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1060581Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1325
 O. Santos, S. P. (2002). Adding value to performance measurement by using system dynamics and multicriteria analysis.
 Merten, P. P, et al. (2006). System Dynamics Review (Volume 3). John Wiley & Sons, Ltd.
 Forrester, J. W. (1992). System dynamics, System thinking and Soft OR. International Journal of System Dynamics.
 Kelton, W.D., & Law, A.M. (2000). Simulation modelling and analysis. McGraw-Hill. 2000. Singapore.
 Rubinstein, R.Y., & Kroese, D.P., (2007). Simulation and The Monte Carlo Method (2nd ed). John Wiley & Sons, New Jersey.
 Sterman, J.D. (2000). Business dynamic: system thinking and modeling for complex world. The McGraw Hill Companies,Inc, USA.
 Barnes, J. (n.d.). System Dynamics and Its Use in Organization. Learning Organization Journal, no. 0342.511, p. 3