A Competitiveness Analysis of the Convention Tourism of China's Macao Special Administrative Region
This paper explored the use of Importance- Performance Analysis in assessing the competitiveness of China-s Macao Special Administrative Region as a city for international conventions. Determinants of destination choice for convention tourists are grouped under three factors, namely the convention factor, the city factor and the tourism factor. Attributes of these three factors were studied through a survey with the convention participants and exhibitors of Macao SAR. Results indicate that the city boasts of strong traditional tourist attractions and infrastructure, but is deficient in specialized convention experts and promotion mechanisms. A reflection on the findings suggests that an urban city such as the Macao SAR can co-develop its the convention and the traditional tourism for a synergistic effect. With proper planning and co-ordination, both areas of the city-s tourism industry will grow as they feed off each other.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1332352Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1251
 MSARG (2009). Fact sheet - Geography and population of Macao SAR, Macao SAR Government. Retrieved August 2009 from http://www.gov.mo/egi/Portal/rkw/public/view/area.jsp?id=22.
 CIA (2009). The world factbook - Macao, Central Intelligence Agency. Retrieved August 2009, from https://www.cia.gov/library/publications/the-worldfactbook/ geos/mc.html.
 DSEC (2009). Tourism statistics 2008, Macao Statistics and Census Service. Retrieved August 2009, from http://www.dsec.gov.mo/Statistic/TourismAndServices/TourismStatistics/ TourismStatistics2008Y-(1).aspx.
 GdGov (2009). Monthly statistics on tourism, Guangdong Provincial Government. Retrieved August 2009 from http://gdgov.visitgd.com/wxzl/lytj.
 CenStatd (2009). Hong Kong statistics, the Hong Kong Census and Statistics Department. Retrieved August 2009, from http://www.censtatd.gov.hk/hong_kong_statistics.
 DSEC (2009). Principal statistical indicators, Macao Statistics and Census Service. Retrieved August 2009, from http://www.dsec.gov.mo/index.asp?src=/english/indicator/e_piem_indicat or.html.
 IMF (2008). World economic outlook database 2008, International Monetary Fund. Retrieved August 2009 from http://www.imf.org/external/pubs/ft/weo/2008/02/weodata/download.aspx
 StatGoJp (2009). Japan statistical yearbook 2009, Statistics Bureau, Japan. Retrieved August 2009 from http://www.stat.go.jp/english/index.htm.
 ICCA (2009). Definition of "MICE", International Congress & Convention Association. Retrieved August 2009 from http://www.iccaworld.com/aeps/aeitem.cfm?aeid=29
 Crouch, G.I., & Ritchie, J.R. (1998). Convention site selection research: A review, conceptual model, and propositional framework, Journal of Convention and Exhibition Management, 1(1), 49-69.
 Breiter, D., & Milman, A. (2006). Attendees- needs and service priorities in a large convention center: Application of the importance-performance theory. Tourism Management, 27(6), 1364-1370.
 Upchurch, R.S., Jeong, G-H., Clements, C. & Jung, I. (1999) Meeting planners- perceptions of site selection characteristics: the case of Seoul, Korea, Journal of Convention and Exhibition Management, 2(1), 15-35.
 Oppermann, M. (1998), Perceptions of convention destinations: Largehalf versus small-half association meeting planners, Journal of Convention and Exhibition Management, 1(1), 35-48.
 Martilla, J.A., & James, J.C. (1977). Importance-performance analysis. Journal of Marketing, 41(1), 77-79.
 Wade, D.J., & Eagles, P.F. (2003). The use of importance-performance analysis and market segmentation for tourism management in parks and protected areas: An application to Tanzania-s National Parks. Journal of Ecotourism, 2(3), 196-212.
 Enright, M.J., & Newton, J. (2004). Tourism destination competitiveness: a quantitative approach. Tourism Management, 25(6), 777-788.
 Zhang, H.Q., Leung, V., & Qu, H. (2007). A refined model of factors affecting convention participation decision-making. Tourism Management, 28(4), 1123-1127.
 Weber, K. (2000). Meeting planners- perceptions of hotel-chain practices and benefits: An importance-performance analysis. The Cornell Hotel and Restaurant Administration Quarterly, 41(4), 32-38.
 Sampson, S.E., & Showalter, M.J. (1999). The performance-importance response function: observations and implications. The Service Industries Journal, 19(3), 1-25.
 Hudson, S., & Shephard, G.W.H. (1998). Measuring service quality at tourist destinations: An application of importance-performance analysis to an alpine ski resort. Journal of Travel and Tourism Marketing, 7(3), 61-77.
 Lee, M.J. & Back, K.J. (2007). Effects of destination image on meeting participation intentions: Empirical findings from a professional association and its annual convention. The Service Industries Journal, 27(1), 59-73.
 Braun, B. M., & Rungeling, B. (1992). The relative economic impact of convention and tourist visitors on a regional economy: A case study. International Journal of Hospitality Management, 11(1), 65-71.
 Getz, D., Anderson, D., & Sheehan, L. (1998). Roles, issues, and strategies for convention and visitors bureaux in destination planning and product development: A survey of Canadian Bureaux. Tourism Management, 19(4), 331-340.
 Smith, K. A., & Garnham, R. (2006). Distribution channels for convention tourism: Association conventions in Wellington, New Zealand. Journal of Convention and Event Tourism, 8(1), 1-30.