Acceptance of Mobile Learning: a Respecification and Validation of Information System Success

Authors: Chin-Cheh Yi, Pei-Wen Liao, Chin-Feng Huang, I-Hui Hwang

Abstract:

With the proliferation of mobile computing technology, mobile learning (m-learning) will play a vital role in the rapidly growing electronic learning market. However, the acceptance of m-learning by individuals is critical to the successful implementation of m-learning systems. Thus, there is a need to research the factors that affect users- intention to use m-learning. Based on an updated information system (IS) success model, data collected from 350 respondents in Taiwan were tested against the research model using the structural equation modeling approach. The data collected by questionnaire were analyzed to check the validity of constructs. Then hypotheses describing the relationships between the identified constructs and users- satisfaction were formulated and tested.

Keywords: m-learning, information system success, users' satisfaction, perceived value.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1058071

References:

[1] P. Rosman, "M-learning-as a paradigm of new forms in education," E+M Ekonomie a Management, vol. 1, pp. 119-125, 2008.
[2] L. Low and M. O'connell. (2007, March). Learner-centric design of digital mobile learning.
[Online]. Available: https://olt.qut.edu.au/udf/ OLT2006/gen/static/papers/Low_OLT2006_ paper.pdf/.
[3] S. E. Prokesch, "Unleasing the Power of Learning: An Interview with British Petroleum's John Browne," Harvard Business Review, pp. 5-20, September 1997.
[4] D. Zang, "Virtual Mentor and The Lab System-Toward Building an Interactive, Personalized, and Intelligent Elearning Environment," Journal of Computer Information Systems, vol. 44, no. 3, pp. 35-43, Spring 2004.
[5] W. H. DeLone and E. R. McLean, "Information systems success: the quest for the dependent variable,- Information Systems Research, vol. 3, no. 1, pp. 60-95, Mar 1992.
[6] W. H. DeLone and E .R. McLean, "The DeLone and McLean model of information systems success: a ten-year update," Journal of Management Information Systems, vol. 19, no. 4, pp.9-30, Spring 2003.
[7] C. Liu and K. P. Arnett, ÔÇÿExploring the factors associated with Web site success in the context of electronic commerce," Information & Management, vol. 38, no. 1, pp. 23-33, October 2000.
[8] T. S. H. Teo, and W. Y. Choo, "Assessing the impact of using the Internet for competitive intelligence," Information & Management, vol. 39, no. 1, pp. 67-83, November 2001.
[9] J. W. Palmer, "Web site usability, design, and performance metrics," Information Systems Research, vol. 13, no. 2, pp. 151-167, Jun 2002.
[10] P. Bharati, "People and Information Matter: Task Support Satisfaction from the Other Side," Journal of Computer Information Systems, vol. 43, no. 2, pp. 93-102, Winter 2002.
[11] P. B. Seddon, "A respecification and extension of the DeLone and McLean model of IS success," Information Systems Research, vol. 8, no. 3, pp. 240-253, Sep 1997.
[12] G. Casella, G. Costagliola, F. Ferrucci, G. Polese and G. Scanniello, "A SCORM Thin Client Architecture for E-Learning Systems Based on Web Services," International Journal of Distance Education Technologies, vol. 5, no. 1, pp.19-35, Jan-Mar 2007.
[13] T. McGill, V. Hobbs and J. Klobas, "User-developed applications and information systems success: a test of DeLone and McLean-s Model," Information Resources Management Journal, vol. 16, no. 1, pp. 24-45, Jan-Mar 2003.
[14] M. K. Gyeung and M. O. Soo, "An exploratory study of factors influencing m-learning success," The Journal of Computer Information Systems, vol. 46, no. 1, pp. 92-97, Fall 2005.
[15] P. K. Hellier, G. M. Geursen, R. A. Carr and J. A. Rickard, "Customer repurchase intention: a general structural equation model," European Journal of Marketing, vol. 37,no. 11/12, pp. 1762-1800, 2003.
[16] S. Durvasula, S. Lysonski, S. C. Mehta and B. P. Tang, "Forging relationships with services: the antecedents that have an impact on behavioural outcomes in the life insurance industry," Journal of Financial Services Marketing, vol. 8, no. 4, pp. 314-326, Jun 2004.
[17] B. R. Lewis and M. Soureli, "The antecedents of consumer loyalty in retail banking," Journal of Consumer Behaviour, vol. 5, no. 1, pp. 15-31, Jan/Feb 2006.
[18] J. J. Cronin, M. K. Brady and G. T. M. Hult, "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments," Journal of Retailing, vol. 76, no. 2, pp. 193-218, Summer 2000.
[19] R. E. Anderson and S. S. Srinivasan, "E-satisfaction and e-loyalty: a contingency framework," Psychology & Marketing, vol. 20, no.2, pp. 123-138, Feb 2003.
[20] A. Parasuraman and D. Grewal, "The impact of technology on the quality-value-loyalty chain: a research agenda," Journal of the Academy of Marketing Science, vol. 28, no.1, pp. 168-174, January 2000.
[21] Z. Yang and R. T. Peterson, "Customer perceived value, satisfaction, and loyalty: the role of switching costs," Psychology & Marketing, vol. 21, no. 10, pp. 799-822, Oct 2004.
[22] A. Caruana and N. Fenech, "The effect of perceived value and overall satisfaction on loyalty: a study among dental patients," Journal of Medical Marketing, vol. 5, no.3, pp. 245-255, Jul 2005.
[23] H. H. Lin and Y. S. Wang, "An examination of the determinants of customer loyalty in mobile commerce contexts," Information & Management, vol. 43, no. 3, pp. 271-282, April 2006.
[24] J. M. Carpenter and A. Fairhurst, "Consumer shopping value, satisfaction, and loyalty for retail apparel brands," Journal of Fashion Marketing and Management, vol. 9, no. 3, pp. 256-269, 2005.
[25] J. T. Hair, R. E. Anderson, R. L. Tatham and W. C. Black, Multivariate Data Analysis with Readings, 3rd edn. Macmillan, New York, NY, USA. 1992.
[26] Y. S. Wang, "Assessing e-commerce systems success: a respecification and validation of the DeLone and McLean model of IS success," Information Systems Journal, vol. 18, no. 5, 529-557, Sep 2008.