Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 31103
A Study on the Attractiveness of Heavy Duty Motorcycle

Authors: Kaishuan Shen, Pan Changyu, Yuhsiang Lu, Zongshao Liu, Chishxsin Chuang, Minyuan Ma


The culture of riding heavy motorcycles originates from advanced countries and mainly comes from Europe, North America, and Japan. Heavy duty motorcycle riders are different from people who view motorcycles as a convenient mean of transportation. They regard riding them as a kind of enjoyment and high-level taste. The activities of riding heavy duty motorcycles have formes a distinctive landscape in domestic land in Taiwan. Previous studies which explored motorcycle culture in Taiwan still focused on the objects of motorcycle engine displacement under 50 cc.. The study aims to study the heavy duty motorcycles of engine displacement over 550 cc. and explores where their attractiveness is. For finding the attractiveness of heavy duty motorcycle, the study chooses Miryoku Engineering (Preference-Based Design) approach. Two steps are adopted to proceed the research. First, through arranging the letters obtained from interviewing experts, EGM (The Evaluation Grid Method) was applied to find out the structure of attractiveness. The attractive styles are eye-dazzling, leisure, classic, and racing competitive styles. Secondarily, Quantification Theory Type I analysis was adopted as a tool for analyzing the importance of attractiveness. The relationship between style and attractive parts was also discussed. The results could contribute to the design and research development of heavy duty motorcycle industry in Taiwan.

Keywords: Evaluation, attractiveness, heavy dutymotorcycle, miryoku engineering

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1571


[1] Miryoku Engineering Forum, 1992, Miryoku Engineering. Kaibundo.(Japanese)
[2] Kelly, G. A (1955). The psychology of personal constructs. 2 volumes, New York: Norton.
[3] Junichiro Sanui, 1996, Visualization of users' requirements: Introduction of the Evaluation Grid Method. Proceedings of the 3rd Design & Decision Support Systems in Architecture & Urban Planning Conference, Vol.1, pp.365-374.
[4] C. Hayashi, 1950, On the Quantification of Qualitative Data from the Mathematico-Statistical Point of view, Annals of the Institute of Statistical Mathematics, Vol. 2.
[5] C. Iwabuchi, et. al, 2001, Data Management and Analysis by Yourself, Japan: Humura publishing, pp180-185.
[6] K. Sugiyama, et. al, 1996, The basic for Survey and Analysis by Excel, Japan: Kaibundo publishing, pp.51-62.
[7] M. Minyuan, 1996, A study on the attractiveness of wedding dress, Cheng Kung University, Tainan.