Creative Teaching of New Product Development to Operations Managers
New Product Development (NPD) has got its roots on an Engineering background. Thus, one might wonder about the interest, opportunity, contents and delivery process, if students from soft sciences were involved. This paper addressed «What to teach?» and «How to do it?», as the preliminary research questions that originated the introduced propositions. The curriculum-developer model that was purposefully chosen to adapt the coursebook by pursuing macro/micro strategies was found significant by an exploratory qualitative case study. Moreover, learning was developed and value created by implementing the institutional curriculum through a creative, hands-on, experiencing, problem-solving, problem-based but organized teamwork approach. Product design of an orange squeezer complying with ill-defined requirements, including drafts, sketches, prototypes, CAD simulations and a business plan, plus a website, written reports and presentations were the deliverables that confirmed an innovative contribution towards research and practice of teaching and learning of engineering subjects to non-specialist operations managers candidates.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1088232Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2065
 IBS, "MMST website: http://goo.gl/jnb1eb". (Accessed 29th August 2013).
 W. McMullan and W. Long, "Entrepreneurship education in the nineties," Journal of Business Venturing, vol. 2(3), pp. 261-275, 1987.
 K. Vesper and W. McMullan, "Entrepreneurship: Today Courses, Tomorrow Degrees?" Entrepreneurship: Theory & Practice, vol. 13(1), pp. 7-13, 1988.
 P. Robinson and M. Haynes, "Entrepreneurship Education in America's Major Universities," Entrepreneurship: Theory & Practice, vol. 15(3), pp. 41-52, 1991.
 Z. Deng, "Revisiting Curriculum Potential," Curriculum Inquiry, vol. 41(5), pp. 538-559, 2011.
 R. Lima, D. Mesquita, M. Amorim, G. Jonker and M. Flores, "An Analysis of Knowledge Areas in Industrial Engineering and Management Curriculum," International Journal of Industrial Engineering and Management, vol. 3(2), pp. 75-82, 2012.
 C. Jones and J. English, "A contemporary approach to entrepreneurship education," Education + Training, vol. 46 (8/9,), pp.416 - 423, 2004.
 S. Shawer, "Classroom-level curriculum development: EFL teachers as curriculum-developers, curriculum-makers and curriculumtransmitters," Teaching and Teacher Education, 26(2), pp. 173-184, 2010.
 S. Marín, R. Torres, F. García, S. Vázquez, E. Vargas and V. Ayala, "Planning a Master’s Level Curriculum According to Career Space Recommendations Using Concept Mapping Techniques," International Journal of Technology and Design Education, vol. 16, pp. 237–252, 2006.
 P. Maló, J. Sarraipa, R. Jardim-Gonçalves, and A. Steiger-Garção, "A Training Curriculum in Collaboration for Engineering Management," in IEMC Europe 2008, FCT/UNL, Lisboa, 2008.
 M. Steffen and D. May, "The Industrial Engineering Laboratory," in IEEE, Global Engineering Education Conference (EDUCON), TU Dortmund University, Dortmund, 2012.
 J. Schmidt, J. Scoper and T. Facca, "Creativity In The Entrepreneurship Classroom," Journal of Entrepreneurship Education, vol. 15, 123-131, 2012
 P. Blumenfeld, E. Soloway, R. Marx, J. Krajcik, M. Guzdial and A. Palincsar, "Motivating Project-Based Learning: Sustaining the Doing, Supporting the Learning," Educational Psychologist, vol. 26(3-4), pp. 369-398, 1991. 2 The MMST is part of the school accreditation process with the AACSB.
 E. Towers, J. Siminovitch, Y. Zastavker, "Students Perceptions Of The Engineering Profession And Implications For Interest In The Field," in 41st ASEE/IEEE Frontiers in Education Conference, 2011.
 A. Silva, E. Henriques and A. Carvalho, "Creativity enhancement in a product development course through entrepreneurship learning and intellectual property awareness," European Journal of Engineering Education, vol. 34(1), pp. 63-75, 2009.
 M. Edwards, L. Sanchez-Ruiz, E. Tovar-Caro and E. Ballester-Sarrias, "Engineering students' perceptions of innovation and entrepreneurship competences," in 39th ASEE/IEEE Frontiers in Education Conference, 2009.
 J. Snyder, F. Bolin and K. Zumwalt, "Curriculum implementation," in Handbook Of Research On Curriculum, P. Jackson, Ed., New York: Macmillan, pp. 402–435, 1992.
 E. Rasmussen and R. Sørheim, "Action-Based Entrepreneurship Education," Technovation, vol. 26, pp. 185–194, 2006.
 V. Zeithaml, A. Parasuraman and L. Berry, Problems and strategies in services marketing," Journal of Marketing, vol. 49, pp. 33-46, 1985.
 V. Zeithaml, L. Berry and A. Parasuraman, "Comunication and control processes in the delivery of service quality," Journal of Marketing, vol. 52, pp. 35-48, 1988.
 K. Ulrich and S. Eppinger, Product design and development, New York, McGraw-Hill/Irwin, 2012.
 DNP-FUC, "FUC website: http://goo.gl/7hwPU2". (Accessed 29th August 2013).
 M. Prince and R. Felder, "The many faces of inductive teaching and learning," Journal of College Science Teaching, vol. 36(5), pp. 14-20, 2007.
 A. Restolho, D. Bárbara, E. Ferreira, M. Madeira, P. Rodrigues and T. Ponte, "DNP Final report - Orange Squeezer", in MMST, ISCTEIUL2013.
 AACSB, "AACSB website: http://www.aacsb.edu/". (Accessed 29th August 2013).
 V. Leandro, "Benchmarking do ensino da gestão das operações na UE - O caso do MGST", MSc Thesis, ISCTE - IUL/IBS, Portugal, 2013.
 EdUniversal, "Best Masters Ranking inEngineering and Project Management (2012-3)", website: http://www.best-masters.com/rankingmaster- engineering-and-project-management-in-western-europe.html, 2012. (Accessed 29th August 2013).