Determinants of Consumer Choice for Online Travel Shopping Sites: A Confirmatory Analysis

Authors: Yu-Min Wang

Abstract:

This study attempts to validate the consumer-oriented criteria list, developed by Wang et al. (2010), for selecting online travel shopping sites. Based on a sample of 985 respondents, confirmatory factor analysis was employed to test the factor structure and assess the reliability and validity of the list. The results support the list developed by Wang et al. (2010) and claim the list can be further used to analyze, explain, and understand consumer behaviors about online travel shopping.

Keywords: Online travel agency, online travel shopping sites, confirmatory analysis.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1335126

References:

[1] D. J. Kim, W. G. Kim, and J. S. Han, "A perceptual mapping of online travel agencies and preference attributes," Tourism Management, vol. 28, pp. 591-603, 2007.
[2] Y. M. Wang, S. H. Cheng, C. L. Hsiao, "Analyzing the critical factors affecting consumer selection of online travel agencies from the dual-channel viewpoint," in 2010 International Conference on Innovation & Management.
[3] W. J. Doll, W. Xia, and G. Torkzadeh, "A confirmatory factor analysis of the end-user computing satisfaction instrument," MIS Quarterly, vol. 18, no.4, pp. 453-461, 1994.
[4] J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis, Pearson. 7th ed, 2010.
[5] Y. Yoon, D. Gursoy, and J. S. Chen, "Validating a tourism development theory with structural equation modeling," Tourism Management, vol. 22, pp. 363-372, 2001.