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Barriers and Conflicts in Relationships of Small Firms – Insights from Central Europe
Authors: Maciej Mitręga
Abstract:This paper contributes to our knowledge about buyerseller relations by identifying barriers and conflict situations associated with maintaining and developing durable business relationships by small companies. The contribution of prior studies with regard to negative aspects of marketing relationships is presented in the first section. The international research results are discussed with regard to the existing conceptualizations and main research implications identified at the end.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1083163Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 921
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