Senior Citizens- Satisfaction on Continuing Education

Authors: Cheng Fang Hsu, Shinn-Jong Lin

Abstract:

This research is to explore the satisfaction for senior citizens on continuing education in Taiwan. The purpose of this research aims at the difference on teacher-s teaching, personal relationship, learning result, materials and environment. Through different sexual and living area as the background variables, a questionnaire is adopted as the methodology in this research. Three results are found in this research. In overall, senior citizens taking continuing education put the most important attention on personal relationship but materials and leaning environment put the least. There is a significant difference on personal relationship, teacher-s teaching and research result between different sexes. Female senior citizens attach more importance to teacher-s teaching and learning results but male senior citizens value on personal relationship. Another significant difference is shown on teacher-s teaching and personal relationship because of senior citizens living area. Urban senior citizens put importance on personal relationship and rural senior citizens respect teacher-s teaching more.

Keywords: Learning satisfaction, continuing education, seniorcitizens.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1079124

References:

[1] Asthana, A., and Biggs, L. (2007), "Students pay more but receive less", The Observer, No.11 February.
[2] Armstrong, K., Micco, E., Carney, A., Stopfer, J., and Putt, M. (2005), "Racial differences in the use of BRCA1/2 testing among women with a family history of breast or ovarian cancer", JAMA, Vol. 293 No.14, pp.1729-36.
[3] Blackmore, J., Douglas, A., and Barnes, B. (2006), "Measuring student satisfaction at a UK university", Journal for Quality Assurance in Education, Vol. 14 No.3, pp.251-67.
[4] Boulding, W., Staelin, R., Ehret, M., and Johnston, W.J. (2005), "A customer relationship management roadmap: what is known, potential pitfalls, and where to go", Journal of Marketing, Vol. 69 No.4, pp.155-67.
[5] Cadotte, E.R., and Turgeon, N. (1988), "Dissatisfiers and satisfiers: suggestions for consumer complaints and compliments", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, Vol. 1 pp.74-9.
[6] Chaudhry, A.S. (1993), "Development and implementation of an in-house continuing education program in an academic library", Education for Information, Vol. 11 No.1, pp.47-56.
[7] Chien, T.K., Su, C.H., and Su, C.T. (2002), "Implementation of a customer satisfaction program: a case study", Industrial Management & Data Systems, Vol. 102 No.5/6, pp.252-9.
[8] Cronin, J.J. Jr, and Taylor, S.A. (1992), "Measuring service quality: a re-examination and extension", Journal of Marketing, Vol. 56 No.July, pp.55-68.
[9] Dale, B.G. (2003), "Managing Quality", 4th ed., Blackwell Publishing, Oxford.
[10] Devellis, R. F., (2003), "Scale development: Theory and applications", 2nd ed. Thousand Oaks, CA: Sage Publications.
[11] Guolla, M. (1999), "Assessing the teaching quality to student satisfaction relationship: applied customer satisfaction research in the classroom", Journal of Marketing Theory and Practice, Vol. 7 No.3, pp.87-97.
[12] Hill, F.M. (1995), "Managing service quality in higher education: the role of the student as primary consumer", Quality Assurance in Education, Vol. 3 No.3, pp.10-21.
[13] Hoisington, S., Naumann, E. (2003), "The loyalty elephant", Quality Progress, No.February, pp.33-41.
[14] Javis, P. (1983), "Adult and Continuing Education: Theory and Practice", Croom Helm, London.
[15] Werner Kaiser. (1958), "Zur vorgeschichtlichen Bedeutung von Hierakonpolis". Mdaik 16 (1958). 183-192.
[16] Lee, H., Lee, Y., and Yoo, D. (2000), "The determinants of perceived service quality and its relationship with satisfaction", Journal of Services Marketing, Vol. 14 No.3, pp.217-31.
[17] Rogers, A. (1986), "Teaching Adults", Open University, Milton Keynes.
[18] Wilkinson, J., and Murray, C. (1988), "Continuing education for librarianship: who benefits and why?", Canadian Library Journal, Vol. 45 No.1, pp.42-6.
[19] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985),"A Conceptual Model of Service Quality and its Implications for Future Research", Journal of Marketing, 49, pp. 41-50.
[20] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985), "Quality Counts in Service, Too", Business Horizons, (May/June). pp 47.
[21] Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1988), "SERVQUAL: a multiple item scale for measuring customer perceptions of service quality", Journal of Retailing, 64(1), pp. 12-37.
[22] Wittel, N. L. and Edvardsson, B., (2004), "The role of satisfiers and dissatisfiers in the service encounter", Proceedings of the 7th Quality Management and Organisational Development Conference, Monterrey, Mexico.
[23] Wright, T., and Ngan, P. (2004), "A New Social Contract: From Targets to Rights In Public Services", Fabian Society, London.
[24] Zeithaml, V.A., and Bitner, M.J. (2000), "Services Marketing: Integrating Customer Focus Across the Firm", 2nd ed., McGraw-Hill, Boston, MA.