Motivation and Expectation of Developers on Green Construction: A Conceptual View
Social cognitive theory explains the power to inaugurate change is determined by the mutual influence of personal proclivity and social factors which will shape ones- motivations and expectations. In construction industry, green concept offers an opportunity to leave a lighter footprint on the environment. This opportunity, however, has not been fully grasped by many countries. As such, venturing into green construction for many practitioners would be their maiden experience. Decision to venture into new practice such as green construction will be influenced by certain drivers. This paper explores these drivers which is further expanded into motivational factors and later becomes the platform upon which expectation for green construction stands. This theoretical concept of motivation and expectations, which is adapted from social cognitive theory, focus on developers- view because of their crucial role in green application. This conceptual framework, which serves as the basis for further research, will benefit the industry as it elucidate cognitive angles to attract more new entrants to green business.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1077573Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 3738
 L.Y. Shen and H. Yao "Improving Environmental Performance by means of Empowerment of Contractors," Management of Environmental Quality, vol. 17, no. 3, pp. 242 - 254, 2006.
 L.B. Robichaud and V.S. Anantatmula "Greening Project Management Practices for Sustainable Construction," Journal of Management in Engineering, vol. 27, no. 1, pp 48 - 57. Jan. 2011.
 N.Zainul Abidin "Investigating the Awareness and Application of Sustainable Construction Concept by Malaysian Developers," Habitat International, vol. 34, no. 4, pp. 421 - 42, Oct. 2010.
 C. Du Plessis, "A Strategic Framework for Sustainable Construction in Developing Countries," Construction Management and Economics, vol. 25, no. 1, pp. 67 - 76, Jan. 2007.
 A. Bandura, Social cognitive theory. In R. Vasta (Ed.), Annals of child development. Vol. 6. Six theories of child development Greenwich, CT: JAI Press, 1989, pp. 1-60.
 A. Bandura, "Social Cognitive Theory: An Agentic Perspective," Annual Renew of Psychology, vol. 52, pp. 1 - 26, Feb. 2001.
 C.J. Kibert, J. Sendzimir, and G.B. Guy, (Eds.) Construction Ecology Nature as the Basis for Green Buildings. London: Spon Press, 2002, pp. 1 - 20.
 P. Wu, and S.P. Low, "Project Management and Green Buildings: Lessons from the Rating Systems," Journal of Professional Issues in Engineering Education & Practice, vol. 136, no. 2, pp. 64 - 70, April 2010.
 A.R. Lapinski, M.J. Horman, and D.R. Riley, "Lean Processes for Sustainable Project Delivery," Journal of Construction Engineering and Management, vol. 132, no. 10, pp. 1083 - 1091, Oct. 2006.
 Urbecon Bulletin Aug. 2008. "Building Green: Financial Costs and Benefits. SGS Economic and Planning," Retrieve from http://www.sgsep.com.au/system/files/Urbecon_Aug%2008(Web).pdf, . (accessed 15 January 2013).
 Z. Majdalani, M. Ajam, and T. Mezher, "Sustainability in the Construction Industry: A Lebanese Case Study," Construction Innovation, vol. 6, no. 1, pp. 33 - 46, 2006.
 M. Pitt, M. Tucker, M. Riley, and J. Longden, "Towards Sustainable Construction: Promotion and Best Practices," Construction Innovation, vol. 9, no. 2, pp. 201 - 224, 2009.
 N. T. Feather, (Ed.) Expectations and Actions: Expectancy-Value Models in Psychology New Jersey: Laurence Erlbaum Associates, 1982, pp. 1-275.
 J.E. Maddux, Expectancies and the Social-Cognitive Perspective: Basic Principles, Processes, and Variables. In I. Kirsch (Ed.), How Expectancies Shape Experience. Washington DC: American Psychological Association, 1999, ch. 2.
 J.W. Atkinson, An Introduction to Motivation. New Jersey: D. Van Nostrand Company, 1964.
 P. Gorman, Motivation and Emotion. London: Routledge, 2004.
 M.Y. Leung, and H.K.L Chan, "Antecedents of Commitment in Construction Management," Construction Management and Economics, vol. 25, no. 2, pp. 113-127, Feb. 2007.
 T. H├ñkkinen, and K. Belloni, "Barriers and Drivers for Sustainable Building," Building Research and Information, vol. 39, no. 3, pp. 239 - 255, April 2011.
 J. Yudelson, Green Building Through Integrated Design. New York : McGraw Hill, 2009, pp. 44-143
 A.R. Pearce, "Sustainable Capital Projects: Leapfrogging the First Cost Barrier," Civil Engineering and Environmental System, vol. 25, no. 4, pp, 291 - 300, 2008.
 M.A Rodriguez, J.E. Ricart, and P. Sanchez, "Sustainable Development and the Sustainability of Competitive Advantage: A Dynamic and Sustainable View of the Firm," Creativity and Information Management, vol. 11, no. 3, pp. 135 - 146, Sept. 2002.
 D. Langdon, "The cost & benefit of achieving green buildings," Davis Langdon and Seah International, Sydney, Australia, 2007.
 USGBC, 2011. Green Building Incentives Strategy. Retrieve from http://www.usgbc.org/DisplayPage.aspx?CMSPageID=2078. (accessed 17 January 2013).
 L. Bertrand, "How Can Developers Harvest the Benefits of Green Building While Reducing The Risk and Cost of Green Building Accreditation," Conference on Sustainable Building South East Asia, Malaysia, 4-6th May 2010.
 R. Ries, M.M. Bilec, N.M. Gokhan, and K.L.S Needy, "The Economic Benefits of Green Buildings: A Comprehensive Case Study," The Engineering Economist, vol. 51, no. 3, pp. 259-295, 2006.
 E.H.W. Chan, Q.K. Qian, and P.T.I. Lam, "The Market for Green Building in Developed Asian Cities ÔÇö The Perspectives of Building Designers," Energy Policy. vol. 37, no. 8, pp. 3061 - 3070, Aug. 2009.
 L.F. Matthiessen, and P. Morris, 2004. Costing Green: A Comprehensive Cost Database and Budgeting Methodology. Davis Langdon. Retrieved from http://www.davislangdon.com/ upload/images/publications/USA/2004%20Costing%20Green%20Comp rehensive%20Cost%20Database.pdf, . (accessed 17 January 2013).
 T. Jones, Y.W. Shan, and P.M Goodrum, "An Investigation of Corporate Approaches To Sustainability In The Us Engineering And Construction Industry," Construction Management And Economics, vol. 28, no. 9, pp. 971 - 983, Sept. 2010.
 C.J. Kibert, Sustainable Construction; Green Building Design and Delivery (Second Edition). New York : John Wiley and Sons, 2007.
 K.A.M. Kamar and Z.A Hamid. Sustainable Construction of Green Building: The case of Malaysia. In C.A. Brebbia (Ed.). Sustainability Today. Southampton, UK: WIT Press. 2012, pp. 15 - 23.
 K.H. Aliman, (2012, October 12). Focus: Where Are We In Sustainable Rankings? New Straits Time. Retrieve from http://www.nst.com.my (accessed 15 January 2013).
 SURIA 1000 (2007), "SURIA for Developers", available at: http://www.ptm.org.my/bipv/SDP.htm (accessed 23 July 2007).
 PwC Alert (2010), "Green Tax Incentives for a Sustainable Malaysia", Issue no 86, Oct., http://www.pwc.com (accessed 05 January 2012)
 GBI (2012). List of Certified Buildings. http://www/greenbuildingindex.org , (accessed 20 February 2012).
 N. Zainul Abidin, N. Yusof, A.A.E., Othman, "Enablers and Challenges of a Sustainable Housing Industry in Malaysia," Construction Innovation: Information, Process and Management. vol. 13, no. 1, pp. 10 - 25, 2013.
 J.W. Creswell, Research Design: Qualitative, Quantitative and Mixed Methods Approaches. 2nd Ed., California: Thousand Oaks, SAGE Publications, 2003.