Possibilities for Testing User Experience and User Interface Design on Mobile Devices
Authors: J. Berčík, A. Mravcová, J. Gálová, K. Neomániová
In an era when everything is increasingly digital, consumers are always looking for new options in solutions to their everyday needs. In this context, mobile apps are developing at an exponential pace. One of the fastest growing segments of mobile technologies is, obviously, e-commerce. It can be predicted that mobile commerce will record nearly three times the global growth of e-commerce across all platforms, which indicates its importance in the given segment. The current coronavirus pandemic is also changing many of the existing paradigms both socially, economically, and technologically, which has a major impact on changing consumer behavior and the emphasis on simplification and clarity of mobile solutions. This is the area that User Experience (UX) and User Interface (UI) designers deal with. Their task is to design a sufficiently attractive and interesting solution that will be available on all mobile devices and at the same time will be easy enough for the customer/visitor to get to the destination or to get the necessary information in a few clicks. The basis for changes in UX design can now be obtained not only through online analytical tools, but also through neuromarketing, especially in the case of mobile devices. The paper highlights possibilities for testing UX design applications on mobile devices using a special platform that combines a stationary eye camera (eye tracking) and facial analysis (facial coding).
Keywords: Emotions, mobile design, user experience, visual attention.Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 361
 S.M. Urbano Mateos, What is the role of the mobile platform in ecommerce. Available at: https://www.actualidadecommerce.com/sk/rol-la-plataforma-movil-ecommerce/
 Interactive advertising bureau Slovakia. Slovak internet traffic in 2020. Available at: https://www.iabslovakia.sk/iabmonitor/navstevnost-slovenskeho-internetu-v-roku-2020/
 R. Goel, E-commerce. London: New Age International, 2007.
 B.R. Smith, V. Chatfield, O. Uemura, IBM @server iSeries e-business handbook: A V5R1 technology and product reference. Redbooks, 2001, 380 p. Available at: http://www.redbooks.ibm.com/redbooks/pdfs/sg246711.pdf
 Z. Qin, Introduction to e-commerce. Beijing: Tsinghua University Press, 2009.
 J. Coppel, “E-Commerce: impacts and policy challenges,“ in OECD Economics Department Working Papers, 2000, No. 252, 2000.
 P. Omonedo, P. Bocij, “e-commerce versus m-commerce: where is the dividing line?,” International Journal of Economics and Management Engineering, International Scholarly and Scientific Research & Innovation, vol. 8, no. 11, pp. 3625–3630, 2014.
 M. Eastin, “Diffusion of e-commerce: an analysis of the adoption of four e-commerce Activities,” Telematics and Informatics, vol. 19, no. 3, pp. 251–267, 2002.
 H. Wang, Q. Xu, “Improving m-commerce through enterprise mobility,” in ICMECG '12: Proceedings of the 2012 International Conference on Management of e-Commerce and e-Government, 2012 pp. 211–215.
 I. Clarke III, “Emerging value propositions for m-commerce,” Journal of Business Strategies, vol. 25, no. 2, pp. 41–57, 2008.
 C. Xin, “M-commerce development and challenges facing,” in IITA International Conference on Services Science, Management and Engineering, 2009, pp. 229–232.
 C. Xin, “Technology and challenges of m-commerce,” in International Conference on Environmental Science and Information Application Technology, 2009, pp. 518–521.
 W. Huang, L.Y. Qi, L.H. Dong, Dong, L.H, “Business models and implementations of m-commerce,” in Case Studies and Future Research Issues, 2006, pp. 3637–3640.
 M. Khalifa, K.N. Shen, “Drivers for transactional B2C m-commerce adoption: extended theory of planned behavior,” Journal of Computer Information Systems, vol. 48, no. 3, pp. 111–117, 2008.
 S.Y. Hung, C.Y. Ku, C.M. Chang, “Critical factors of WAP services adoption: an empirical study,” Electronic Commerce Research and Applications, vol. 2, no. 1, pp. 42–60, 2003.
 X. Li, G. Autran, G., “Implementing a mobile agent platform for m-commerce,” in 33rd Annual IEEE International Computer Software and Applications Conference COMPSAC, 2009, pp. 40–45.
 R. Tiwari, S. Buse, The mobile commerce prospects: a strategic analysis of opportunities in the banking sector. Hamburg: Hamburg University Press, 2007
 F. Buellingen, M. Woerter, “Development perspectives, firm strategies and applications in mobile commerce,” Journal of Business Research, vol. 57, no. 12, pp. 1402–1408, 2004.
 S.S. Chan, X. Fang, J. Brzezinski, Y. Zhou, S. Xu, J. Lam, “Usability for mobile commerce across multiple form factors,” Journal of Electronic Commerce Research, vol. 3, no. 3, pp. 187–199, 2002.
 I. Sandhya, Suchithra, “User interface design in e-commerce website,” Imperial Journal of Interdisciplinary Research, vol. 3, pp. 2454-1362, 2017.
 O.A. Supriadi, “User interface design of mobile-based commerce,” in IOP Conference Series: Materials Science and Engineering, 2019, 662(2): 022047.
 V. Venkatesh, V. Ramesh, A.P. Massey, “Understanding usability in mobile commerce,” Communications of the ACM, vol. 46, no. 12, pp. 53-56, 2003.
 Z. Ahmad, R. Ibrahim, “Mobile commerce (m-commerce) interface design: a review of literature,” IOSR Journal of Computer Engineering, vol. 19, no. 03, pp. 66-70.
 D. A. Norman, The invisible computer: why good products can fail, the personal computer is so complex, and information appliances are the solution. MIT Press, 1999.
 M. Hassenzahl, “User experience (UX): Towards an experiential perspective on product quality,” in Proceedings of the 20th International Conference Association Francophone d’Interaction Homme-Machine – IHM ’08, Metz, 2008, pp. 11–15.
 R. Hartson, P. Pyla, The UX book: process and guidelines for ensuring a quality user experience. Burlington: Morgan Kaufmann, 2012.
 M. Lilley, A. Pyper, J. Rawska, “Applying user experience techniques to the design of a programme site,” in European Conference on e-Learning, Academic Conferences International Limited, Oct 2020, p.291.
 V. Kompaniets, A. Lyz, A. Kazanskaya, A., “An empirical study of goal setting in UX/UI-design,” in 14th IEEE International Conference on Application of Information and Communication Technologies, AICT2020 – Proceedings, 2020.
 A. K. Pradeep, The buying brain: secrets for selling to the subconscious mind. Hoboken: John Wiley, 2010.
 A. Bojko, A. Stephenson, It’s all in the eye of the user: how eye tracking can help answer usability questions. User experience, Spring 2005. Available at: https://uxpamagazine.org/wp-content/uploads/sites/8/2005/05/Eye-tracking.pdf
 J.H. Goldberg, M.J. Stimson, M. Lewenstein, N. Scott, A.M. Wichansky, “Eye tracking in web search tasks: design implications,” in Proceedings of the Eye Tracking Research & Application Symposium ETRA, New Orleans, 2002, pp. 51-58.
 J.D. Velásquez, “Combining eye-tracking technologies with web usage mining for identifying website key objects,” Engineering Applications of Artificial Intelligence, vol. 26, pp. 1469-1478, 2013.
 A.E. Lyz, V.S. Kompaniets, “Eyetracking as a method for evaluating user interfaces,” in Proceedings of the International Scientific and Practical Conference “New problems of technical sciences and ways to solve them": Collection of articles on the results, Orenburg, 2017, pp. 31–33.
 J. Berčík, J. Rybanská, Methods used in neuromarketing. Sensory and aroma marketing. Wageningen: Wageningen Academic Publishers, 2017.
 V. Terzis, C.N. Moridis, A.A. Economides, “Measuring instant emotions based on facial expressions during computer-based assessment,” Personal and Ubiquitous Computing, vol. 17, no. 1, pp. 43-52, 2013.
 Company GymBeam. Available at: www.gymbeam.sk