Social Media as a Tool for Political Communication: A Case Study of India
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 33087
Social Media as a Tool for Political Communication: A Case Study of India

Authors: Srikanth Bade

Abstract:

This paper discusses how the usage of social media has altered certain discourses and communicated with the political institutions for major actions in Indian scenario. The advent of new technology in the form of social media has engrossed the general public to discuss in the open forum. How they promulgated their ideas into action is captured in this study. Moreover, these discourses happening in the social media is analyzed from certain philosophical traditions by adopting a framework. Hence, this paper analyses the role of social media in political communication and change the political discourse. Also, this paper tries to address the issue that whether the deliberation made through social media had indeed communicated the issue of political matters to the decision making authorities.

Keywords: Collective action and social capital, political communication, political discourse, social media.

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1461

References:


[1] https://datareportal.com/reports/digital-2019-india accessed on 26.12.2019
[2] Jiayin Qi et.al (2018), Theories of Social Media: Philosophical Foundations, Engineering, 4. pp. 94-102.
[3] Habermas J. The theory of communicative action. Volume 1: Reason and the rationalization of society McCarthy T, translator. Boston: Beacon Press; 1984.
[4] Bourdieu P. Outline of a theory of practice Nice R, translator. Cambridge: Cambridge University Press; 1977.
[5] Bennett, W. L., &Segerberg, A. (2012). The logic of connective action. Information, Communication & Society, 15(5), pp. 739–768. doi:10.1080/1369118X.2012.670661.
[6] Brian D. Loader, Ariadne Vromen& Michael A. Xenos (2014) The networked young citizen: social media, political participation and civic engagement, Information, Communication & Society, 17:2, pp. 143-150, DOI: 10.1080/1369118X.2013.871571.
[7] https://datareportal.com/reports/digital-2019-india accessed on 26.12.2019
[8] KiranBala (2014), Social Media and Changing Communication Patterns, Global Media Journal, Summer Issue/Vol. 5/No. 1.
[9] Meti et al (2015)., J Mass Communication and Journalism, 5:9 DOI: 10.4172/2165-7912.1000275.
[10] Nahon K, Hemsley J, Walker S, et al. (2011) Fifteen minutes of fame: The power of blogs in the lifecycle of viral political information. Policy & Internet 3(1): pp. 6–33.
[11] Svensson J (2012)., Social media and the disciplining of visibility: Activist participation and relations of power in network societies. European Journal of e-Practice 16: pp. 16–28.
[12] Ulrike Klinger and JakobSvensson (2014), The emergence of network media logic in political communication: A theoretical approach, New Media and Society, DOI: 10.1177/1461444814522952.