Social Enterprise Concept in Sustaining Agro-Industry Development in Indonesia: Case Study of Yourgood Social Business
Fruters model is a concept of technopreneurship-based on empowerment, in which technology research results were designed to create high value-added products and implemented as a locomotive of collaborative empowerment; thereby, the impact was widely spread. This model still needs to be inventoried and validated concerning the influenced variables in the business growth process. Model validation accompanied by mapping was required to be applicable to Small Medium Enterprises (SMEs) agro-industry based on sustainable social business and existing real cases. This research explained the empowerment model of Yourgood, an SME, which emphasized on empowering the farmers/ breeders in farmers in rural areas, Cipageran, Cimahi, to housewives in urban areas, Bandung, West Java, Indonesia. This research reviewed some works of literature discussing the agro-industrial development associated with the empowerment and social business process and gained a unique business model picture with the social business platform as well. Through the mapped business model, there were several advantages such as technology acquisition, independence, capital generation, good investment growth, strengthening of collaboration, and improvement of social impacts that can be replicated on other businesses. This research used analytical-descriptive research method consisting of qualitative analysis with design thinking approach and that of quantitative with the AHP (Analytical Hierarchy Process). Based on the results, the development of the enterprise’s process was highly affected by supplying farmers with the score of 0.248 out of 1, being the most valuable for the existence of the enterprise. It was followed by university (0.178), supplying farmers (0.153), business actors (0.128), government (0.100), distributor (0.092), techno-preneurship laboratory (0.069), banking (0.033), and Non-Government Organization (NGO) (0.031).
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1474447Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 403
 Efendi, Nurfida, 2014. Model Pemberdayaan UKM Agorindustri dengan pendekatan Kanvas Model Bisnis. Universitas Padjadjaran. Bandung. 24-26.
 Kurniawan, K. I. A. 2016. Social Enterprise Concept in Sustaining Fruit-Based- Processing Agro-Industry Development in Indonesia (Study Case: Fruits Up Social Business). International Conference on Agroindustry (ICoA) 2016.
 Osterwalder, A., & Pigneur, Y. 2010. Business Model Generation, New Jersey: John Wiley & Son.
 Purnomo, Dwi, 2015. Unpad-Ibu Popon Collaboration; A Best Practise In Sustainable Assistance Model for Social Entrepreneurship In Agro-Industrial Based SME’s. Agriculture and Agricultural science procedia 3 (2015). 206-210.
 Purnomo, Dwi. 2014. The Fruters Model; Model Pemberdayaan Berbasis Technopreneurship. Anugerah Prakarsa Jawa Barat 2014.
 Purnomo, Dwi, 2010. “Ibu Popon” Produk Pesantren yang Bertransformasi. Universitas Padjadjaran. Bandung. 2-3.
 Purnomo, Dwi. 2011. Karakteristik, Penerapan, dan Pengembangan Agroindustri Hasil Pertanian di Indonesia. Universitas Padjadjaran. Bandung. 2-3.
 Saaty, T. L.2011. The Analytical Hierarchy Process. Planning, Priority Setting, Resource Allocation. Mcgraw-Hill, New York.
 Haryanti, Dewi dkk. 2016. Berani Jadi Wirausaha Sosial? Membangun. Solusi atas Permasalahan Sosial Secara Mandiri dan Berkelanjutan. DBS Fondation.