Research Action Fields at the Nexus of Digital Transformation and Supply Chain Management: Findings from Practitioner Focus Group Workshops
Logistics and Supply Chain Management are of crucial importance for organisational success. In the era of Digitalization, several implications and improvement potentials for these domains arise, which at the same time could lead to decreased competitiveness and could endanger long-term company success if ignored or neglected. However, empirical research on the issue of Digitalization and benefits purported to it by practitioners is scarce and mainly focused on single technologies or separate, isolated Supply Chain blocks as e.g. distribution logistics or procurement only. The current paper applies a holistic focus group approach to elaborate practitioner use cases at the nexus of the concepts of Supply Chain Management (SCM) and Digitalization. In the course of three focus group workshops with over 45 participants from more than 20 organisations, a comprehensive set of benefit entitlements and areas for improvement in terms of applying digitalization to SCM is developed. The main results of the paper indicate the relevance of Digitalization being realized in practice. In the form of seventeen concrete research action fields, the benefit entitlements are aggregated and transformed into potential starting points for future research projects in this area. The main contribution of this paper is an empirically grounded basis for future research projects and an overview of actual research action fields from practitioners’ point of view.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1474277Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF
 E. S. C Simpson, J. A. Weinert, The Oxford Encyclopaedic English Dictionary. Oxford, UK: Clarendon Press, 1989.
 E. Luttwak, A dictionary of modern war, London, UK: Allen Lande, 1971.
 Council of Logistics Management, Definition of Logistics. http://www.cscmp.org/, 1991.
 R. R. Lummus, D. W. Krumwiede, R.J. Vokurka. “The relationship of logistics to supply chain management: Developing a common industry definition,” Industrial Management & Data Systems, vol. 101 (8), pp. 426-432, 2001.
 J. T. Mentzer, W. DeWitt, J. S. Keebler, M. Soonhong, et al. „Defining supply chain management,“ Journal of Business logistics, vol. 22 (2), pp. 1-25, 2001.
 S. I. Mari, Y. H. Lee, M. S. Memon. “Complex network theory-based approach for designing resilient supply chain networks,” International Journal of Logistics Systems and Management, vol. 21 (3), pp.365-384, 2015.
 G. von Wehberg. “Logistik 4.0 – die sechs Säulen der Logistik in der Zukunft,“ in I. Göpfert Logistik der Zukunft - Logistics for the Future. Wiesbaden, DE: Springer, pp. 319-344, 2016.
 J. O. Strandhagen, Jan Ola; L. R. Vallandingham, G. Fragapane, J. W. Strandhagen, A. B. H. Stangeland, et al. „Logistics 4.0 and emerging sustainable business models,“ Advances in Manufacturing, vol. 5 (4), pp. 359-369, 2017.
 W. Kersten, M. Seiter, B. von See, N. Hackius et al., BVL-Studie über die Chancen der digitalen Transformation,“ Bundesvereinigung Logistik, 2017.
 B. Ponte, J. Costas, J. Puche, R. Pino et al. “The value of lead time reduction and stabilization - A comparison between traditional and collaborative supply chains,” Transportation Research Part E: Logistics and Transportation Review, vol. 111, pp. 165-185, 2018.
 E. J. S. Hearnshaw, M. M. J. Wilson. “A complex network approach to supply chain network theory,” International Journal of Operations & Production Management, vol. 33 (4), pp. 442-469, 2013.
 K. Lee, S. Vachon. Business Value and Sustainability: An Integrated Supply Network Perspective, London, UK: Palgrave Macmillan, 2016.
 P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger. „Conducting focus group research in a design science project: Application in developing a process model for the front end of innovation,” Systems, Signs & Actions, vol. 9 (1), pp. 26-55, 2015.
 D. W. Stewart, P. N. Shamdasani, D. W. Rook. Focus groups - Theory and practice. Thousand Oaks: SAGE Publications (Applied social research methods series, v. 20), 2007.
 P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger. Multi-criteria Selection in Design Science Projects – “A Procedure for Selecting Foresight Methods at the Front End of Innovation,” in Proc. 10th International Conference on Design Science Research in Information Systems and Technology, Dublin, pp.295-310, 2015.
 D. L. Morgan. Focus group kit. Thousand Oaks, Calif.: Sage Publ., 2013
 S. J. Tracy. Qualitative research methods. Collecting evidence, crafting analysis, communicating impact. Chichester, West Sussex, UK: Wiley-Blackwell, 2013.
 R. A. Krueger, M. A. Casey. Focus groups. A practical guide for applied research. Los Angeles: 4th ed. Sage Publ., 2009.
 P. Mayring. “Qualitative Content Analysis,” Qualitative Social Research 1 (2), p. 10, 2000.
 P. Brandtner 2017. Design and Evaluation of a Process Model for the Early Stages of Product Innovation. Dublin; PhD-Thesis DCU, 2017.