Analysis of Organizational Factors Effect on Performing Electronic Commerce Strategy: A Case Study of the Namakin Food Industry
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 32769
Analysis of Organizational Factors Effect on Performing Electronic Commerce Strategy: A Case Study of the Namakin Food Industry

Authors: Seyed Hamidreza Hejazi Dehghani, Neda Khounsari

Abstract:

Quick growth of electronic commerce in developed countries means that developing nations must change in their commerce strategies fundamentally. Most organizations are aware of the impact of the Internet and e-Commerce on the future of their firm, and thus, they have to focus on organizational factors that have an effect on the deployment of an e-Commerce strategy. In this situation, it is essential to identify organizational factors such as the organizational culture, human resources, size, structure and product/service that impact an e-commerce strategy. Accordingly, this research specifies the effects of organizational factors on applying an e-commerce strategy in the Namakin food industry. The statistical population of this research is 95 managers and employees. Cochran's formula is used for determination of the sample size that is 77 of the statistical population. Also, SPSS and Smart PLS software were utilized for analyzing the collected data. The results of hypothesis testing show that organizational factors have positive and significant effects of applying an e-Commerce strategy. On the other hand, sub-hypothesizes show that effectiveness of the organizational culture and size criteria were rejected and other sub-hypothesis were accepted.

Keywords: Electronic commerce, organizational factors, attitude of managers, organizational readiness.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1131818

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 924

References:


[1] T. Jelassi and A. Enders, Strategies for e-business: creating value through electronic and mobile commerce: concepts and cases: Pearson Education, 2005.
[2] D. B. Yoffie, Strategic management in information technology: Prentice-Hall, Inc., 1994.
[3] K. Z. Zhou, C. K. Yim, and D. K. Tse, "The effects of strategic orientations on technology-and market-based breakthrough innovations," Journal of marketing, vol. 69, pp. 42-60, 2005.
[4] S. Paliwoda, S. Marinova, and D. Nilsson, "A cross-cultural comparison of self-service technology use," European Journal of Marketing, vol. 41, pp. 367-381, 2007.
[5] P. Bocij, A. Greasley, and S. Hickie, Business information systems: Technology, development and management: Pearson education, 2008.
[6] S. Feindt, J. Jeffcoate, and C. Chappell, "Identifying successfactors for rapid growth in SME e-commerce," Small business economics, vol. 19, pp. 51-62, 2002.
[7] P. Weill and M. Vitale, Place to space: Migrating to eBusiness Models: Harvard Business Press, 2013.
[8] K. Zhu, K. Kraemer, and S. Xu, "Electronic business adoption by European firms: a cross-country assessment of the facilitators and inhibitors," European Journal of Information Systems, vol. 12, pp. 251-268, 2003.
[9] L. Willcoxson and B. Millett, "The management of organisational culture," Australian Journal of Management & Organisational Behaviour, vol. 3, pp. 91-99, 2000.
[10] C. Lopez-Nicolas and Á. L. Meroño-Cerdán, "The impact of organizational culture on the use of ICT for knowledge management," Electronic Markets, vol. 19, p. 211, 2009.
[11] M. H. Tayeb, International human resource management: A multinational company perspective: Oxford University Press, USA, 2005.
[12] G. Jogaratnam and E. Ching-Yick Tse, "Entrepreneurial orientation and the structuring of organizations: performance evidence from the Asian hotel industry," International Journal of Contemporary Hospitality Management, vol. 18, pp. 454-468, 2006.
[13] C. Lovelock and E. Gummesson, "Whither services marketing? In search of a new paradigm and fresh perspectives," Journal of service research, vol. 7, pp. 20-41, 2004.
[14] A. Gunasekaran, H. Marri, R. McGaughey, and M. Nebhwani, "E-commerce and its impact on operations management," International journal of production economics, vol. 75, pp. 185-197, 2002.
[15] D. R. Banger, W. Knight, and M. Uk, "Maturity assessment for the enterprise architecture (EA) function," Management, 2008.
[16] J. Y. Thong, "Resource constraints and information systems implementation in Singaporean small businesses," Omega, vol. 29, pp. 143-156, 2001.
[17] S. Howard, "developing entrepreneurial potential in Youth: the effects of entrepreneurial education and Venture Creation," University of South Florida Report, pp. 3-17, 2004.
[18] R. Stockdale and C. Standing, "Benefits and barriers of electronic marketplace participation: an SME perspective," Journal of Enterprise Information Management, vol. 17, pp. 301-311, 2004.
[19] M. Torero and J. Von Braun, Information and communication technologies for development and poverty reduction: The potential of telecommunications: Intl Food Policy Res Inst, 2006.
[20] T. M. Somers and K. Nelson, "The impact of critical success factors across the stages of enterprise resource planning implementations," in System Sciences, 2001. Proceedings of the 34th Annual Hawaii International Conference on, 2001, p. 10 pp.
[21] G. T. Lumpkin and G. G. Dess, "E-Business Strategies and Internet Business Models: How the Internet Adds Value," Organizational Dynamics, vol. 33, pp. 161-173, 2004.
[22] J. Gill and P. Johnson, Research methods for managers: Sage, 2010.