Analyzing the Usage of Social Media: A Study on Elderly in Malaysia
In the beginning of the prevalence of social media, it would be an obvious trend that the young adult age group has the highest population among the users on social media. However, apart from the age group of the users are becoming younger and younger, the elderly group has become a new force on social media, and this age group has increased rapidly. On top of that, the influence of social media towards the elderly is becoming more significant and it is even trending among them. This is because basic computer knowledge is not instilled into their life when they were young. This age group tends to be engrossed more than the young as this is something new for them, and they have the mindset that it is a new platform to approach things, and they tend to be more engrossed when they start getting in touch with the social media. Generally, most of the social media has been accepted and accessed by teenagers and young adult, but it is reasonable to believe that the social media is not really accepted among the elderly. Surprisingly, the elderlies are more addicted to the social media than the teenagers. Therefore, this study is to determine and understand the relationship between the elderly and social media, and how they employ social media in their lives. An online survey on 200 elderly aged 45-80 and an interview with a media expert are conducted to answer the main questions in the research paper. Uses and Gratification Approach is employed in theoretical framework. Finding revealed that majority of the respondents use social media to connect with family, friends, and for leisure purposes. The finding concluded that the elderly use social media differently according to their needs and wants which is in par with the highlight of Uses and Gratification theory. Considering the significantly large role social media plays in our culture and daily life today, the finding will shed some light on the effect of social media on the elderly or senior citizens who are usually relegated into a minority group in today’s age where the internet and social media are of great importance to our society and humanity in general. This may also serve to be useful in understanding behavioral patterns and preference in terms of social media usage among the elderly.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1130321Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 4836
 Mary Madden, (2010) Older Adults and Social Media. Social Networking Use Among Those Ages 50 and Older Nearly Doubled Over the Past Year. Available at: http://www.pewinternet.org/files/old-media/Files/Reports/2010/Pew%20Internet%20-%20Older%20Adults%20and%20Social%20Media.pdf Viewed 14 August 2016.
 NTFU, (2015) Social Network for Elderly. Available at: https://www.idi.ntnu.no/~anderpe/publications/I2CS_01.pdf Viewed 7 July 2016.
 Goswami, S.; Köbler, F.; Leimeister, J. M. & Krcmar, H. (2010): ‘Using Online Social Networking to Enhance Social Connectedness and Social Support for the Elderly’. In: International Conference on Information Systems (ICIS) 2010, Saint Louis, MO, USA.
 Nimrod, G. ‘Applying Gerontographics in The Study of Older Internet Users’. Journal of Audience & Perception Study Volume 10, Issue 2.2013
 Cornejo, R., Tentori, M. & Favela, J. ‘Enriching in-person Encounters Through Social Media: A Study on Family Connectedness For the Elderly’. International Journal of Human-Computer Studies Vol 71, Issue 9. 2013.
 Little, W. (2016). Introduction to Sociology: 2nd Canadian Edition. Retrieved from https://opentextbc.ca/introductiontosociology2ndedition/
 Rahim, N. A., Roslan, S. N. A., Amiruddin, S., Yahya, W. R. W., & Sujud, A. (2009). ‘Silence and the Elderly in Malaysia.’ International Journal of the Humanities, 6(11).
 Milligan, C. & Passey, D. ‘Ageing And The Use of Internet-Current Engagement and Future Needs: State-of-The-Art Report.’ Oxford. The Nominet Trust. 2011.
 Azir Rezha Norizan, Naim Chee Pee, Zulisman Maksom. ‘Behavior of Inexperienced Elderly toward Smartphone Technology.’ Aust Basic & Appl Sci 7(14): 17-20-2013.
 Koppen, J. Social Media and Technology Use Among Adults 50+. AARP Research & Strategic Analysis. June 2010.
 ]Neuberger, J. The Fear of Old Age. Available at: http://dx.doi.org/10.1016/S0140-6736(08)60748-5. Viewed 15 August 2016.
 Baker, S., Warbuton, J., Hodgkin, S. & Pascal, J. ‘Reimagining the Relationship Between Social Work and Information Communication Technology in the Network Society.’ Australian Social Work Volume 67, 2014 - Issue 4
 Potter, W James. Media Literacy. 7th edn. California: Sage. 2008.
 Peter Ractham & Angsana Techatassanasoontorn. ‘Social Media Use and Senior Citizen’s Life Satisfaction.’ 25th Australasian Conference on Information Systems 8th -10th Dec 2014, Auckland, New Zealand.
 Sarwat Iqbal, Kamran Ahsan, Muhammad Azhar Hussain, Adnan Nadeem. ‘Social Media as Assistive Technology for Elderly.’ Journal of Basic and Applied Sciences Vol 12(2016)211-212.
 Curran James, Natalie Fenton, and Des Freedman. Misunderstanding the Internet. London: Routledge 2012.
 Finn, Kate (2010) Social Media Use by Older Adults. Available at: http://wiserusability.com/wpfs/wp-content/uploads/2015/07/Social-Media-Use-by-Older-Adults.pdf Viewed 7 July 2016.
 Ongeri, Steve. Older People and Social Networking. 1st ed. London: Housing Learning & Improvement Network c/o EAC, 2016. Web: http://www.housinglin.org.uk/_library/Resources/Housing/Support_materials/Viewpoints/Viewpoint29_SocialMedia.pdf 7 July 2016.
 Sparks, Glenn Grayson. Media Effects Research. Belmont, CA: Thomson/Wadsworth, 2006.
 Wu, Yu Chun and Chang Zhang. The Impact of Isolation and Loneliness on Elderly Well-Being. 2011. Web. Available at: https://publications.theseus.fi/bitstream/handle/10024/33928/The%20impact%20of%20isolation%20and%20loneliness%20on%20elderly%20well-being%20BY%20WU%20AND%20CHANG.pdf?sequence=1 Viewed 7 July 2016.
 Vickers, Kim. Aging and The Media: Yesterday, Today, and Tomorrow. 1st ed. California State University, Chico: N.p., 2007. Web. Available at: http://www.cjhp.org/Volume5_2007/Issue3/100-105-vickers.pdf Viewed 9 July 2016.
 Dumbrell, Dan and Robert Steele. Privacy Perceptions of Older Adults When Using Social Media Technologies. 1st ed. The University of Sydney: N.p., 2013. Available at: http://academicdepartments.musc.edu/chp/directory/faculty/media/Robert-Steele-Privacy-Perceptions-of-Older-Adults-when-Using-Social-Media-Technologies-preprint.pdf Viewed 10 July 2016.
 McGrath, Siobhan. The Impact of New Media Technologies on Social Interaction in the Household. 1st ed. National University of Ireland Maynooth: N.p., 2012. Web: https://www.maynoothuniversity.ie/sites/default/files/assets/document/SiobhanMcGrath.pdf 10 July 2016.
 Wilson, C, & Moulton, B. ‘Loneliness among Older Adults: A National Survey of Adults 45+.’ Prepared by Knowledge Networks And Insight Policy Research. Washington DC. 2010.
 Loipha, S. ‘Thai Elderly Behavior of Internet Use’. Procedia - Social and Behavioral Sciences 147 (2014) 104 – 110.
 Jan A.G.M. van Dijk. The Network Society: Social Aspects of New Media.2nd edn. London: Sage Publication.2006.
 Boll, F. & Brune, P. ‘User Interfaces with a Touch of Grey? Towards a Specific UI Design for People in the Transition Age.’ Procedia Computer Science 63 (2015) 511 – 516.
 Ridings, C M., Gefen, D. & Arinze, B. ‘Some Antecedents and Effects of Trust in Virtual Communities.’ Available at: http://dx.doi.org/10.1016/S0963-8687(02)00021-5. Viewed 10 August 2016.
 Braun, M T. Obstacles to Social Networking Website Use Among Older Adults. Available at: http://dx.doi.org/10.1016/j.chb.2012.12.004. Viewed 10 August 2016.