The Behavior and Satisfaction of Tourists Affecting the Sustainable Tourism at the Amphawa Floating Market in Samut Songkhram Province
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 32769
The Behavior and Satisfaction of Tourists Affecting the Sustainable Tourism at the Amphawa Floating Market in Samut Songkhram Province

Authors: Chanpen Meenakorn

Abstract:

This research aims to study; (1) behavior of the tourists affecting the satisfaction level of tourism at the Amphawa floating market in Samut Songkhram province, (2) to study the satisfaction level of tourism at the Amphawa floating market. The research method will use quantitative research; data was collected by questionnaires distributed to the tourist who visits the Amphawa floating market for 480 samples. Data was analyzed by SPSS software to process descriptive statistic including frequency, percentage, mean, standard deviation and inferential statistic is t-test, F-test, and chi-square. The results showed that the behavior of tourists had known tourist attractions in the province comes from the mouth of relatives and friends suggested that he come here before and the reasons to visit is to want to pay homage to the various temples for the frequency to visit travel an average of 2-4 times and  the satisfaction of the tourists in the province found that the satisfaction level of tourists in the province at the significant level of the place, convenient  and services have a high level of satisfaction.

Keywords: Amphawa floating market behavior of the tourists, satisfaction level, sustainable tourism, Samut Songkhram province.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1129992

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1154

References:


[1] Cole, Shu Tian (2002). Service Quality Dimensions Affecting Nature Tourists’ Intentions to Revisit. (Online). Available: http://www.ttra.com/pub/uploads/021.pdf
[2] Engle, Jame F., Roger D. Blckwell and Paul W. Miniard. (1990). Consumer Behavior. 6 th ed. Hinsdale, Illinois: The Dryden.
[3] Kotler, Philip (1997). Marketing Management. New York: Pearson Education.
[4] Krech, David and Richard s. Crutchfied. (1962). Individual in Society. New York: McGraw- Hill.
[5] Loudon, David and Albert J. Deller Bitta. (1988). Consumer Behavior: Concepts and Applications. 3 rd ed. New York: McGraw-Hill.
[6] Nalters, C. Glenn. (1987). Consumer Behavior: Theory and Practice. 3rd ed.
[7] Homewood, Illinois: Richard D. Irwin.
[8] Peter, J. Paul and Jerry C. Olsen. (1990). Consumer Behavior and Markerting Strategy. 2 nd ed. Homewood, Illinois: Richard D. Irwin.
[9] Schiffiman, Leon G. and Leslie Lazar Kanuk. (1991). Consumer Behavior. 4th ed. Englewood Cliffs, N. J.: Prentice Hall. Bank of Thailand. Public relation information. 2012. www.bot.or.th/Thai/pages