Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30836
The Impact of Implementing European Quality Labeling System on the Supply Chain Performance of Food Industry: An Empirical Study of the Egyptian Traditional Food Sector

Authors: Nourhan A. Saad, Sara Elgazzar, Gehan Saleh


The food industry nowadays is becoming customer-oriented and needs faster response time to deal with food incidents. There is a deep need for good traceability systems to help the supply chain (SC) partners to minimize production and distribution of unsafe or poor quality products, which in turn will enhance the food SC performance. The current food labeling systems implemented in developing countries cannot guarantee that food is authentic, safe and of good quality. Therefore, the use of origin labels, mainly the geographical indications (GIs), allows SC partners to define quality standards and defend their products' reputation. According to our knowledge there are no studies discussed the use of GIs in developing countries. This research represents a research schema about the implementation of European quality labeling system in developing countries and its impact on enhancing SC performance. An empirical study was conducted on the Egyptian traditional food sector based on a sample of seven restaurants implementing the Med-diet labeling system. First, in-depth interviews were carried out to analyze the Egyptian traditional food SC. Then, a framework was developed to link the European quality labeling system and SC performance. Finally, a structured survey was conducted based on the applied framework to investigate the impact of Med-diet labeling system on the SC performance. The research provides an applied framework linking Med-diet quality labeling system to SC performance of traditional food sector in developing countries generally and especially in the Egyptian traditional food sector. The framework can be used as a SC performance management tool to increase the effectiveness and efficiency of food industry's SC performance.

Keywords: Supply Chain Performance, Food Supply Chain, med-diet labeling system, quality labeling system

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 766


[1] P. Georgiadis, D. Vlachos, and E. Iakovu, "A System Dynamics Modeling Framework for the Strategic Supply Chain Management of Food Chains", in Journal of Food Engineering, vol. 70, 2005, pp. 351-364.
[2] S. Chopra, P. Meindl, Supply Chain Management: Strategy, Planning and Operation. 3rd ed. Tsinghua: Tsinghua University, 2008.
[3] M. Rungtusanatham, F. Salvador, C. Forza and T. Y. Choi, "Supply Chain Linkages and Operational Performance: a Resource-Based-View Perspective" in International Journal of Operations and Production Management, vol. 23, no. 9, 2003, pp. 1084-1090.
[4] A. Janiver-James, "A New Introduction to Supply Chains and Supply Chain Management: Definitions and Theories Perspective", in International Business Research, vol. 5, 2012, pp. 194-200.
[5] S. Li, B. Ragu-Nathan, T. S. Ragu-Nathan, and S. Rao, "The Impact of Supply Chain Management Practices on Competitive Advantage and Organizational Performance" in Omega the International Journal of Management Science, vol. 34, 2006, pp. 107-120.
[6] N. Blewett, et al., Labeling Logic: Review of Food Labeling Law and Policy, Canberra, Australia: Department of Health and Ageing, 2011.
[7] E. Dimara, and D. Skuras, "Consumer Demand for Informative Labeling of Quality Food and Drink Products: A European Union Case Study", in Journal of Consumer Marketing, vol. 22, no. 2, 2005, pp. 90-100.
[8] N. Parrott, N. Wilson, and J. Murdoch, "Spatializing Quality: Regional Protection and the Alternative Geography of Food", in European Urban and Regional Studies, vol. 9, July 2002.
[9] G. Anania, and R. Nistico, "Public Regulation as a Substitute for Trust in Quality Food Markets: What if the Trust Substitute cannot be Fully Trusted?", in Journal of Institutional and Theoretical Economics, vol. 160, 2004.
[10] A. Tregear, G. Belletti, and A. Marescotti, The Impact of Territorial Product Qualification Processes on the Rural Development Potential of Small-Scale Food Productions. XI World Congress of Rural Sociology, Norway: Trondheim, 2004.
[11] G. Belletti, and A. Marescotti, "D2 – WP2 Report Theoretical Frame", in GI Social and Economic Issues, SINER-GI Project, 2006.
[12] J. C. Bureau, E. Valceschini, "European Food-Labeling Policy: Successes and Limitations", in Journal of Food Distribution Research, Vol. 34, no. 3, 2003, p. 75.
[13] P. A. Gunasekaran, and R. McGaughey, "A Framework for Supply Chain Performance Measurement", in International Journal of Production Economics, vol. 87, 2004, pp. 333-347.
[14] C. C. Hinrichs, T. A. Lyson, Remaking the North American Food System: Strategies for Sustainability, Lincoln, Nebraska: University of Nebraska Press, 2008.
[15] D. Holt, and A. Watson, "Exploring the Dilemma of Local Sourcing Versus International Development: The Case of the Flower Industry", in Business Strategy and the Environment, vol. 17, no. 5, 2008, pp. 318-327.
[16] P. Folan, and J. Browne, "A Review of Performance Measurement: Towards Performance Management", in Computer and Industrial Engineering, vol. 56, 2005, pp. 663-675.
[17] R. S. Hughner, et al., "Who are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food" in Journal of Consumer Behavior, vol. 6, 2007, pp. 1-17.
[18] P. Spungin, "Parent Power, not Pester Power", in International Journal of Advertising and Marketing to Children, vol. 5, no. 3, 2004, pp. 37-40.
[19] A. Engelage, Quality Perception of Food, Berlin, Germany: Consumer Picture in Courtand Wissenchaft, 2002.
[20] K. J. Poppe, H. Beremmers, and B. Meulenet, Food Legislation and Competitiveness in the EU Food Industry: Case Studies in the Dairy Industry, Brussels: European Commission, 2008.
[21] European Union, The Impact of Private Labels on the Competitiveness of the European Food Supply Chain, Luxembourg: European Commission, 2011.
[22] Euromonitor, "Retailing: Private Label" in Euromonitor International, 4 January 2012.
[23] J. Stanton, and M. Meloche, "Macroeconomics Determinants of Private Label Penetration", in International Journal of Management Cases, vol. 13, no. 3, 2011, pp. 360-367.
[24] T. Lang, D. Barling, and M. Caraher, "Social Policy and the Environment: Towards a New Model", in Social Policy and Administration, vol. 35, no. 5, 2001, pp. 538-558.
[25] E. Einsiedel, "GM Food Labeling: The Interplay of Information, Social Values, and Institutionalized Trust", in Science Communication, vol. 24, no. 2, 2002, pp. 209-221.
[26] R. Lazarova, Consumer's Perception of Food Quality and Its Relation to the Choice of Food, AARHUS University, s.l.: Department of Marketing and Statistics, 2010.
[27] K. Gillespie, K. Kishore, and S. Jarvis, "Protecting Global Brands: Towards a Global Norm", in Journal of International Marketing, vol. 10, no. 2, 2002, pp. 99-112.
[28] S. Marette, and B. A. Babcock, Recent International and Regulatory Decisions about Geographical Indications, Department of Economics, s. l.: Lowa State University, 2008.
[29] European Commission Agricultural and Rural Development, PDO and PGI Agricultural Products: A 14.2 Billion Euro Turnover for Over 800 Products, s. l.: The European Union's Quality Policy, 2010.
[30] R. Negrini, et al., "Traceability of Four European Protected Geographic Indication (PGI) Beef Products Using Single Nucleotide Polymorphisms (SNP) and Bayesian Statistics", in Meat Science, vol. 80, 2008, pp. 1212-1217.
[31] ISMEA, The International and Domestic Market of Olive Oil, Italy: Field Studies, 2012.
[32] D. Menozzi, "Extra-Virgin Olive Oil Production Sustainability in Northern Italy: A Preliminary Study, in British Food Journal, vol. 116, no. 12, 2013, pp. 1942-1959.
[33] M. L. Loureiro, and J. J. McCluskey, "Assessing Consumer Response to Protected Geographical Indications Labeling", in Agribusiness, vol. 16, no. 3, 2000, pp. 309-320.
[34] R. Schröck, The Demand for Organic Foods in Germany: Econometric Analysis on Demand Structure, Pricing and Product Labeling, Germany: s.n., 2014.
[35] Ministry of Agriculture, Fisheries and Food of Spain, in Food Industry, 2005, (Online) Available at: (Accessed September 2015).
[36] I. M. Ambe, "Key Indicators for Optimizing Supply Chain Performance: The Case of Light Vehicle Manufactures in South Africa", in the Journal of Applied Business Research, vol. 30, no. 1, 2014, pp. 277-287.
[37] European Commission, Protection of Geographical Indications, Designations of Origin and Certificates of Specific Character for Agricultural Products and Food Stuffs, s. l.: Food Quality Policy in the European Union, 2004.