Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30840
Analysis of Attention to the Confucius Institute from Domestic and Foreign Mainstream Media

Authors: Wei Yang, Xiaohui Cui, Weiping Zhu, Liqun Liu


The rapid development of the Confucius Institute is attracting more and more attention from mainstream media around the world. Mainstream media plays a large role in public information dissemination and public opinion. This study presents efforts to analyze the correlation and functional relationship between domestic and foreign mainstream media by analyzing the amount of reports on the Confucius Institute. Three kinds of correlation calculation methods, the Pearson correlation coefficient (PCC), the Spearman correlation coefficient (SCC), and the Kendall rank correlation coefficient (KCC), were applied to analyze the correlations among mainstream media from three regions: mainland of China; Hong Kong and Macao (the two special administration regions of China denoted as SARs); and overseas countries excluding China, such as the United States, England, and Canada. Further, the paper measures the functional relationships among the regions using a regression model. The experimental analyses found high correlations among mainstream media from the different regions. Additionally, we found that there is a linear relationship between the mainstream media of overseas countries and those of the SARs by analyzing the amount of reports on the Confucius Institute based on a data set obtained by crawling the websites of 106 mainstream media during the years 2004 to 2014.

Keywords: Correlation analysis, Confucius Institute, regression model, mainstream media

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 821


[1] Lien D, Oh C H, Selmier W T. Confucius institute effects on China's trade and FDI: Isn't it delightful when folks afar study Hanyu? (J). International Review of Economics & Finance, 2012, 21 (1): 147-155.
[2] Zhou L M. 10 Years of Confucius Institute: Statistics of Development, Analysis of Achievements and Strategic Suggestions (J). Journal of Southwest Jiaotong University, 2015.
[3] Corner J. ‘Ideology’ and media research (J). Media, Culture & Society, 2015: 0163443715610923.
[4] M de Mooij. Theories of Mass Communication and Media Effects Across Cultures (M)//Human and Mediated Communication around the World. Springer International Publishing, 2014: 355-393.
[5] Benesty J, Chen J, Huang Y, et al. Pearson correlation coefficient (M) //Noise reduction in speech processing. Springer Berlin Heidelberg, 2009: 1-4.
[6] The Spearman rank correlation coefficient between intuitionistic fuzzy sets (C) //2010 5th IEEE International Conference Intelligent Systems. 2010.
[7] Hauke J, Kossowski T. Comparison of values of Pearson's and Spearman's correlation coefficients on the same sets of data (J). Quaestiones Geographicae, 2011, 30(2): 87-93.
[8] Abdi H. The Kendall rank correlation coefficient (J). Encyclopedia of Measurement and Statistics. Sage, Thousand Oaks, CA, 2007: 508-510.
[9] MacKenzie G, Peng D. Introduction (M). Springer International Publishing, 2014.
[10] Achieser N I. Theory of approximation (M). Courier Corporation, 2013.
[11] Xinhua 2007. “Li Changchun: Zhashi zuohao hanyu guoji tuiguang gongzuo (Li Changchun: Enhancing the promotion of Chinese language globally) 24 April 2007. (accessed 20 December 2009).
[12] Chen, J. 2009. Confucius opens path for martial arts display. China Daily, 14 December 2009. http:// (accessed 23 March 2010).
[13] Ding S, Saunders R A. Talking up China: An analysis of China’s rising cultural power and global promotion of the Chinese language (J). East Asia, 2006, 23(2): 3-33.
[14] Huang Y, Ding S. Dragon’s underbelly: An analysis of China’s soft power (J). East Asia, 2006, 23(4): 22-44.
[15] Hartig F. Confucius Institutes and the rise of China (J). Journal of Chinese Political Science, 2012, 17(1): 53-76.
[16] Zhao H, Huang J. China’s policy of Chinese as a foreign language and the use of overseas Confucius Institutes (J). Educational Research for Policy & Practice, 2010, 9(2):127-142.
[17] Lien D, Co C Y. The effect of Confucius Institutes on US Exports to China: A state level analysis (J). International Review of Economics & Finance, 2013, 27(3):566–571.
[18] Hampwaye, Godfrey. Higher Education and Capacity Building in Africa: The Geography and Power of Knowledge. Routledge, Abingdom, s. 83-104
[19] Liang F, Smelter G, Corporation J C. Does the Confucius institute impact international travel to China? A panel data analysis (J). Applied Economics, 2014, 46(17):1985-1995.
[20] Ying Y. The Image of the Confucius Institute in Foreign Media Reports (J). Journal of Sichuan University (Philosophy and Social Science Edition), 2015, 3: 006.